In this episode, I share how I took my podcast agency from $22k as my biggest month (12 months ago) into a $35K/month, and potentially my first ever $50k month — and the exact shifts that I believe made it happen. Follow me here:Instagram - https://www.instagram.com/andrewcooneyLaunch a podcast with us: https://www.thinkloud.com.au 00:00:00 – Intro00:00:48 – Locked In $36K – Here’s How It Happened00:01:30 – The 3 Game-Changing Shifts I Made00:01:48 – #1: Why I Finally Hired a Business Coach00:05:45 – #2: Growing My Team (Even When It Felt Risky)00:08:09 – #3: The Offer Tweak That Changed Everything00:12:23 – How My Energy Shift Attracted High-Ticket Clients00:14:10 – What’s Next: Scaling Smarter in 2025Podcast agency growthHow to grow a content agencyScaling a service businessBusiness growth mindset shiftsHow to build a $50k/month agencyFounder journey podcastOffer refinement for coachesHiring your first VASystemising podcast productionAuthority and lead generation with podcasts
In this conversation, Josh Osborne opens up about hitting rock bottom in business and life—and how that moment became the catalyst for reinventing his identity, his value, and ultimately, his entire business model.
From battling internal beliefs of “not being enough” to understanding the true intangible value a business offers, Josh shares the exact mindset and practical frameworks that helped him go from near-bankruptcy to his best year ever.
Whether you're a solo entrepreneur, creative service provider, or growing company stuck in a plateau, this episode will inspire you to realign with your unique story, own your value, and confidently communicate it to your audience.
💥 Topics we cover:
* Rebuilding after business failure
* Understanding and communicating your value proposition
* Shifting from need-based selling to solution-driven marketing
* How internal beliefs directly affect business outcomes
* Practical tools for pricing, quoting, and packaging offers
* Creating content that connects through identity and purpose
Learn more about Josh
here:https://www.joosproductions.com/
https://www.instagram.com/joosproductions/
Follow me here:
https://www.instagram.com/andrewcooney
Work with my podcast agency:
https://www.thinkloud.com.au
https://www.instagram.com/thinkloudofficial
00:00:00 – Introduction
00:00:52 – Removing Mental Blocks Around Value
00:02:44 – Knowing Your Business Numbers = Knowing Your Worth
00:04:54 – How to Communicate Value So Clients Say Yes
00:07:31 – Where True Business Value Actually Begins
00:09:04 – How Audience Perception Shapes Your Value
00:10:15 – The Link Between Self-Worth and Business Results
00:12:06 – Why Clarity Is the Root of Business Problems
00:13:59 – Client Expectations vs. Delivered Value
00:15:18 – Breaking Limiting Beliefs Blocking Your Growth
00:17:03 – Unlocking the Power of Your Uniqueness
00:18:19 – Crafting a Strong Unique Selling Proposition (USP)
00:21:34 – Owning and Charging What You're Worth
00:23:07 – Transforming Your Business From the Inside Out
00:27:44 – How Internal Shifts Drive Real Business Growth
00:31:18 – Tools That Help You Communicate Value Clearly
00:36:36 – Mastering the Art of Intangible Value Communication
00:40:37 – Aligning Personal and Business Values for Impact
00:42:41 – Overcoming Limiting Beliefs Holding You Back
00:46:27 – Telling a Brand Story That Reflects Your True Value
00:49:35 – Understanding Your Audience to Create Real Connection
00:50:03 – How Brand Identity Affects Perceived Value
00:52:25 – Why Self-Awareness Is a Superpower in Business
00:56:24 – Finding Purpose That Fuels Profit
01:01:44 – Mentorship, Accountability, and Real Business Growth
01:03:29 – The Hero's Journey: Embodying Truth in Business
01:05:43 – Final Thoughts: Owning Your Unique Path to Value
how to charge what you're worth
knowing your value in business
business mindset shift
value-based pricing strategy
brand storytelling for business
how to grow your business
entrepreneur mindset transformation
overcome self-doubt in business
how to communicate your value
In this episode, I dive deep with Alan Howle, the brains behind a wildly efficient content agency, Triple Effect Media that helps founders and service-based businesses turn 2 days of filming into 6 months of impactful video content.
Alan shares how he broke free from the "videographer for hire" trap, built a full-stack marketing machine, and now works only with long-term, high-value clients.
Expect insights on scripting that converts, authentic storytelling, building scalable content systems, and running ads that actually work.
If you’re a founder or business owner looking to create content that builds real authority (without burning out), this one’s a masterclass.
Connect with Alan
https://www.tripleeffect.com.au/
https://www.instagram.com/alanhowle/
Follow Me Here:https://www.instagram.com/andrewcooney
Work with my Agencyhttps://www.thinkloud.com.au
00:00:00 – Intro: Scaling Your Content the Smart Way
00:00:18 – Why Long-Term Vision Wins in Content Marketing
00:01:10 – The Interview Starts: Behind the Content Machine
00:01:42 – How This Agency Turns 2 Days Into 6 Months of Content
00:02:52 – The Power of Niching Down for Business Growth
00:04:11 – How Systems Make Content Creation Scalable
00:05:48 – Why Focus Is the Founder's Superpower
00:08:58 – How the 6-Month Content Offer Was Born
00:11:38 – Customizing Content Strategy for Different Clients
00:11:58 – Why Clarity in Your Offer Attracts Better Clients
00:14:46 – The One-Offer Strategy That Changed Everything
00:15:41 – Tracking Content to Maximize Retention and Results
00:16:08 – Turning Content Into Leads: How to Run Targeted Ads
00:16:53 – Scaling With Remote Teams and Local Videographers
00:18:22 – Inside the Backend of a Content Agency System
00:18:48 – How to Script Content That Actually Converts
00:20:17 – Using Personal Stories to Build Trust & Authority
00:22:01 – Why Consistency Builds Long-Term Brand Power
00:22:59 – What Results Really Mean for Different Clients
00:24:54 – Client Onboarding + Filming System Explained
00:26:02 – Editing, Scheduling & Approval: The Production Workflow
00:26:38 – How to Build a Rockstar Team for Content Delivery
00:27:36 – Communication Secrets for Creative Team Success
00:30:03 – Hiring Editors That Match Your Vision
00:30:54 – How This Agency Publishes to All Platforms Without Automation
00:31:16 – Why Content Scheduling Is Still Manual (And How They Manage It)
00:32:48 – What Makes an Ad Actually Convert in 2025
00:35:23 – How Energy and Authenticity Impact Content Performance
00:39:29 – Future of Content Marketing: Real, Raw & Human
00:42:50 – Why Vulnerability Is Your Content Superpower
00:44:11 – Overcoming Fear of Public Speaking on Camera
00:46:19 – How to Create Powerful Content in 1 Hour a Week
00:46:39 – Different Video Types That Grow Authority & Trust
00:47:25 – A Fitness Coach Asks: How Should I Start?
00:47:56 – Content Strategy Tips for Fitness Professionals
00:49:36 – High-Impact Content Ideas for Personal Trainers
00:51:33 – Final Thoughts and Episode Wrap-Up
content marketing for business owners
video content strategy
content creation systems
personal brand authority
content batching for founders
long-form content to short-form
high-converting content strategy
storytelling for brands
content that drives leads
founder marketing tips
videographer to content agency
full-service content production
content marketing agency model
how to film content efficiently
content that builds trust
scaling a content agency
I sat down with Jess Whatman, founder of Agent Sync, to unpack what it really takes to scale your business using high-level virtual assistants.
She ran me through how I can implement them into my business, and helped me see the areas I need to really let go of, so that I can focus on scaling.
We chat on:
👉🏽 Why so many founders wait until they're in pain to hire help
👉🏽 The difference between a $5 VA and her elite VA’s
👉🏽 Jess’s journey from hiring her first social media VA to building a 100+ person remote team
👉🏽 The mindset shift required to delegate and grow
👉🏽 The best way to train your team and delegate tasks
👉🏽 How one client went from drowning in admin to having most of her time back
Whether you’re a founder, podcaster, or creative agency owner — this episode will inspire you to stop doing it all yourself and build the systems that free you up to grow.
Follow Jess here:
Instagram - https://www.instagram.com/jesswhatman_agentsync/
https://www.instagram.com/agentsync_/
Website: https://agentsync.com.au/
Follow Me Here:
https://www.instagram.com/andrewcooney
Buy Back Your Time by Dan Martell - https://www.buybackyourtime.com/
00:00:00 – The Wake-Up Call That Changed Everything
00:00:57 – Meet Jess Whatman: VA Agency Founder
00:02:01 – What is a VA Agency
00:03:04 – The Hidden Costs of Hiring the Wrong VA
00:05:00 – The Secret Sauce to Vetting Rockstar Virtual Assistants
00:05:58 – Inside a 100+ Person VA Team (And How It’s Structured)
00:06:43 – Who Should Your First VA Hire Be?
00:08:56 – Why a Social Media VA Was My Game-Changing First Hire
00:11:14 – Why Founders Struggle to Let Go (And How to Fix It)
00:12:00 – How One Hire 2X’d the Business: The Power of an Operations Manager
00:15:45 – From Entry-Level to Elite: Understanding VA Roles & Value
00:16:24 – Behind the Scenes: My Personal Journey With VAs
00:18:08 – Can’t Afford a VA? Why That Mindset is Holding You Back
00:21:32 – I unpack what I want to delegate
00:27:07 – Step-By-Step: How to Start Delegating Without Chaos
00:31:58 – This One Hire Completely Transformed My Business
00:34:12 – Delegation + Automation = Founder Freedom
00:36:52 – Cash Flow, Overheads & The Shift From Freelancer to CEO
00:39:26 – The Proven Method to Train Your First VA
00:44:56 – Real Case Study: The VA Who Changed a Business Owner’s Life
00:48:37 – Outsourcing Your Life: How to Value Your Time Like a CEO
00:50:49 – Why Founders Must Prioritize Self-Leadership & Growth
00:52:26 – Where The Best Clients Really Come From
00:53:02 – One Life Summit
00:56:09 – Why Real Conversations Beat Instagram DMs Every Time
00:57:59 – In-Person Events vs. Online Learning: What Actually Works
Virtual assistants for entrepreneurs
How to hire a VA
Scaling your business with VAs
Business delegation strategies
Podcast agency growth
Buy back your time Dan Martell
Business operations VA
Online business manager
Remote team systems
Creative agency scaling
How to scale a service-based business
Hiring your first VA step-by-step
What tasks should I delegate as a founder?
VA agency vs freelance platforms
How to stop working in your business
This conversation will likely challenge your beliefs, push you out of your comfort zone, and might even trigger you—but that’s exactly why you need to hear it.
We discuss:
✔️ The individuation process; what it is, why it's important and what is on the other side of it.
✔️ What is truly in the way of getting what we want, and how to break free from the "prisons"
✔️ The war on masculinity and how it affects modern men, and society as a whole
✔️ The power of adaptability and pivoting in business
✔️ How to find authenticity, freedom, and purpose
Jaguar Heart is a Therapist, having worked with over 6000 people to free them from the mental prisons they sat within for many years.
His work is very different to a traditional therapist. He explains it as "excavation of the mind", and his techniques are direct, to the point, and only for those who are ready to leave their old self at the door.
If you like this episode, i'd love if you could share it. If you have some thoughts, leave them in the comments. I'd love to hear them.
00:00:00 - Introduction
00:02:33 - Jaguars Unique Approach
00:03:23 - The Individuation Process
00:04:57 - The Journey to Becoming a Therapist
00:09:26 - The Role of Clinical Psychology
00:10:22 - Being Exiled to New Zealand
00:16:55 - Becoming Self Reliant
00:17:34 - Rites of Passage into Manhood
00:24:07 - The Importance of Adaptability
00:29:53 - Understanding Loneliness
00:31:52 - Understanding Individuation
00:45:31 - Healthy & Unhealthy Masculinity
00:48:36 - The Misunderstanding of Emotional Availability
00:50:21 - Inversion of Healthy and Unhealthy Masculinity
00:55:22 - What does freedom mean?
00:57:20 - The Future of Coaching
01:01:51 - How to overcome victimhood
01:03:42 - How to earn success
Follow Jaguar Here:
https://www.instagram.com/purejaguar
Follow Me Here:
In this episode, I share my path from school, to building a podcast production agency, the lessons I’ve learned, and why this podcast exists.
00:00:00 - Introduction
00:00:42 - Why This Podcast?
00:01:03 - My Personal Journey
00:02:41 - The Why Behind the Podcast
00:05:36 - My First Business
00:07:59 - Bace Mind & Movement Gym
00:08:55 - Bridge the Gap
00:10:10 - The Elite Builder
00:11:16 - How I Found My Passion
00:12:18 - How My Agency Started
00:13:10 - Conclusion
If you enjoyed this episode, it would mean a lot if you left a review, or your thoughts in the comments.
Instagram - https://www.instagram.com/andrewcooneyYouTube - https://www.youtube.com/@andrew.cooneyTikTok - https://www.tiktok.com/@andrew_cooneyThreads - https://www.threads.net/@andrewcooney?hl=en