Books work best when they become a bridge—not just a billboard.

In this episode of The Book More Show, I talked with Brandon Fuchs, a coach and strategist helping service providers position themselves as thought leaders through books and digital platforms. Brandon shared how he’s combining books with AI and systems thinking to better serve his clients.

We talked about how Brandon uses books not only to clarify his own ideas, but also to guide client journeys—from awareness to action. He walked through how he's integrating ChatGPT to create more personalized coaching experiences and how a book fits into that scalable model. We also explored the value of owning your own media ecosystem, rather than relying entirely on third-party platforms.

Throughout the conversation, Brandon outlined the shift from one-on-one consulting to building a leveraged offer supported by content, automation, and community. His book plays a central role in that evolution—not as a static product, but as a dynamic tool that feeds conversation, credibility, and client progression.

SHOW HIGHLIGHTS

• In this episode, I explore the journey of Brandon Fuchs, the founder of Elite Builder Society, as he transitions from a construction career to coaching contractors across North America.
• Brandon discusses how AI tools like ChatGPT are reshaping the construction industry by enhancing problem-solving and streamlining administrative tasks, offering contractors a competitive edge.
• Through a compelling case study, I learn about a CEO who leveraged AI and strategic hires to expand his business to $10 million, showcasing the potential of AI in business growth.
• Brandon shares insights on how traditional skills can evolve into innovative coaching practices that blend seamlessly with modern technologies.
• We delve into the challenges contractors face when transitioning to business owners, and how interactive tools and AI-powered resources can support their entrepreneurial journey.
• There's a focus on leveraging AI for business efficiency, using AI tools for tasks like SOP creation, and emphasizing incremental improvements inspired by the book "Atomic Habits."
• We wrap up with exciting developments like launching a new podcast, releasing a book, and plans for revisiting these advancements in the near future to share learnings and progress.

Show notes & video: 90minutebooks.com/podcast/201
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Brandon Fuchs:

Website: Elite Buider Society

LinkedIn: Brandon Fuchs

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

Books help bridge the gap between curiosity and clarity.

In this episode of The Book More Show, I’m joined by Dr. Ghalambor of Nortex Spine and Joint Institute, who’s spent nearly two decades helping patients manage spine and joint issues without surgery. We spoke about his new book Regenerate Your Body and Heal, and how it’s designed to educate patients—and remind fellow professionals—about the powerful middle ground between massage and the operating table.

Dr. Ghalambor shared how he discovered interventional spine and joint care during a residency rotation, and how that exposure set the foundation for his career. He explained the multidisciplinary approach his clinic uses today and emphasized how modern pain management combines treatments like PRP, shockwave, laser therapy, and nutrition to actually heal underlying issues—not just reduce symptoms.

We talked about the evolution of regenerative medicine and how patient awareness has grown. His book walks through symptom-based paths and demonstrates how “stacking” evidence-based treatments creates long-term recovery without surgery. He also described the challenge of moving from academic rigor to accessible communication that empowers people to ask better questions.

SHOW HIGHLIGHTS

• I explore the transformative landscape of pain management with Dr. Oliver Ghalambor, who shares his journey from traditional medical training to specializing in interventional spine and joint treatments.
• We discuss the importance of a multidisciplinary approach to pain management, which integrates chiropractic care, physical therapy, and medical interventions for conditions like spinal and joint pain.
• Dr. Ghalambor introduces us to the revolutionary potential of regenerative medicine, focusing on platelet-rich plasma (PRP) therapy, which aims to heal rather than just alleviate symptoms.
• We address the challenges and advancements in regenerative medicine, emphasizing the need for accessible resources to guide patients through this evolving field.
• The episode highlights the importance of combining complementary treatments like shockwave and red light therapies with surgical options to enhance patient outcomes.
• We delve into the significance of prioritizing healthspan over lifespan, encouraging personal accountability and proactive health management as essential components of holistic wellness.
• Throughout our conversation, Dr. Ghalambor emphasizes the value of collaboration among healthcare providers to deliver comprehensive care, empowering patients to make informed health decisions.

Show notes & video: 90minutebooks.com/podcast/200
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Oliver Ghalambor:

Website: Nortex

LinkedIn: Oliver Ghalambor

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

Books are only effective when they serve a specific job of work.

In this week’s episode, I spoke with Kristi Linebaugh, who’s been an integral part of our team for years—guiding new authors through the first critical steps of turning their ideas into conversation-starting books. From helping clients overcome early hesitation to refining raw concepts into clear, compelling outlines, Kristi plays a vital role in setting the tone for successful book projects.

We talked about why so many people get stuck at the starting line—imposter syndrome, decision fatigue, chasing trends—and how a guided strategy call brings clarity and confidence. Kristi explains how she helps authors shift from “how can I talk about everything I do?” to “how can I start a conversation with the right reader?” She also walks through our outlining process, which gives authors a structured plan so they can show up energized and prepared, not overwhelmed.

This episode is especially valuable for anyone who’s ever felt unsure about what to include in their book—or worried about giving too much away. Kristi offers practical, repeatable strategies to focus your message, tell stories with real business relevance, and avoid the common trap of turning your book into a pitch instead of a pathway.

I always enjoy conversations with Kristi—she brings both warmth and wisdom to every part of the author journey.

SHOW HIGHLIGHTS

• I explore the journey of transforming passion into action in the book-writing process, with Kristi Linebaugh offering insights on overcoming common challenges like imposter syndrome.
• Kristi and I discuss crafting a strategic book message, emphasizing the shift from a personal excitement-driven approach to one that addresses the needs of the target audience.
• We delve into the process of creating a comprehensive outline for authors, highlighting the importance of structure in maintaining focus and enhancing the writing experience.
• Our conversation explores the transformation from a sales-driven mindset to a service-oriented approach, aiming to build genuine relationships with readers.
• I examine the challenges of writing how-to books, suggesting that specificity and a concise approach are key to engaging potential clients and fostering dialogue.
• We highlight the benefits of a coaching-style framework for managing writing projects, which allows authors to focus on delivering valuable content without planning every detail.
• The episode concludes with an invitation for listeners to connect with us for guidance on their writing journey, underscoring the supportive process we offer.

Show notes & video: 90minutebooks.com/podcast/199
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Kristi Linebaugh:

Website: 90 Minute Books

LinkedIn: Kristi Linebaugh

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

Books can help uncover career paths people didn’t even know they were qualified for.

In this episode, I speak with Michael Shick, a retired U.S. military leader and now an assistant professor of project management at Western Carolina University, as well as the founder of Rosemet—a business dedicated to helping people enter and advance in project management careers.

Michael shares the challenges that many aspiring project managers face: invisible prospects who don’t realize their work experience already qualifies them for high-demand certifications like the CAPM or PMP. He explains how Rosemet offers practical, flexible pathways to certification, combining structured content with mentorship, community, and ongoing support—especially for working professionals, military families, and career changers.

We unpack the evolution of his approach, from academic rigor to community-driven support, and discuss how books like his open doors for meaningful conversations with people who never saw themselves as “project managers” but are already doing the work. The strategies are deeply applicable for anyone trying to build relationships with a mid-career audience that needs confidence and clarity more than just information.

What I love about Michael’s approach is how focused it is on demystifying the path, not just promoting a program.

SHOW HIGHLIGHTS

• I explore the transformative journey of Michael Shick from a military career to academia, where he now trains future project management leaders at Western Carolina University.
• Michael shares insights into the Master's of Project Management program, which is among the first to receive PMI Global Accreditation, emphasizing advanced skills and leadership agility.
• We discuss the Project Management Institute's forecast of 250 million project management jobs by 2030, highlighting the growing demand for roles in this field.
• Our conversation covers the importance of certifications like CAPM and PMP in advancing careers and securing higher salaries, alongside the role of community support in this journey.
• We examine the integration of AI in project management, where technology aids decision-making, yet human insight remains essential for navigating complex projects.
• Project management principles are shown to enhance efficiency and quality in various sectors, from home renovations to business projects, emphasizing the universal applicability of these skills.
• We explore the strategic use of books as long-term marketing tools in project management, highlighting their enduring value and potential for organic business growth.

Show notes & video: 90minutebooks.com/podcast/198
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Michael Shick:

Website: Rosemet

LinkedIn: Michael Shick

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

Starting conversations with the right people is more valuable than reaching everyone.

In this episode, I sat down with Dave Dubeau, who's been helping real estate syndicators connect directly with accredited investors for over 20 years. Dave’s approach flips the traditional marketing script—and it’s surprisingly simple.

He walks us through how high-net-worth professionals are often unreachable through standard channels, and how his clients have struggled with cold calls, networking events, and content marketing that leads nowhere. Instead, Dave’s team builds podcasts that are tailored to attract and engage their ideal investor—not for audience growth, but as a direct relationship builder.

We cover the full evolution of this method: from trying to “net fish” for clients, to using one-on-one interviews as a lead-generation engine. Dave shares how creating a guest-first experience not only opens doors but sets the stage for low-pressure discovery calls with high-caliber prospects.

This episode is a must-listen if you're looking for practical ways to use your book—and podcast—as tools to start quality conversations with your top-tier clients.

SHOW HIGHLIGHTS

• In this episode, I discuss with Dave Dubeau the strategic use of podcasting to attract high-net-worth investors for real estate syndication, highlighting his unique journey from British Columbia to Costa Rica and back to Canada.
• We explore the challenges real estate syndicators face, such as regulatory barriers and ineffective networking, and how podcasts can offer a more efficient approach to connecting with accredited investors.
• Dave shares his insights on creating podcasts that resonate with successful business owners and professionals, focusing on converting guests into investors through meaningful conversations.
• We discuss the complementary role of books and podcasts in personal branding and business development, using them to foster genuine relationships rather than relying solely on audience growth.
• The episode emphasizes leveraging podcasts as direct lead generation tools, inviting ideal clients as guests to build rapport and accelerate trust, rather than focusing on broad audience metrics.
• Dave provides strategies for crafting podcast content tailored to specific target audiences, turning interviews into discovery calls and potential business opportunities.
• We touch on the importance of meaningful conversations in building lasting investor relationships and how books can serve as effective conversation starters in the real estate market.

Show notes & video: 90minutebooks.com/podcast/197
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Dave Dubeau:

Website: How To Get 20 Accredited Investor Meetings Every Month

LinkedIn: Dave Dubeau

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of The Book More Show, I’m joined by Roger Jones, who transitioned from a corporate consultant to a successful entrepreneur. Roger shares his journey of overcoming early challenges and how he found his niche in helping solo consultants and executive coaches develop their authority in the market.

We discuss the evolution of his approach, starting with a focus on establishing a trusted pipeline for clients. Roger emphasizes the importance of understanding client problems and delivering solutions rather than just showcasing expertise. This mindset shift has allowed him to create a more effective consulting practice.

Roger provides practical insights on how to structure a business framework that resonates with potential clients. He highlights the significance of testing ideas and titles, leveraging feedback to refine offerings, and maintaining a personal connection with clients. This approach not only enhances engagement but also fosters long-term relationships.

SHOW HIGHLIGHTS

• In this episode, I discuss with Roger Jones his transition from a corporate executive role to becoming a solo consultant, highlighting the challenges he faced and how he overcame them.
• Roger emphasizes the importance of solving client problems rather than merely offering expertise, and how this approach helped him establish authority in his market without relying on traditional sales tactics.
• We explore the concept of visual storytelling and unique frameworks, with Roger sharing how these tools can effectively capture client attention and make complex ideas more accessible.
• The episode delves into the process of developing Roger's book, "The Trusted Pipeline," and how testing different elements such as book titles and chapter names can align with audience preferences.
• Roger discusses the advantages of writing through dictation, infusing a conversational tone into his work to make it more engaging and accessible for readers.
• We talk about the strategy of sending physical copies of books with handwritten notes as a method to build stronger client relationships and increase return on investment.
• The conversation wraps up with insights into how having real conversations and feedback from clients can improve the overall experience and content quality.

Show notes & video: 90minutebooks.com/podcast/196
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Rojer Jones:

Website: Rojer Jones

LinkedIn: Rojer Jones

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

Books can be powerful tools for transforming your business and starting meaningful conversations.

Today on The Book More Show, I'm excited to share my conversation with Scott Beebe, the founder of Business on Purpose. Scott has a rich background in diverse fields, from theology to pharmaceuticals, and now focuses on helping contractors and business owners streamline their operations.

In our discussion, Scott reveals how he built his coaching firm after a pivotal moment in 2015 when he found himself without a job. He shares how he initially started by conducting workshops and quickly found success by focusing on clarity and vision for business owners. His unique approach has grown his client base to over 114 businesses, primarily in the contracting sector.

We also talk about the importance of using specific language that resonates with clients. Scott emphasizes that while it’s vital to niche down, stepping outside that niche occasionally can lead to valuable insights and innovation. He explains how his book, "The Chaos Free Contractor," serves as a conversation starter that connects his coaching philosophy with practical applications for his clients.

I appreciate Scott's focus on providing accessible, actionable advice, and I think you’ll find his insights valuable, especially if you're looking to leverage books as a way to engage your audience.

SHOW HIGHLIGHTS

• I discuss Scott Beebe's diverse career path, which includes telemarketing, pharmaceuticals, and pastoral work, before he founded a successful business coaching firm.
• Scott shares how a significant career setback at age 39 led him to focus on liberating business owners from chaos and helping them prioritize what matters most.
• The episode explores the importance of expanding perspectives through diverse experiences and the benefits of not being constrained by a niche in client engagement.
• Scott and I discuss the value of personal input and creativity in content creation, particularly in an age dominated by AI, and the importance of crafting a well-guided narrative.
• The episode delves into innovative strategies for book promotion and distribution, such as using audiobooks as long-form podcasts and incorporating handwritten notes in marketing campaigns.
• We examine the concept of value through effort and intent, particularly in the context of books and gifts, and how personal effort enhances perceived worth.
• Scott reflects on the writing process and the challenges of deciding what content to include in a book, emphasizing the goal of providing actionable insights without overwhelming the reader.

Show notes & video: 90minutebooks.com/podcast/195
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Scott Beebe:

Website: Business on Purpose

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of the Book More Show, I talk with Mark Gambale about building authentic relationships in sales. Mark shares insights from his personal experiences that shaped his unique sales philosophy focused on creating genuine connections beyond transactions. We compare effective sales strategies to American football, showing how preparation and authenticity lead to successfully closing deals.

We explore how customer insights transform sales approaches, particularly in SaaS product launches. Using examples from med tech and B2B SaaS, we discuss how businesses can adapt their strategies by understanding customers more deeply. Small businesses like financial advisory firms benefit from this approach by addressing clients' core pain points rather than engaging in surface-level conversations.

Mark explains the mindset shift needed for effective sales conversations, drawing from his experience transforming sales teams and improving close rates. Through techniques for gauging client interest and securing micro-commitments, sales professionals can build successful long-term relationships. The "close with one" concept helps small business owners lead effectively without getting stuck in day-to-day operations.

SHOW HIGHLIGHTS

• I explored the significance of building genuine relationships in sales, emphasizing how authentic connections can lead to successful deals with fewer calls.
• We discussed how Mark Gambale's personal experiences influenced his sales approach, using mindset mapping and orchestration to enhance the sales process.
• Mark shared insights on transitioning from traditional sales methods to leveraging customer insights for effective SaaS product launches, drawing from med tech and B2B SaaS examples.
• The episode highlighted the importance of addressing deeper client pain points, especially for small businesses like financial advisors, to foster meaningful engagement.
• We examined the mindset shift necessary for successful sales conversations, focusing on relationship-building over aggressive tactics, and learning from industry experts like Alex Hormozi.
• Through Mark's experience, we delved into techniques for gauging client interest and securing micro-commitments, using humor to enhance client interactions.
• Finally, we introduced the "close with one" mindset, empowering small business owners to lead effectively without being tied down by daily operations, and announced upcoming conferences for further learning.

Show notes & video: 90minutebooks.com/podcast/194
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Mark Gambale:

LinkedIn: Mark Gambale
Website: Close with 1

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of The Book More Show, I spoke with Nic Williams, pastor of South Shore Community Church in Sarasota, Florida. We discussed his journey from youth pastor in Georgia to leading a congregation that grew from 140 to over 1,100 members. Nic shared insights about Florida's unique church culture and the challenges of maintaining personal connections while leading a growing community.

Nic opened up about creating "Be Free," an initiative inspired by personal tragedy after losing a friend to an overdose. This experience drove his commitment to support recovery and mental health in his community. His approach focuses on helping people overcome emotional burdens through practical steps and community support.

The conversation turned to Nic's new book project and his strategies for reaching diverse audiences through multiple platforms. We explored how celebrating small victories and shifting from negative to positive thinking can transform lives.

SHOW HIGHLIGHTS

• I discussed the journey of Pastor Nic Williams, from his beginnings as a youth pastor in Georgia to leading South Shore Community Church in Sarasota, Florida. We explored the growth of his congregation from 140 to over 1,100 members.
• Nic shared the inspiration behind his "Be Free" initiative, which aims to support recovery and transformation in the community, spurred by personal experiences with addiction and mental health.
• We delved into the process of writing Nic's new book, focusing on selecting relatable stories that highlight personal freedom and overcoming burdens, including anecdotes like cluttered spaces and unread emails.
• In our discussion, we emphasized the significance of celebrating small victories in personal growth, with examples such as overcoming credit card debt and staying sober for 31 days.
• Nic reflected on the broader impact of personal transformation and community support, illustrated by stories like a stroke survivor who inspires others despite his challenges.
• We explored various strategies for promoting Nic's book project, including engaging with audiences through podcasts, recovery meetings, and diverse media formats to reach a wider audience.
• The episode concluded with a discussion on the importance of revisiting projects to assess their impact, highlighting the interconnectedness of a book and a course in spreading a unified message.

Show notes & video: 90minutebooks.com/podcast/193
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Nic Williams:

LinkedIn: Nic Williams
Website: Be Free

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of The Bookmore Show, I spoke with Greg McLaughlin, a financial planner with 25 years of experience, about his transition to financial independence and his journey writing a book. We explored how reaching financial freedom allowed him to focus on sharing his knowledge of decision-making psychology and financial planning through writing, though organizing these ideas into a cohesive structure proved challenging.

We examined the evolution of book writing processes, from traditional ghostwriting to using AI for editing while maintaining an authentic voice. The conversation covered how books can bridge relationships with financial planning clients, considering their life stages and goals to create content that resonates with their needs.

During our discussion, we explored a book's many roles - from personal achievement to strategic marketing tool. Greg shared how physical books remain powerful anchors for client relationships in today's digital world, helping guide people from uncertainty to confidence in their financial decisions.

I learned about the importance of consistent messaging across all platforms to build trust, and how understanding individual client perspectives helps maintain strong connections during challenging times.

SHOW HIGHLIGHTS

• I explore Gregory McLaughlin's journey from financial planning to authorship, focusing on his transition to passion-driven work and the creation of a book on financial independence.
• Gregory shares insights into the process of organizing financial knowledge into a structured book format, emphasizing the value of foundational knowledge for both new and seasoned professionals.
• We discuss the evolution of writing from traditional ghostwriting to using AI for editing, highlighting the importance of maintaining an authentic voice in financial advising narratives.
• The episode delves into how books can serve as tools for enhancing client relationships, helping clients understand financial concepts and fostering long-term engagement.
• We examine the role of consistent messaging across platforms like books and websites to build trust and familiarity with clients, emphasizing strategic marketing through book creation.
• Gregory illustrates how books can guide clients from uncertainty to confidence in financial decision-making, underscoring the enduring impact of physical books even in a digital era.
• The discussion includes strategies for client engagement, focusing on understanding individual client biases and maintaining strong connections through personalized communication.

Show notes & video: 90minutebooks.com/podcast/192
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Greg McLaughlin:

LinkedIn: Greg McLaughlin
Website: Centinal Financial Group

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of The Book More Show, I spoke with Charles Alexander, a business coach with 17 years of experience helping over 2,000 clients transition into entrepreneurship while maintaining their full-time jobs. Charles shared insights from his book "Start Now, Quit Later" and discussed strategies for managing this dual-career approach.

I learned about Charles's methodology for building credibility through authentic storytelling and personal experience rather than hard sales tactics. His approach resonated particularly with professionals facing midlife career transitions who want to explore entrepreneurship without immediately quitting their jobs.

We explored how every individual's unique perspective brings value to familiar topics, addressing common concerns like imposter syndrome. Charles explained how he transforms his IT and management background into relatable content that connects with his audience.

The conversation concluded with practical strategies for eliminating unnecessary tasks and focusing on essential business elements.

SHOW HIGHLIGHTS

• I explore the concept of starting a business while maintaining a full-time job, drawing insights from Charles Alexander's book, "Start Now, Quit Later."
• We discuss the importance of sharing personal experiences and stories to establish credibility and engage audiences, even in familiar topics.
• Charles provides strategies for overcoming imposter syndrome by emphasizing the unique value of individual perspectives and knowledge.
• The process of writing a book is examined, highlighting the use of past experiences and organized storytelling to create impactful content.
• We emphasize the necessity of eliminating unnecessary tasks to achieve entrepreneurial freedom, with insights drawn from Charles's background in IT and management.
• The episode delves into how writing a book can serve as a foundation for content creation and personal growth, despite its imperfections.
• We explore the advantages of producing concise and focused books that are more adaptable to current work and future changes, leveraging the power of storytelling.

Show notes & video: 90minutebooks.com/podcast/191
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Charles Alexander:

LinkedIn: Charles Alexander
Website: Your Charles Alexander

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of The Book More Show, I sit down with Jeff Klein to explore his remarkable transition from Hollywood to becoming a professional speaker. Jeff shares the story behind his "30 Seconds to Success" brand, revealing how his background in film and advertising uniquely positioned him to master the art of communication and networking.

We dive into the strategic approach of speaking engagements as a powerful business tool. Jeff explains how he evolved from occasional talks to a structured speaking strategy, highlighting the importance of consistent messaging across platforms and positioning oneself as a paid professional.

The conversation uncovers the nuances of creating tiered offerings and building an engaged audience. We discuss the value of targeting specific professional groups, such as realtors and financial advisors, and the critical role of developing a robust email list for business growth.

Throughout our discussion, Jeff provides practical insights into navigating the speaking circuit, from pricing books effectively to leveraging partnerships.

SHOW HIGHLIGHTS

• In the episode, I discuss with Jeff Klein the strategic use of public speaking as a tool for business promotion and audience engagement, emphasizing its potential for turning speaking engagements into business opportunities.
• Jeff shares his journey from the film and advertising industries to public speaking, detailing how he developed the "30 Seconds to Success" brand through networking and consistent messaging.
• We explore the psychology of book pricing and how setting a strategic price point at speaking events can enhance perceived value and position oneself as a paid professional.
• The conversation highlights the shift from occasional speaking gigs to a structured, strategic approach that can generate leads and maximize reach, especially during the transition from in-person to virtual platforms.
• Jeff discusses creating tiered offerings, ranging from entry-level products to premium services, to effectively capture and engage a wider audience through speaking engagements.
• We address the importance of building a robust email list for sustaining growth and maintaining future prospects, emphasizing targeted speaking and the power of partnerships.
• The episode covers strategies for targeting specific audiences, like realtors and financial advisors, and leveraging existing connections to expand speaking opportunities.
• We caution against expensive programs that promise quick success and stress the value of building a speaking career through practical experience and structured efforts.
• He shares insights on how public speaking can serve as a primary marketing tool, providing a practical blueprint for professionals to elevate their profiles without relying on false promises.
• The episode concludes with a discussion on maximizing value through partnerships and encourages listeners to engage with resources that align with their needs, with an invitation to explore future episodes.

Show notes & video: 90minutebooks.com/podcast/190
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Jeff Klein:

LinkedIn: Jeff Klein
Website: The Speaker Co Op

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of The Book More Show, I speak with Gene Donohue about building sustainable real estate businesses through systematic approaches. Gene shares insights from his journey since 2011, explaining how treating real estate as a business rather than just a sales role has shaped his success and coaching methodology.

I learned about the 'big four' systems that Gene considers essential: lead generation, contract-to-close, client relationships, and post-closing follow-up. He explains how using the DISC assessment helps agents adapt these systems to their personal working styles and strengths, making them more effective and sustainable.

We conclude by examining the three stages of real estate business growth - cash building, impact building, and legacy building. Gene describes his transition from active real estate production to becoming a national director, offering perspective on how agents can plan their own career progression while maintaining energy and focus.

SHOW HIGHLIGHTS

• I introduced Gene Donohue, a real estate coach who entered the industry in 2011 and overcame initial challenges through persistence and a strategic mindset.
• Gene emphasized the importance of adopting a business mindset in real estate and leveraging tools like the DISC assessment to understand personal behaviors and motivators for effective strategy development.
• We discussed the significance of implementing systems in real estate, focusing on the 'big four': lead generation, contract-to-close, client relationships, and post-closing follow-up.
• Gene shared insights on the necessity of a proper cash flow system, using frameworks like Profit First, to manage financial stress and plan for the future effectively.
• We explored the three stages of growth in a real estate business: cash building, impact building, and legacy building, with most agents remaining in the cash building stage.
• The conversation highlighted the importance of strategic planning, focusing on prioritization and congruence between current efforts and future goals.
• Gene discussed his transition from real estate production to a national director role, providing a unique perspective on strategic planning and energy management.
• We examined the role of technology and soft skills in maintaining client relationships, likening it to account management in IT.
• Gene stressed the value of teaching past clients how to refer, an often overlooked aspect of the post-closing system.
• We concluded by reflecting on the importance of building meaningful connections and engaging in conversations that can make a significant impact in the real estate industry.

Show notes & video: 90minutebooks.com/podcast/189
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Gene Donahue:

LinkedIn: Gene Donohue
Website: The Gene Donohue Website

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of the Book More Show, I sit down with Jason Croft to explore how books and podcasts can create meaningful business connections. We discuss the misconception that content creation requires extensive resources, focusing instead on how minor, deliberate steps can establish expertise and build relationships with potential clients and partners.

I learn about the value of intangible marketing benefits through Jason's experience with clients who achieved significant results despite modest audience numbers. He shares a case study where a client's small podcast following led to valuable business relationships, demonstrating how content can be an effective networking tool beyond traditional metrics.

We examine the importance of maintaining long-term connections with your audience, illustrated by a cautionary tale of a realtor who lost business by neglecting his email list. This highlights why success in content marketing often depends more on relationship-building than immediate, measurable outcomes.

Our conversation concludes with practical strategies for improving communication skills and integrating podcasting into business development.

SHOW HIGHLIGHTS

• I discuss how books and podcasts can be powerful tools for business growth, focusing on creating meaningful interactions rather than just producing content.
• Jason Croft and I explore the value of intangible marketing metrics, highlighting how untrackable interactions can lead to significant business benefits.
• We share a case study where a modest podcast audience was leveraged into new client relationships, emphasizing content as a networking and referral tool.
• The episode covers the importance of maintaining connections over time, with anecdotes about missed opportunities from neglecting audience engagement.
• We talk about the necessity of being seen as an expert in your field, whether through writing a book or hosting a podcast, to enhance credibility and visibility.
• Jason and I discuss integrating new practices like podcasting and interviewing into business strategies to improve communication and marketing efforts.
• We highlight the significance of orchestrating your message across various platforms to boost business presence and credibility.
• The episode stresses the importance of intentionality in content creation, advising against building large-scale content machines without clear business goals.
• We discuss the role of podcasts and books as significant credibility boosters, each offering unique advantages in marketing.
• Finally, I encourage listeners to explore additional resources and stay engaged with the show, underscoring the value of building lasting business relationships through content.

Show notes & video: 90minutebooks.com/podcast/188
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Jason Croft:

LinkedIn: Jason Croft
Website: Media Leads Co

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of the Book More Show, I explore the world of global team building and strategic content marketing with JW Oliver from Zimworx. The conversation centers on his company's expansion from 150 to over 1,100 professionals across Zimbabwe, Costa Rica, and Zambia, where they provide dedicated remote services in healthcare, dental, accounting, and digital marketing.

I learn about JW's approach to building successful remote teams through university-educated professionals in centralized locations. His insights reveal how this model ensures consistent service quality while creating meaningful employment opportunities in emerging markets.

The discussion shifts to using books as strategic marketing tools, where JW explains how publishing targeted content helps establish expertise and build client relationships. This approach has proven particularly effective in specialized sectors like accounting and real estate, where providing value upfront creates stronger connections.

We wrap up by exploring how employee satisfaction often hinges more on feeling valued than on compensation alone. JW shares practical examples of maintaining team engagement across their global operations, demonstrating how this principle applies regardless of an organization's size or location.

SHOW HIGHLIGHTS

• JW Oliver from Zimworx discusses the expansion of his team from 150 to over 1,100 professionals, operating in Zimbabwe, Costa Rica, and Zambia, focusing on dedicated remote team members.
• Zimworx provides reliable, high-quality services in sectors such as healthcare, dental, accounting, and digital marketing, utilizing university-educated professionals in centralized centers.
• Books are highlighted as effective marketing tools, offering value to specific industries like accounting and real estate, helping to establish expertise and foster client relationships.
• The importance of making employees feel valued is emphasized, as it often surpasses monetary compensation in boosting job satisfaction and retention, especially in smaller organizations.
• Books are used as conversion tools to transform cold audiences into warm leads by addressing initial concerns and maintaining a focused narrative.
• Updating book content regularly is crucial to staying relevant and re-engaging audiences, and books should be treated as tools for continued client engagement.
• Writing and leadership are seen as iterative processes, where embracing updates and delegating tasks can lead to more efficient workflows.
• Zimworx supports authors and businesses with creative solutions, such as quick turnaround book cover design, to enhance client success.
• JW Oliver shares anecdotes illustrating the importance of creating welcoming environments and understanding audience needs in both business and personal development contexts.
• The episode concludes by emphasizing the cost-effectiveness of books as marketing tools and their potential to open doors to various promotional opportunities.

Show notes & video: 90minutebooks.com/podcast/187
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

JW Oliver:

LinkedIn: J.W Oliver
Website: Zimworx

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In our latest episode of the Book More Show, we sit down with Andy Splichal, a specialist in search engine marketing, to explore strategies for optimizing online success. Whether you're a traditional business expanding online or a digital-native drop shipper, Andy's insights on Google Ads, Amazon listings, and niche marketing can help you shine in a competitive landscape.

Our conversation also dives into the outsourcing versus in-house team dilemma. We examine the advantages of working with marketing agencies, including their broad expertise and agility, and the potential growth benefits of building an internal digital marketing department. Andy shares tips on tailoring strategies for service-based businesses and leveraging tools like Microsoft Clarity and Hotjar to enhance customer experience.

Retargeting emerges as a game-changer, with Andy detailing its effectiveness across platforms like Facebook, Google, and Instagram. We discuss the role of personalized ads in improving user engagement and acknowledging privacy concerns.

As we wrap up, we're excited to discuss future possibilities and collaborations that can enrich your digital marketing efforts.

SHOW HIGHLIGHTS

• I explore the significance of search engine marketing in e-commerce with Andy Splichal, discussing the importance of optimizing Google Ads and Amazon listings for online businesses.
• We delve into the decision-making process between outsourcing digital marketing and building an in-house team, highlighting the benefits and challenges of each approach.
• The conversation emphasizes the need for effective website design to align with user expectations, aiming to enhance conversion rates even with high traffic levels.
• Andy shares insights on using tools like Microsoft Clarity and Hotjar to understand user interactions, offering businesses a way to refine their online presence.
• We examine retargeting strategies, focusing on their application across platforms such as Facebook, Google, and Instagram, and address privacy concerns related to personalized ads.
• Email marketing is discussed as a potent tool for nurturing customer relationships and converting leads, emphasizing its role in maintaining profitability.
• The episode highlights the use of books as marketing tools, showing how they can establish authority and credibility for businesses.
• We consider the importance of infusing personality into marketing strategies, especially for service businesses, to differentiate from competitors.
• Andy discusses the role of books in marketing, illustrating how transforming online content into a book can add value and lead to business growth.
• We touch on future marketing strategies and potential collaborations with Andy, focusing on integrating books into ad funnels and website pages for enhanced marketing efforts.

Show notes & video: 90minutebooks.com/podcast/186
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Andy Splichal:

LinkedIn: Andy Splichal
Website: True Online Presence

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

Today on the Book More Show, Lydia Sugarman from Venntive joins me to explore breakthrough approaches to identifying and converting website visitors. Our discussion reveals how businesses can transform anonymous web traffic into valuable leads by leveraging advanced contact and behavioural data. We also examine the critical balance between technological insights and ethical data usage.

Our conversation dives into the evolution of sales strategies, moving beyond traditional cold calling to data-driven engagement. We spotlight Ventev's comprehensive RevOps platform, which integrates marketing, sales, and customer support tools for more targeted interactions. The discussion highlights practical methods for businesses to personalize outreach and improve conversion rates across different industries.

We conclude by examining creative strategies for managing email marketing and database systems. Lead Sherlock's Inbound 2.0 approach offers innovative ways to connect with warm leads, transforming how businesses approach customer acquisition. Our exploration emphasizes the importance of genuine connections and strategic outreach in today's competitive market.

SHOW HIGHLIGHTS

• I discuss the potential of Lead Sherlock, a tool designed to identify anonymous website visitors and provide valuable contact and behavioral data, transforming lead generation for B2B companies.
• Lydia Sugarman highlights the shift from traditional cold calling to data-driven insights, emphasizing the importance of prompt and personalized follow-up for effective lead conversion.
• We explore Venntive's comprehensive RevOps platform, which integrates marketing, sales, customer support, and operations tools, offering a holistic business strategy.
• There is a focus on maintaining data quality in email marketing and database systems, with creative engagement strategies suggested for effective management.
• Lydia introduces the concept of Lead Sherlock's Inbound 2.0, which enhances sales interactions by targeting warm, website-qualified leads for more personalized engagements.
• The ethical considerations of using data from tools like Lead Sherlock are discussed, ensuring alignment with evolving consumer expectations.
• We talk about the importance of orchestrated outreach strategies, using platforms like LinkedIn to foster genuine connections and meaningful discussions with prospects.
• Venntive's accessible pricing model is noted for democratizing advanced tools, making them available to businesses of all sizes across various industries.
• There is an exploration of how web and conversion tracking features in Venntive can provide businesses with valuable insights for tailored interactions.
• We emphasize the potential for businesses to use Lead Sherlock and Venntive in a coordinated manner to optimize their sales tactics and business operations.

Show notes & video: 90minutebooks.com/podcast/185
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Lydia Sugarman:

LinkedIn: Lydia Sugarman
Website: Venntive

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of the Book More Show, I enjoyed speaking with Jennifer Urezzio, author of the book ''Soul Language: Consciously Connecting With Your Soul for Success''.

We dive right into her journey from marketing to developing ''soul language", a unique approach that connects intuition with business strategy.

Jennifer shares how working from home has reshaped our understanding of professionalism, often with amusing family and pet interruptions during video calls.

We delve into the concept of soulful communication for professionals, particularly those with what Jennifer labels 'warrior energy.' This term refers to a dynamic, action-oriented approach that balances heartfelt expression with concrete outcomes.

She draws heavily from her marketing background to help entrepreneurs articulate their stories effectively. Her approach, which includes references to Marvel characters, is designed to make complex concepts more accessible.

We discuss her book-writing process, revealing authors' challenges, from editing to overcoming self-doubt. Amazingly, what began as a lead generator has evolved into a powerful tool helping clients harness their energy.

SHOW HIGHLIGHTS

• I explore the intersection of soul connection and business strategy with Jennifer Urezzio, who shares her journey from marketing and PR to developing her soul language paradigm.
• Jennifer discusses how working from home has reshaped perceptions of professionalism, including charming interruptions from pets and family members during Zoom calls.
• We delve into the importance of aligning with one's soul to foster confidence and authenticity, which can lead to more purposeful and effective actions in business.
• Jennifer shares insights into how soul language can serve as a framework for aligning personal stories with actionable insights, especially for soulful entrepreneurs.
• The episode highlights the challenges and transformative experiences involved in writing and publishing a book, using Jennifer's soul language publication as an example.
• We discuss the multifaceted role of a book on soul languages, initially as a lead generator, now serving as a reinforcement tool for clients.
• Jennifer emphasizes the importance of engaging with clients where they are and creating content that addresses their specific challenges.
• The concept of warrior energy is explored, particularly how individuals with this energy thrive on purpose and direction in business.
• We explore the process of asking questions directly to business energy, allowing for guided decision-making and the removal of resistance to intuitive insights.
• The episode concludes with a discussion on the importance of utilizing frameworks like soul language to facilitate meaningful communication and effective business strategies.

Show notes & video: 90minutebooks.com/podcast/184
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Jennifer Urezzio:

LinkedIn: Jennifer Urezzio
Website: Soul Language

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

In this episode of the Bookmore Show, I sit down with Brent Hilvitz and Vince Reese to discuss their co-authored book, "Untying the Knots," which focuses on navigating real estate and mortgage issues during divorce. Brent, a real estate expert, and Vince, a mortgage lender, share insights on how they aim to simplify the asset division process, particularly in real estate.

We explore why they chose to target individuals going through divorce, noting that it’s a life event that prompts asset division regardless of market conditions. They emphasize the importance of understanding options available to those affected, such as refinancing or keeping marital property.

Brent and Vince discuss the evolving landscape of real estate and lending, particularly how recent interest rate hikes have influenced clients' perceptions of their financial options. They stress the significance of early engagement, as proactive measures can lead to better outcomes.

The conversation highlights the value of starting discussions about financial decisions before divorce proceedings are finalized. By providing a roadmap for individuals in this situation, the authors hope to equip them with knowledge and strategies to navigate the complexities of divorce and real estate. Overall, this episode serves as a guide for anyone facing these challenges, offering practical advice and support.

SHOW HIGHLIGHTS

• We discussed the challenges people face in dividing assets during a divorce, particularly real estate.
• Brent Hilvitz introduced his business, Redesigned Realty, and emphasized the importance of understanding real estate options during divorce.
• Vince Reece highlighted the differences in how judges and mortgage underwriters assess income, affecting financial decisions post-divorce.
• The book's working title, "Untying the Knots," aims to resonate with individuals navigating the complexities of divorce.
• We explored the rationale behind targeting divorcees as a specific audience, noting the inevitability of real estate transactions during such life changes.
• The conversation included how real estate and mortgage fundamentals remain consistent, despite changing market conditions.
• Vince pointed out that rising interest rates have impacted people's perceptions of their ability to refinance or buy new homes.
• Brent and Vince shared insights on the importance of early communication and planning in the divorce process to explore available options.
• We discussed the value of creating a structured outline for the book to focus on the most relevant topics for readers.
• The episode emphasized the role of collaboration with professionals, such as divorce attorneys, to enhance the resources available to clients.

Show notes & video: 90minutebooks.com/podcast/183
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Brent Hilvitz:

LinkedIn: Brent Hilvitz
Website: Redesigned Realty

Vincent Reece:

LinkedIn: Vincent Reece
Website: Colorado Mortgage Guy

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

Today on the Book More Show, I sit down with Philippa Gamse, co-author of 42 Rules for a Web Presence That Wins, to break down the essentials of web strategy and analytics. Philippa shares how her book, inspired by The Hitchhiker's Guide to the Galaxy, simplifies digital concepts into 42 straightforward rules designed for business owners building an impactful web presence. We discuss creating accessible content that establishes authority without overwhelming readers, especially those new to the digital landscape.

Philippa and I then explored the importance of business analytics. She shares client stories illustrating how connecting website and social media analytics can drive tangible outcomes—like tracking product sales or course sign-ups—by turning data into actionable insights.

As we wrap up, we look at optimizing podcast and website strategies. She then offered practical tips for increasing visibility and making the most of existing content.

This conversation is packed with advice on leveraging relationships, customer feedback, and content planning to refine your digital footprint. Join us for insights that can transform your web presence and business growth approach.

SHOW HIGHLIGHTS

• In this episode, I welcome Philippa Gamse, a web strategy and analytics consultant, who co-authored "42 Rules for a Web Presence That Wins" with Mitchell Levy. The book draws inspiration from "The Hitchhiker's Guide to the Galaxy" and offers 42 concise rules for creating effective web content.
• Philippa discusses the challenges and benefits of writing succinct content that is accessible to business owners without overwhelming them with technical details, particularly for those at the initial stages of building a web presence.
• We explore the importance of integrating website and social media analytics to track tangible business outcomes, such as product sales and course sign-ups, and the need for a well-functioning analytics setup to support data-driven decisions.
• The episode highlights the limitations of analytics in understanding user behavior and the value of direct customer feedback and user testing to uncover insights beyond what data alone can provide.
• We delve into privacy legislation challenges in digital analytics, emphasizing transparency with users through clear privacy statements and easy opt-out options.
• Philippa shares strategies for increasing the visibility of podcast content, such as leveraging AI tools to extract engaging quotes for social media and organizing episodes by themes to enhance discoverability.
• The conversation underscores the importance of content planning and using AI tools to keep content fresh and engaging while maintaining the human touch in content creation.
• Philippa encourages leveraging existing content and using tools like Google Analytics 4 to optimize content for better outcomes and maximize impact.
• We discuss the transformative power of conversational content creation and the strategic use of existing materials to enhance engagement and visibility.
• Philippa shares insights from Philippa Connects, emphasizing the importance of relationships and feedback in refining web presence and invites listeners to explore the potential of transforming their information into a book with Nine Minute Books.

Show notes & video: 90minutebooks.com/podcast/182
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Philippa Gamse:

LinkedIn: Philippa Gamse
Website: Websites that Win International

Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com