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The Coaching Equation
Ryan Lang & Brook Bishop
96 episodes
6 days ago
In this episode, we’re diving into the one thing that the top 2% of high-performing salespeople are doing consistently: optimizing their time. We’ll talk about how to leverage your “prime time,” the right way to follow up, how to train your sales team effectively, and how to use your calendar as your ultimate winning move. So start recording your sales calls, make space for breaks in your schedule, and ask yourself—are you working in the most optimal way to serve your goals and outcomes? Come...
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Entrepreneurship
Business,
Marketing
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All content for The Coaching Equation is the property of Ryan Lang & Brook Bishop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, we’re diving into the one thing that the top 2% of high-performing salespeople are doing consistently: optimizing their time. We’ll talk about how to leverage your “prime time,” the right way to follow up, how to train your sales team effectively, and how to use your calendar as your ultimate winning move. So start recording your sales calls, make space for breaks in your schedule, and ask yourself—are you working in the most optimal way to serve your goals and outcomes? Come...
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/96)
The Coaching Equation
Revisiting: The Secret That the Top 2% of Sellers Know That You Don't
In this episode, we’re diving into the one thing that the top 2% of high-performing salespeople are doing consistently: optimizing their time. We’ll talk about how to leverage your “prime time,” the right way to follow up, how to train your sales team effectively, and how to use your calendar as your ultimate winning move. So start recording your sales calls, make space for breaks in your schedule, and ask yourself—are you working in the most optimal way to serve your goals and outcomes? Come...
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6 days ago
39 minutes

The Coaching Equation
From Operator to Owner: Ral West's 6 Timeless Principles (45 Years, Multiple Exits)
In this episode, Visionary Business Leader and Systemization Expert Ral West shares her insights on making the shift from being an operator to becoming a true owner. Through her 6 guiding principles—applicable to every business—Ral reminds us that passion can evolve, data can direct us, and the right team can transform our vision into a thriving culture. She talks about finding alignment with people, leading by example, and building systems that allow your business to grow beyond you. If ther...
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1 week ago
43 minutes

The Coaching Equation
The New Rules of Sales: How to Foster Trust When Buyer Confidence Is Dead
In this episode, we’re diving into how sales engagement has evolved and how it shifted focus to creating connections, fostering trust, and serving from a place of truth. We’ll take a closer look at today’s sales landscape, how buyer sophistication continues to rise, and how to navigate objections using the new rules of sales. So ask the right questions and be willing to have the tough conversations. Remember, it’s truth over transaction and service over selling — that’s what bridges the gap b...
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2 weeks ago
36 minutes

The Coaching Equation
Why Your Beautiful Brand is Costing You (And How to Fix It) with Nadine Hanafi
In this episode, we’re joined by Nadine Hanafi, creator of Digital Brand Kit (DBK), to talk about how design can make or break your business and the importance of finding your true visual identity. Nadine opens up about her journey from creating presentations as a hobby to discovering her purpose in design. She shares insights on leadership, the power of listening, and the common branding mistakes entrepreneurs make. Building your team is the first step to growth—then ask what people need and...
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3 weeks ago
1 hour 4 minutes

The Coaching Equation
The 4-Step Framework That Transforms Dreams into Reality with AI Visionary Niko Arapkiles
In this first live episode of The Coaching Equation podcast, we’re joined by Niko Arapkiles, an AI visionary and founder of Vision Espresso, to talk about the power of visualization and the 4-step framework he uses to help people turn their dreams into action. Niko shares his journey from playing baseball to receiving the book The Secret, which opened his mind to the power of vision and completely changed the trajectory of his life. He also explores the importance of timing in visualization, ...
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1 month ago
47 minutes

The Coaching Equation
From Management Consultant to Million-Dollar Coach: Mike Goldman's 20-Year Journey from Financial Hell to 7-Figure Success
In this episode, we’re joined by Mike Goldman, a leadership team coach, to talk about finding the business model that will work for you, building warm leads, and hiring the right team to scale your business. Mike opens up about his career leap into the coaching business, the vital role of his wife’s support in his journey, and the power of credibility and warm referrals in connecting with the right leads. This is your reminder that deciding not to quit is how you win. Start being proactive to...
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1 month ago
48 minutes

The Coaching Equation
The Path to Mastery: Escape Shiny Object Syndrome and Build a Legacy Business
Episode Summary: Ryan Lang and Brook Bishop break down their proprietary "Path to Mastery" framework - a four-level sequential approach that prevents service-based entrepreneurs from making costly business mistakes. Drawing insights from Alex Hermozi's $81M launch, they reveal why most business owners fail by jumping stages and how following the proper sequence from Startup to Stability to Success to Mastery creates sustainable, scalable service businesses. Key Takeaways: (01:55) The foundati...
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2 months ago
49 minutes

The Coaching Equation
You're Playing Checkers...He's Playing Chess: Business Mastery Lessons From an $81 Million Day
Episode Summary: Ryan Lang and Brook Bishop dive deep into a record-breaking $81 million book launch, breaking down the strategic elements that made it successful and why most coaches are approaching their business growth completely out of sequence. They reveal how three years of patient trust-building led to one explosive day and what coaches can learn about building systems, relationships, and offers that actually work. Key Takeaways: • (02:47) The donation-based offer strategy: How selling...
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2 months ago
39 minutes

The Coaching Equation
Slow Down to Speed Up - How Immersive Focus Creates Breakthrough Results
Episode Summary: In this high-energy episode, hosts Ryan Lang and Brook Bishop share their transformative experience from a recent Arizona trip where they accomplished more in two days than they had in six months. They dive deep into the power of environmental shifts, concentrated focus without time barriers, and the magic that happens when you're willing to step away from the daily grind to work ON your business instead of just IN it. Discover how immersion, strategic isolation, and being ...
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2 months ago
40 minutes

The Coaching Equation
From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 2
Episode Summary: In part two of this powerful series, Ryan and Brook dive deep into three more legendary comeback stories that will reframe how you think about crisis and failure. From FedEx CEO Fred Smith's desperate Vegas gamble with the company's last $5,000, to LEGO's $800 million debt recovery, to Airbnb's stunning pivot during COVID-19, these stories prove that your biggest setbacks might actually be your greatest opportunities for breakthrough success. Key Takeaways: (03:49) The ...
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3 months ago
44 minutes

The Coaching Equation
From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 1
Episode 59: From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 1 Episode Summary: In this powerful two-part series, Ryan and Brook dive deep into the mindset required to overcome seemingly impossible business challenges. Through the lens of Apple's 90-day death sentence in 1997 and Tesla's Christmas Eve miracle in 2008, they explore what separates those who survive crisis from those who quit. This isn't motivational fluff—these are real storie...
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3 months ago
41 minutes

The Coaching Equation
The 3 Scariest Questions in Sales That Close 75-80% of Deals
Episode Title: The 3 Scariest Questions in Sales That Close 75-80% of Deals Episode Summary: Ryan Lang and Brook Bishop reveal the three most feared questions in sales that most people avoid—yet these same questions are what separate top closers from everyone else. Learn the permission-based sales framework that builds trust, creates energetic momentum, and allows you to coach prospects to a "yes" rather than pushing them toward a decision. This isn't about manipulation; it's about serving at...
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3 months ago
42 minutes

The Coaching Equation
Want vs Need: The Freedom Formula Every Coach Must Master
Episode 56: Want vs Need: The Freedom Formula Every Coach Must Master Episode Summary: In this transformative episode, hosts Ryan Lang and Brook Bishop explore the critical difference between optimizing for want versus need, revealing how this mindset shift is the key to true entrepreneurial freedom. They challenge coaches to examine where they're still building their own prisons by focusing on scarcity instead of abundance, and share the uncomfortable truth about what you must let go of to g...
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4 months ago
44 minutes

The Coaching Equation
Stop Existing and Start Living: The 700,000 Hour Audit for High-Performers
Episode 55: Stop Existing and Start Living: The 700,000 Hour Audit for High-Performers Episode Summary: In this powerful episode, hosts Ryan Lang and Brook Bishop dive deep into Ed Mylett's concept of "quality time remaining" and challenge high-performers to audit whether they're truly living with intention or just going through the motions. Discover four critical questions to assess your life, identify the silent killers stealing your time, and learn how to shift from surviving to thriving ...
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5 months ago
43 minutes

The Coaching Equation
The 4 Forces of An Irresistible Offer Revisited: Sales & Marketing Insights from Michael Hunter
[00:02] Welcome to the Show Ryan and Brook welcome Michael Hunter, founder of Spiffy Checkouts, for a conversation about entrepreneurship, marketing, and building scalable businesses. [01:01] The Accidental Marketing Journey Michael started as an entrepreneur at 17 with commission-only sales, got hooked on Tony Robbins, realized speaking was the highest-paid profession, but knew he needed marketing skills first. Spent 13-14 years learning by getting paid to do marketing for others. [03:39] Wh...
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5 months ago
56 minutes

The Coaching Equation
Fast Five for Friday: Stop Living as Yesterday's You, Your Clients Have Your Business Answers, From Practitioner to Leader
The Coaching Equation Podcast - Fast Five Friday: Growth, Optimization & Leadership Transformation **[00:00] **Welcome Back: Growth and Expansion Focus Ryan sets the stage for a power-packed Fast Five Friday centered on the driving force behind both personal and professional transformation—growth never stops demanding your attention. **[01:15] **Greatness Never Goes on Sale The truth bomb: there's no "arrival moment" where everything gets easier. It's a constant battle, and that's actuall...
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5 months ago
12 minutes

The Coaching Equation
The Leadership Equation: Building High Performance Teams with Whitney Faires
The Coaching Equation Podcast - Whitney Faires on The Courageous Leader Roadmap [01:05] From Division I Volleyball to Leadership Mastery Whitney's earliest leadership lessons came from coaches and teammates—discovering that transformation of the person, not just driving outcomes, is what makes leadership truly powerful and fulfilling. [03:26] Why "Squeezing the Juice" Always Backfires The single point of failure trap: when leaders micromanage for outcomes, they can't scale. Plus the hidden c...
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5 months ago
58 minutes

The Coaching Equation
Fast Five for Friday: The Wake-Up Call That Changes Everything
[00:00] A Different Kind of Fast Five Ryan and Brook pivot from the usual format to dive into a timely and emotional topic—how much time we really have left and how we’re using it. [01:20] The Power of QTR: Quality Time Remaining Ryan shares a concept he heard from Ed Mylett—QTR—and how it reframed his thinking about urgency, intentionality, and time. [02:08] Brook’s Wake-Up Call: Stage 4 Diagnosis Brook shares the deeply personal news about his father’s cancer diagnosis and how it immediatel...
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5 months ago
16 minutes

The Coaching Equation
Ultimate Sales Revisited: The Complete Brook Bishop Interview on Climbing to Sales Mastery
[03:05] From Bunk Beds to Zig Ziglar Brook’s uncle, Navy-SEAL-in-training, fills a shared bedroom with personal-development tapes—sparking Brook’s fascination with influence and landing him a high-end restaurant job that doubles his peers’ tips. [08:42] Two Months, Zero Sales A brutal start in timeshare sales ends with a 92 % close rate, an $80 k month, and a lifelong belief: master the lowest-quality leads and everything else gets easier. [18:55] Relationship Selling at Buffini & Compa...
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5 months ago
1 hour 26 minutes

The Coaching Equation
The Power of Better Questions: Life-Changing Communication with Marcus Sheridan
Episode Highlights 00:01 – Why communication is the missing skill in leadership, sales, and coaching 01:13 – The shocking stat about managers and communication training 02:54 – Marcus’ early experiences that sparked his obsession with asking better questions 06:17 – A baptism gone wrong… and the moment that revealed the true power of questions 08:40 – How asking the right questions transformed a tense moment into connection and clarity 11:10 – The childhood experience that exposed the cost of...
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6 months ago
59 minutes

The Coaching Equation
In this episode, we’re diving into the one thing that the top 2% of high-performing salespeople are doing consistently: optimizing their time. We’ll talk about how to leverage your “prime time,” the right way to follow up, how to train your sales team effectively, and how to use your calendar as your ultimate winning move. So start recording your sales calls, make space for breaks in your schedule, and ask yourself—are you working in the most optimal way to serve your goals and outcomes? Come...