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The Buyer Narrative: Customer Experience Reimagined
Kingman Consulting Group
27 episodes
3 days ago
As the buying process continues to modernize overtime, it can no longer be denied that customer experience can completely determine business success, but for too long, the practical applications of this notion have remained elusive. Our mission is to change that. The Buyer Narrative Podcast is brought to you by the Kingman Consulting Group, a management consulting firm that specializes in helping organizations understand their customers in order to facilitate experiences that drive brand loyalty and growth. Through this podcast, we will share practical advice on how you can do the same.
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Management
Business
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All content for The Buyer Narrative: Customer Experience Reimagined is the property of Kingman Consulting Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
As the buying process continues to modernize overtime, it can no longer be denied that customer experience can completely determine business success, but for too long, the practical applications of this notion have remained elusive. Our mission is to change that. The Buyer Narrative Podcast is brought to you by the Kingman Consulting Group, a management consulting firm that specializes in helping organizations understand their customers in order to facilitate experiences that drive brand loyalty and growth. Through this podcast, we will share practical advice on how you can do the same.
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Management
Business
Episodes (20/27)
The Buyer Narrative: Customer Experience Reimagined
S2:E9 The Future of CX is Doing More With Less [Season Finale]

In this episode of the Buyer Narrative, I talk about the future of customer experience in the world as we know it.

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4 years ago
14 minutes 27 seconds

The Buyer Narrative: Customer Experience Reimagined
S2:E8: How to Use Content to Improve the B2B Customer Journey

In this episode of the Buyer Narrative, I sat down with Camille Trent, Managing Editor at MarketerHire, to talk about how B2B brands can use the right content to improve the customer journey.

Learn how to:

  • Add human emotion to B2B marketing.
  • Align your message to the heart of what customers value.
  • Tap into existing customers can help you drive your content strategy.
  • Use content to drive further engagement and activation for current customers.
  • And so much more!

To learn more from Camille, follow her on LinkedIn @ https://www.linkedin.com/in/camillehansentrent/


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4 years ago
37 minutes 22 seconds

The Buyer Narrative: Customer Experience Reimagined
S2:E7: Is It Time to Change How We Think About Customer Experience?

In this episode of the Buyer Narrative, I discuss how I think about the value and the purpose of driving successful customer experiences.


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4 years ago
11 minutes 20 seconds

The Buyer Narrative: Customer Experience Reimagined
S2:E6: How to Promote Self-Service

In this episode of the Buyer Narrative, I sat down with Cary Cusumano, CX Design Strategist with Verizon Enterprise Solutions, to talk about how brands can use self-service to both improve experiences and deliver ROI.  

You'll Learn: 

  • How to use unstructured analysis to get to the heart of customer issues.
  • Ways to draw insights from employees about how to improve operations.
  • Steps to building self-service into your experiences.
  • And so much more!

To learn more about Cary, connect with him on LinkedIn @ https://www.linkedin.com/in/cary-cusumano-cx-doer/.

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4 years ago
30 minutes 20 seconds

The Buyer Narrative: Customer Experience Reimagined
S2:E5: How Loss Aversion Impacts Consumer Behavior
In this episode of the Buyer Narrative, I talk about a recent customer service interaction I had and how it alludes to the powerful impact of loss aversion on consumer behavior.
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4 years ago
11 minutes 16 seconds

The Buyer Narrative: Customer Experience Reimagined
S2:E4: How to Use Customer Insights to Drive Change

In this episode of the Buyer Narrative, I sat down with Bonnie Chatterjee, Head of Customer Experience for GitHub, to talk about what she has learned about using customer insights to improve the way GitHub does business.

You'll Learn:

- How to Get Started With CX

- How to Generate Value Out of Customer Journeys

- Practical Ways to Think About Experience Measurement

- And so much more!

To learn more about Bonnie, follow her on LinkedIn @ https://www.linkedin.com/in/barnalic/ and check out her blog @ https://www.nextbonnie.com/.


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4 years ago
34 minutes 39 seconds

The Buyer Narrative: Customer Experience Reimagined
S2:E3: How to Use Customer Experience to Innovate

In this episode of the Buyer Narrative, I sat down with Shelly Chandler, VP of Customer Experience for American Tire Distributors, to discuss how her team has been able to begin using customer experiences to drive innovation and differentiate their brand.

--

Tune In to Learn:

  • What it Takes To Drive Adoption of Customer Focus.
  • Where to Start When Building Your Customer Experience Program.
  • How to Move Beyond Survey Metrics Alone.
  • Ways to Use Data to Build Predictive Analytics.
  • And so much more!

--

Learn more from Shelly follow her on LinkedIn @ https://www.linkedin.com/in/shelly-chandler-ccxp-887a254/.

You can also find a lot of free resources through the Customer Experience Professionals Association @ https://www.cxpa.org/

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4 years ago
26 minutes 59 seconds

The Buyer Narrative: Customer Experience Reimagined
S2:E2: Sales Success Is All About Listening

In this episode of the Buyer Narrative, I sat down with Larry Long Jr., sales leader and motivator, to talk about how to improve sales team performance by building the right foundation.

Learn how to:

  • Get to the heart of what prospects are really thinking.
  • Avoid wasting time on dead-ends.
  • Get the attention of your target prospects.
  • Build a sales team that delivers consistent results.


To learn more from Larry, follow him on LinkedIn @ https://www.linkedin.com/in/longjr7/.


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4 years ago
29 minutes 18 seconds

The Buyer Narrative: Customer Experience Reimagined
S2:E1: Generating Demand in B2B SaaS

In this episode of the Buyer Narrative, I sat down with Breezy Beaumont, a leader in growth marketing and demand generation, to discuss how marketers can leverage a human-centered approach to drive demand for their products.

We'll Dive Into

  • How the role of marketing changes as start-ups grow.
  • How to leverage customer feedback to improve your marketing.
  • Best practices for building a community for your B2B brand.
  • The biggest pipeline opportunity for B2B brands.

To learn more from Breezy, follow her on Linkedin @ https://www.linkedin.com/in/breezybeaumont.

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4 years ago
22 minutes 24 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E17: What is The Value of Customer Surveys?
In this episode of the Buyer Narrative, I'll discuss the debate over the validity of customer surveys and explain how to best leverage them for actionable insights. *Podcast Update*  Please note that starting 2/17, the show will move to an every other week cadence. 
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4 years ago
13 minutes 59 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E16: Marketing Is Becoming Consumer-Centric, Can The Rest of The Org Catch Up?

In this episode of the Buyer Narrative, I'll talk about how marketers have shifted towards a consumer-focus and why that's just not enough.

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4 years ago
15 minutes 38 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E15: What's Next For The Movie Theaters?

In this episode of the buyer narrative, I talk about the curious case of the movie theaters and how to apply their current conundrum to customer experience management at large.

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4 years ago
13 minutes 9 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E14: Opening Pandora's Box

In this episode, I talk about the Pandora's Box of consumer-centered thinking and discuss how to navigate the waters when going against the grain of traditional business.

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4 years ago
17 minutes 28 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E13: Winning Support to Invest in Experiences

Are you a believer in the power of experiences? 

Many people actually are. The problem is, it takes more than a research study or compelling podcast to get the kind of support you need to drive actual change.

When there is stiff competition for budget spend, it can seem almost impossible to get leadership buy-in to make changes for long-term results.

In this episode, we talk about how to build support to improve customer experiences and move your organization one step closer to being consumer led. 


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4 years ago
12 minutes 41 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E12: How Technology Can Enhance Experiences

In this episode of the Buyer Narrative, I talk about how technology can enable organizations to shape better experiences. I also discuss interesting technology trends that may impact how we deliver experiences in the years to come.

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4 years ago
19 minutes 40 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E11: What is The True Meaning of Brand?

In this episode, we talk about the true meaning of brand and how organizations of all sizes can benefit from shifting their focus from brand image to brand reality.

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4 years ago
15 minutes 13 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E10: Using Experiences to Drive Sales

Ever wonder how customer-focused organizations figured out how to prioritize customer experiences while driving sales? In this episode, we talk about how being customer-centric can help elevate your sales to the next level. 

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4 years ago
13 minutes 23 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E9: Redefining Brand Legacy

What will your brand be known for is this is its last year of operation.

Did you innovate faster than anyone else on the market? Did you save painful business processes? Did you improve lives?

In this episode of the Buyer Narrative Podcast, we talk about why it is important to think about the way you run your operation with a long term legacy in mind.

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4 years ago
11 minutes 6 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E8: Why Shaping The Right Experiences Is Not So Easy

Meeting customer expectations at every touchpoint is often an all too impossible mission. 

In this episode of the Buyer Narrative, we discuss the challenges of delivering the right experiences and why continuing in the pursuit of it is worth it for any purpose-driven organization.

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4 years ago
15 minutes 44 seconds

The Buyer Narrative: Customer Experience Reimagined
S1:E7 | The Difference Between Customer Experience & Marketing

In this episode, we compare and contrast the functions of customer experience and marketing to drive towards how the two functions drive organizational outcomes in similar but different ways.

Kingman Consulting Group is a Customer Experience Consulting & Training Firm That Specializes In Helping Organizations Design, Build, and Execute Customer Experience Strategies That Increase Profitability and Revitalize Customer Engagement. To learn more about us, please visit https://www.kingmanconsulting.com

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4 years ago
11 minutes 10 seconds

The Buyer Narrative: Customer Experience Reimagined
As the buying process continues to modernize overtime, it can no longer be denied that customer experience can completely determine business success, but for too long, the practical applications of this notion have remained elusive. Our mission is to change that. The Buyer Narrative Podcast is brought to you by the Kingman Consulting Group, a management consulting firm that specializes in helping organizations understand their customers in order to facilitate experiences that drive brand loyalty and growth. Through this podcast, we will share practical advice on how you can do the same.