S2:E3: How to Use Customer Experience to Innovate

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The Buyer Narrative: Customer Experience Reimagined

Kingman Consulting Group

27 episodes

1 week ago

As the buying process continues to modernize overtime, it can no longer be denied that customer experience can completely determine business success, but for too long, the practical applications of this notion have remained elusive. Our mission is to change that. The Buyer Narrative Podcast is brought to you by the Kingman Consulting Group, a management consulting firm that specializes in helping organizations understand their customers in order to facilitate experiences that drive brand loyalty and growth. Through this podcast, we will share practical advice on how you can do the same.

Management

Business

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Management

Business

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S2:E3: How to Use Customer Experience to Innovate

The Buyer Narrative: Customer Experience Reimagined

26 minutes 59 seconds

4 years ago

S2:E3: How to Use Customer Experience to Innovate

In this episode of the Buyer Narrative, I sat down with Shelly Chandler, VP of Customer Experience for American Tire Distributors, to discuss how her team has been able to begin using customer experiences to drive innovation and differentiate their brand.

Tune In to Learn:

What it Takes To Drive Adoption of Customer Focus.
Where to Start When Building Your Customer Experience Program.
How to Move Beyond Survey Metrics Alone.
Ways to Use Data to Build Predictive Analytics.
And so much more!

Learn more from Shelly follow her on LinkedIn @ https://www.linkedin.com/in/shelly-chandler-ccxp-887a254/.

You can also find a lot of free resources through the Customer Experience Professionals Association @ https://www.cxpa.org/