In this episode of the Book More Show, I sit down with Jason Croft to explore how books and podcasts can create meaningful business connections. We discuss the misconception that content creation requires extensive resources, focusing instead on how minor, deliberate steps can establish expertise and build relationships with potential clients and partners.

I learn about the value of intangible marketing benefits through Jason's experience with clients who achieved significant results despite modest audience numbers. He shares a case study where a client's small podcast following led to valuable business relationships, demonstrating how content can be an effective networking tool beyond traditional metrics.

We examine the importance of maintaining long-term connections with your audience, illustrated by a cautionary tale of a realtor who lost business by neglecting his email list. This highlights why success in content marketing often depends more on relationship-building than immediate, measurable outcomes.

Our conversation concludes with practical strategies for improving communication skills and integrating podcasting into business development.

SHOW HIGHLIGHTS

• I discuss how books and podcasts can be powerful tools for business growth, focusing on creating meaningful interactions rather than just producing content.
• Jason Croft and I explore the value of intangible marketing metrics, highlighting how untrackable interactions can lead to significant business benefits.
• We share a case study where a modest podcast audience was leveraged into new client relationships, emphasizing content as a networking and referral tool.
• The episode covers the importance of maintaining connections over time, with anecdotes about missed opportunities from neglecting audience engagement.
• We talk about the necessity of being seen as an expert in your field, whether through writing a book or hosting a podcast, to enhance credibility and visibility.
• Jason and I discuss integrating new practices like podcasting and interviewing into business strategies to improve communication and marketing efforts.
• We highlight the significance of orchestrating your message across various platforms to boost business presence and credibility.
• The episode stresses the importance of intentionality in content creation, advising against building large-scale content machines without clear business goals.
• We discuss the role of podcasts and books as significant credibility boosters, each offering unique advantages in marketing.
• Finally, I encourage listeners to explore additional resources and stay engaged with the show, underscoring the value of building lasting business relationships through content.

Show notes & video: 90minutebooks.com/podcast/188
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Jason Croft:

LinkedIn: Jason Croft
Website: Media Leads Co

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