In this conversation, Josh Osborne opens up about hitting rock bottom in business and life—and how that moment became the catalyst for reinventing his identity, his value, and ultimately, his entire business model.
From battling internal beliefs of “not being enough” to understanding the true intangible value a business offers, Josh shares the exact mindset and practical frameworks that helped him go from near-bankruptcy to his best year ever.
Whether you're a solo entrepreneur, creative service provider, or growing company stuck in a plateau, this episode will inspire you to realign with your unique story, own your value, and confidently communicate it to your audience.
💥 Topics we cover:
* Rebuilding after business failure
* Understanding and communicating your value proposition
* Shifting from need-based selling to solution-driven marketing
* How internal beliefs directly affect business outcomes
* Practical tools for pricing, quoting, and packaging offers
* Creating content that connects through identity and purpose
Learn more about Josh
here:https://www.joosproductions.com/
https://www.instagram.com/joosproductions/
Follow me here:
https://www.instagram.com/andrewcooney
Work with my podcast agency:
https://www.thinkloud.com.au
https://www.instagram.com/thinkloudofficial
00:00:00 – Introduction
00:00:52 – Removing Mental Blocks Around Value
00:02:44 – Knowing Your Business Numbers = Knowing Your Worth
00:04:54 – How to Communicate Value So Clients Say Yes
00:07:31 – Where True Business Value Actually Begins
00:09:04 – How Audience Perception Shapes Your Value
00:10:15 – The Link Between Self-Worth and Business Results
00:12:06 – Why Clarity Is the Root of Business Problems
00:13:59 – Client Expectations vs. Delivered Value
00:15:18 – Breaking Limiting Beliefs Blocking Your Growth
00:17:03 – Unlocking the Power of Your Uniqueness
00:18:19 – Crafting a Strong Unique Selling Proposition (USP)
00:21:34 – Owning and Charging What You're Worth
00:23:07 – Transforming Your Business From the Inside Out
00:27:44 – How Internal Shifts Drive Real Business Growth
00:31:18 – Tools That Help You Communicate Value Clearly
00:36:36 – Mastering the Art of Intangible Value Communication
00:40:37 – Aligning Personal and Business Values for Impact
00:42:41 – Overcoming Limiting Beliefs Holding You Back
00:46:27 – Telling a Brand Story That Reflects Your True Value
00:49:35 – Understanding Your Audience to Create Real Connection
00:50:03 – How Brand Identity Affects Perceived Value
00:52:25 – Why Self-Awareness Is a Superpower in Business
00:56:24 – Finding Purpose That Fuels Profit
01:01:44 – Mentorship, Accountability, and Real Business Growth
01:03:29 – The Hero's Journey: Embodying Truth in Business
01:05:43 – Final Thoughts: Owning Your Unique Path to Value
how to charge what you're worth
knowing your value in business
business mindset shift
value-based pricing strategy
brand storytelling for business
how to grow your business
entrepreneur mindset transformation
overcome self-doubt in business
how to communicate your value