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The Consultancy Growth Podcast
Craig Herd
32 episodes
2 months ago
In this episode of The Consultancy Growth Podcast, Craig Herd speaks with Mark Green, founder and CEO of Change Rebellion. After a near-fatal battle with COVID that left him in a coma for months, Mark came back with a new philosophy: empathy over ego, and change that’s human first. We dig into why clients now value implementation over clever slides, how authenticity and humour can be powerful differentiators in a crowded market, and what it takes to build a consultancy that wins clients by st...
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Marketing
Business,
Entrepreneurship
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In this episode of The Consultancy Growth Podcast, Craig Herd speaks with Mark Green, founder and CEO of Change Rebellion. After a near-fatal battle with COVID that left him in a coma for months, Mark came back with a new philosophy: empathy over ego, and change that’s human first. We dig into why clients now value implementation over clever slides, how authenticity and humour can be powerful differentiators in a crowded market, and what it takes to build a consultancy that wins clients by st...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/32)
The Consultancy Growth Podcast
The Consultancy That Wins Clients by Standing Out, Not Chasing RFPs with Mark Green
In this episode of The Consultancy Growth Podcast, Craig Herd speaks with Mark Green, founder and CEO of Change Rebellion. After a near-fatal battle with COVID that left him in a coma for months, Mark came back with a new philosophy: empathy over ego, and change that’s human first. We dig into why clients now value implementation over clever slides, how authenticity and humour can be powerful differentiators in a crowded market, and what it takes to build a consultancy that wins clients by st...
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2 months ago
36 minutes

The Consultancy Growth Podcast
The Hiring Blueprint Behind Consultancies That Break £10M with Richard Longstreet
In this episode Craig is joined by Richard Longstreet, founder of Tarka Talent, to explore what really drives successful hiring in boutique consultancies. Too often, firms bring in senior hires with impressive CVs only to find they don’t deliver the growth expected. Richard explains why success in a Big Four doesn’t always translate into a boutique environment, the critical distinction between developing existing accounts and winning new logos, and how cultural fit can determine whether a hir...
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2 months ago
41 minutes

The Consultancy Growth Podcast
Purpose, Peace, Profit: The Simple Framework to Scale Your Consultancy Without Burning Out with Deena Priest
In this episode, Craig sits down with executive coach Deena Priest to unpack the three pillars of sustainable Consultancy leadership: Purpose, Peace, Profit. Along the way, they explore how to spot the early signs of unfulfillment, tackle the fear of selling, and break free from the micromanagement trap. Deena shares why emotional regulation is a non‑negotiable skill for leaders, and how to build a legacy that lasts through smart succession planning. 00:00 — Introductions & Why Fo...
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3 months ago
33 minutes

The Consultancy Growth Podcast
The Hidden Costs of Being the Boss: Mortgages, Mental Load, and The Family of Business with Mary Ewen
In this conversation, Mary Ewen shares her journey of founding MJV Consulting, the challenges and successes she has faced over the past decade, and the importance of family dynamics in running a consultancy. She discusses the significance of employee engagement, the necessity of having tough conversations, and the proactive strategies needed in HR to foster a healthy work environment. Mary emphasises the value of investing in people development and outlines her vision for the future of the co...
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3 months ago
36 minutes

The Consultancy Growth Podcast
He Turns Casual Conversations into £ Million Consultancy Clients with Leigh Adams
In this episode, Leigh Adams breaks down how real business development happens through curiosity, consistency, and conversation. He shares how a pub chat led to a £2M deal, why being genuinely interested in people beats any sales script, and how most consultants underestimate the long-term power of relationship-first thinking. We talk about rejection, timing, trust, and what it really takes to build a pipeline without chasing — plus Leigh’s take on what most consultancies get wrong about grow...
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3 months ago
42 minutes

The Consultancy Growth Podcast
How This Consultancy Retained Clients for 25 Years — And How You Can Too with Tim Kershaw
In this conversation, Tim Kershaw reflects on 25 years of leading Libra Europe Consulting — including how the firm has retained clients for over two decades. Tim shares hard-won lessons on building long-term relationships, emphasising adaptability, team dynamics, and deeply understanding client needs. We explore recruitment strategies grounded in empathy and humility, the importance of knowing exactly where profit comes from, and the key metrics that drive sustainable growth. Tim also discuss...
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3 months ago
47 minutes

The Consultancy Growth Podcast
Inside Project One: The Thinking Strategy That Built a £ Multi-Million Consultancy with James O’Sullivan
In this conversation, James O'Sullivan discusses the importance of mental simulations and scenario planning in both sports and business. He shares insights on how these techniques have shaped his approach to decision-making and leadership in consultancy. The discussion covers the challenges of navigating client expectations, fostering team skills, and balancing innovation with risk. O'Sullivan emphasises the need for practical strategies in change management and the future of consultancy, hig...
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4 months ago
44 minutes

The Consultancy Growth Podcast
Refined Over 20 Years: The 7 Ps That Win High-Stakes Consultancy Pitches with John Timperley
For 20 years, John has helped consultancies win the kinds of high-stakes pitches where there’s only one winner and everything’s on the line—revenue, reputation, and momentum. In this episode, John breaks down the real mechanics behind successful consultancy pitches, sharing his 7 Ps framework and what the best teams do differently. We talk WhatsApp dealmaking, shifting client expectations, and why the pitch is won long before the presentation begins. If you’ve ever hit a losing streak, over-i...
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4 months ago
50 minutes

The Consultancy Growth Podcast
How a Podcast Turned Into 60 Clients & Millions in Revenue with Nick Synnott
Nick and Craig delve into the intricacies of sales and marketing within consultancies. They emphasise the importance of listening to clients, understanding their problems, and creating value through effective content strategies. Successful consultancies are characterised by their commitment to marketing as a journey, the involvement of leadership, and a structured approach to content. The discussion also highlights the evolving landscape of marketing, where depth and quality are becoming more...
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4 months ago
42 minutes

The Consultancy Growth Podcast
He Scaled from £5M to £34M by Building the Middle, Not Just the Top with Richard Goold
Too many consultancies rely on senior heroics to grow. Richard Goold did the opposite. In this episode, he shares how Moorhouse scaled from £5M to £34M by building a strong, empowered middle layer—one that could win work, lead teams, and grow the business without waiting for permission. We explore what happens when you shift from control to capability, why developing internal successors beats relying on experienced hires, and the quiet signs that your operating model is slowing you down. 02:...
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4 months ago
45 minutes

The Consultancy Growth Podcast
He Scaled to £50M Without Capital. Then Helped 100 Founders Do the Same with Mike Kershaw
In this conversation, Mike shares his journey of building the Concerto Group into a £50 Million business through focusing on acquisitions. He discusses the challenges of leading a large team of 150 people, the importance of company culture, and the role of sales in business success. Mike also reflects on his 10 years in consultancy, emphasising the value of industry-specific knowledge and the common traits of successful founders. He concludes with thoughts on legacy and the lessons he w...
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4 months ago
41 minutes

The Consultancy Growth Podcast
He Spent 30 Years Building His Career. A Car Crash Made Him Rethink with Arun Dehiri
In this episode of the Consultancy Growth Podcast, I’m joined by Arun Dehiri as he reflects on his 30 years in the Industry, building his first consultancy which he then sold, and starting over anew founding Red Dawn Consulting which turns 15 years old, this month. But this isn’t just a story about business growth. It’s about what happens when a life-altering car crash forces you to stop, reflect and rethink everything. Arun opens up about the moment that changed his trajectory and how ...
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5 months ago
38 minutes

The Consultancy Growth Podcast
They Call It a Lifestyle Business. He Calls It His Million Pound Cash Machine with Guy Beresford
In this episode I sit down with Guy Beresford, founding partner of ISP Leadership Advisors, to unpack what it takes to build a profitable, boutique consultancy without scaling headcount. We explore how Guy’s approach to growth differs from the traditional consultancy playbook, touching on the risks of recruitment, the nuance between cash and capital, and why sustainable growth demands a different kind of thinking. The conversation also dives into the realities of board leadership, the importa...
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5 months ago
47 minutes

The Consultancy Growth Podcast
One Conversation at a Time: The Quiet Strategy Behind Culture Change with Adam Woodroffe and Joel Greig
Adam and Joel from Practive join Craig to break down what great leadership actually looks like — and why most leaders miss it. They explain how culture is built (or broken) one conversation at a time, why roleplay is feared (and how they deal with that), and how they got 750 NHS leaders to embrace tough conversations during a strike. This episode covers: Why most leaders become transactional under pressureHow to spot (and fix) your communication blind spotsWhat “The Arc of Distortion” is and ...
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5 months ago
37 minutes

The Consultancy Growth Podcast
How One Founder Engineered His Freedom from Back Office to a Multi-Million Pound Exit with Campbell Fraser
In this episode of the Consultancy Growth Podcast, I’m joined by Campbell Fraser, telecoms consultant turned founder, turn chairman for an honest conversation about growing, systemising, and successfully exiting his consultancy. We unpack Campbell’s journey from working solo out of a client’s back office to leading a 40-person team and engineering a £ Multi-Million exit. He shares the unfiltered realities of delegation, firing a misaligned exec team, and why most founders wait too long to rem...
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5 months ago
54 minutes

The Consultancy Growth Podcast
He Turned a £3M Stale Consultancy Into a £24M Referral Machine with Mark Palmer
Mark Palmer shares how he transformed OEE Consulting from a £3 million business into a £24 million consultancy, earning recognition as one of the Sunday Times Top 100 Employers and winning the MCA Award for Client Service. Mark highlights key inflection points in the business's growth, the importance of recruitment and team dynamics, and the need for a strong value proposition. He emphasises the significance of understanding client needs and delivering value. 00:00 Transforming Company Cult...
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5 months ago
37 minutes

The Consultancy Growth Podcast
The Neuroscience of High-Performing Teams: Why Trust, Psychological Safety & Play Matter with Mark Ashton & Ingmar Elm
Mark Ashton and Ingmar Elm are cofounders of MAD Business, a consultancy focused on delivering powerful experiential learning days to improve team cohesion and performance. MAD Business was founded in 2024 to provide MAD events in the UK and other countries outside Estonia, where MAD was founded in 2002, has delivered more than 2,000 team learning days for over 500 client organisations of all sizes, and that Ingmar has been a lead coach for MAD in Estonia since 2004. MAD itself was originally...
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5 months ago
40 minutes

The Consultancy Growth Podcast
How Military Thinking Builds Stronger Consultancies (and Calmer Founders) with Adam Wellesley Wood
In this episode of the Consultancy Growth Podcast, I’m joined by Adam Wellesley Wood, founder and CEO of W2 Strategy, for a conversation that challenges conventional thinking on leadership and strategy. We explore the core values behind W2 Strategy: boldness and humility. Adam unpacks common misconceptions about strategy, why many plans stall at implementation and shares how momentum, reflection time, and founder-led change are non-negotiable for sustainable progress. Drawing from his militar...
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6 months ago
37 minutes

The Consultancy Growth Podcast
How to Build a Consultancy Team That Scales to £10 Million with Caroline Boston
Host: Craig Herd Guest: Caroline Boston In this episode of the Consultancy Growth Podcast, I’m joined by Caroline Boston, Managing Director of New Minds. We dive into the critical role people strategy plays in scaling a consultancy to £10 Million and why getting your organisational design right is essential for sustainable growth. We unpack the patterns that hold consultancies back as they scale, from over-relying on founder relationships to under-investing in career paths and leadersh...
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6 months ago
57 minutes

The Consultancy Growth Podcast
Escape the Grind and Build a Lasting Consultancy for Freedom & Legacy with Craig Herd
Host Craig Herd Guest Matt Hodkinson In this special crossover episode, Craig Herd, host of the Consultancy Growth Podcast, flips the mic as he joins Matt Hodkinson on The Consultancy Edge to talk openly about founder burnout, building a sustainable consultancy, and why most marketing advice for boutique firms is dead wrong. Craig shares his own story of nearly losing it all, rebuilding from the ground up, and the hard-won insights he now brings to boutique consultancy founders tr...
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6 months ago
48 minutes

The Consultancy Growth Podcast
In this episode of The Consultancy Growth Podcast, Craig Herd speaks with Mark Green, founder and CEO of Change Rebellion. After a near-fatal battle with COVID that left him in a coma for months, Mark came back with a new philosophy: empathy over ego, and change that’s human first. We dig into why clients now value implementation over clever slides, how authenticity and humour can be powerful differentiators in a crowded market, and what it takes to build a consultancy that wins clients by st...