As the buying process continues to modernize overtime, it can no longer be denied that customer experience can completely determine business success, but for too long, the practical applications of this notion have remained elusive. Our mission is to change that. The Buyer Narrative Podcast is brought to you by the Kingman Consulting Group, a management consulting firm that specializes in helping organizations understand their customers in order to facilitate experiences that drive brand loyalty and growth. Through this podcast, we will share practical advice on how you can do the same.