Books can be powerful tools for transforming your business and starting meaningful conversations.

Today on The Book More Show, I'm excited to share my conversation with Scott Beebe, the founder of Business on Purpose. Scott has a rich background in diverse fields, from theology to pharmaceuticals, and now focuses on helping contractors and business owners streamline their operations.

In our discussion, Scott reveals how he built his coaching firm after a pivotal moment in 2015 when he found himself without a job. He shares how he initially started by conducting workshops and quickly found success by focusing on clarity and vision for business owners. His unique approach has grown his client base to over 114 businesses, primarily in the contracting sector.

We also talk about the importance of using specific language that resonates with clients. Scott emphasizes that while it’s vital to niche down, stepping outside that niche occasionally can lead to valuable insights and innovation. He explains how his book, "The Chaos Free Contractor," serves as a conversation starter that connects his coaching philosophy with practical applications for his clients.

I appreciate Scott's focus on providing accessible, actionable advice, and I think you’ll find his insights valuable, especially if you're looking to leverage books as a way to engage your audience.

SHOW HIGHLIGHTS

• I discuss Scott Beebe's diverse career path, which includes telemarketing, pharmaceuticals, and pastoral work, before he founded a successful business coaching firm.
• Scott shares how a significant career setback at age 39 led him to focus on liberating business owners from chaos and helping them prioritize what matters most.
• The episode explores the importance of expanding perspectives through diverse experiences and the benefits of not being constrained by a niche in client engagement.
• Scott and I discuss the value of personal input and creativity in content creation, particularly in an age dominated by AI, and the importance of crafting a well-guided narrative.
• The episode delves into innovative strategies for book promotion and distribution, such as using audiobooks as long-form podcasts and incorporating handwritten notes in marketing campaigns.
• We examine the concept of value through effort and intent, particularly in the context of books and gifts, and how personal effort enhances perceived worth.
• Scott reflects on the writing process and the challenges of deciding what content to include in a book, emphasizing the goal of providing actionable insights without overwhelming the reader.

Show notes & video: 90minutebooks.com/podcast/195
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com

Scott Beebe:

Website: Business on Purpose

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Extra Credit Listening: MoreCheeseLessWhiskers.com