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The B2B Marketing Gap Podcast
B2B Jade
47 episodes
2 days ago
Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.
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Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.
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Marketing
Business
Episodes (20/47)
The B2B Marketing Gap Podcast
52. How To Write a SIMPLE B2B Marketing Strategy [Ignite 2025]

I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach.Watch to get clarity on what to throw away and what to hold on to and how to write a simple b2b marketing strategy.


#b2bmarketingstrategy #b2bmarketing #b2bmarketingplan

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1 month ago
30 minutes

The B2B Marketing Gap Podcast
51. What's The Best B2B Marketing Strategy For 2025?

What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 https://b2bjade.com/breakthrough-academy With so much noise out there - AI trends, shiny new tools, and tactics popping up daily - it’s no wonder marketers feel overwhelmed.But here’s the thing: It’s not about chasing every new trend.In this episode, I’m breaking down:👉 How to step back and think strategically, instead of jumping straight into tactics👉 Why the fundamentals matter more than the latest trends👉 My foundational strategies that every B2B marketer should focus on first👉 Practical advice on where to start - and what to avoidIf you’re feeling pulled in too many directions, this episode will help you cut through the noise and focus on what actually works.And remember - no one can tell you the “best” strategy without knowing your business, but I’ll show you how to find the answer yourself.🎓 Want more guidance on building a strategic marketing plan?Check out B2B Breakthrough Academy - my programme designed to help marketers move from being reactive to strategic.👉 Learn more https://b2bjade.com/breakthrough-academy 💬 Let me know in the comments: What’s your biggest challenge when it comes to building a marketing strategy?

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4 months ago
17 minutes 8 seconds

The B2B Marketing Gap Podcast
50. What Suits Taught Me About Dealing With Leadership as a B2B Marketer

The most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I’m sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits.Because what I’ve learned is this:It’s not always about you.Most of the behaviour that frustrates us from the top comes from their own story - not yours.Inside my course, B2B Breakthrough Academy, we go deep on this - not just the strategy building side, but the mindset shifts that help you show up with clarity, confidence and get heard by leadership.🎓 Check out B2B Breakthrough Academy:👉 https://b2bjade.com/breakthrough-academy

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5 months ago
15 minutes 32 seconds

The B2B Marketing Gap Podcast
49. How To Become A Strategic Marketer | Chloe's Story

In this special episode, I’m sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and able to write a b2b marketing strategy.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieWe talk about: - What her role looked like before joining the course- The biggest mindset shifts she made- How she used the frameworks and templates to completely change how she shows up at work- What surprised her the most about the process- What advice she’d give to any marketers feeling stuck or not taken seriouslyThis isn’t just a course testimonial - it’s a real, behind-the-scenes look at what happens when you finally stop firefighting and start marketing strategically.🎓 Want to speed up the journey?

Check out B2B Breakthrough Academy - my marketing strategy course specifically built for b2b marketers looking to get more strategic. All the details are here 👉 https://b2bjade.com/breakthrough-academy #b2bmarketing #b2bmarketingstrategy #businessmarketing #b2bmarketingplan

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5 months ago
45 minutes 40 seconds

The B2B Marketing Gap Podcast
48. What I’d Do FIRST If I Started Again as a B2B Marketer

If you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need!Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieIf I had to start over as a B2B marketing manager, this is exactly what I’d focus on:- How to build internal relationships fast- How to get the insights you need for strategy- How to earn respect and avoid becoming a tactical to-do listI’m breaking down the early mistakes I made, what I’d do differently, and how to take control of your role from Day 1. Whether you're stepping into your first B2B role or just want a strategic reset - this one’s for you.🎓 Want to speed up the journey?Check out B2B Breakthrough Academy - my marketing strategy course specifically built for Marketing Managers looking to level up strategically. All the details are here 👉 https://b2bjade.com/breakthrough-academy Download my freebie 6 steps marketing strategy guide and video training: https://b2bjade.com/resources#6-steps-freebie #b2bmarketing #b2bmarketingstrategy #businessmarketing #b2bmarketingplan

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5 months ago
17 minutes 45 seconds

The B2B Marketing Gap Podcast
47. Marketing Manager vs Marketing Director: How to Make the Leap in B2B Marketing

If you're a Marketing Manager who's been stuck on the hamster wheel of tasks, drowning in operational work, and wondering how you'll ever progress - this episode is for you.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academyGet my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieThe jump from Marketing Manager to Marketing Director isn't just about seniority or managing more people. It's about shifting your mindset and understanding how to move from tactical execution to strategic leadership. In this video, I'm going to unpack exactly how to:Think and act strategically—even when your role feels purely operational.Demonstrate your strategic thinking to leaders and win their respect.Identify the gaps between your current marketing role and the strategic skills required for senior leadership.Show leadership you're ready for more, without burning out or getting stuck.I'll also share my own experience of navigating this tricky leap, plus practical steps you can take right now to start positioning yourself as a strategic marketing leader.🎓 Want to speed up the journey?Check out B2B Breakthrough Academy - my marketing strategy course specifically built for Marketing Managers looking to level up strategically. All the details are here 👉 https://b2bjade.com/breakthrough-academy

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6 months ago
17 minutes 22 seconds

The B2B Marketing Gap Podcast
46. Why Your B2B Marketing Plan Isn't Working (and How to Fix It)

Building a marketing plan can feel overwhelming, especially when you're doing everything you were asked but still not seeing results. If you're a B2B marketing manager feeling stuck, frustrated, or misunderstood—this episode is for you.I'm sharing practical advice from nearly two decades of B2B marketing experience, including:• The real reason your B2B marketing efforts aren't landing.• How to clearly demonstrate marketing's value to your leadership and sales teams.• Simple changes you can make today to get better results from your strategy.► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING: https://b2bjade.com/resources#6-steps-freebie► JOIN B2B BREAKTHROUGH ACADEMY (Next cohort starting April 7th!): https://b2bjade.thrivecart.com/bba-independent/


► VISIT MY WEBSITE: www.b2bjade.com ► Connect with me:» TIKTOK: https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/» LINKEDIN: https://www.linkedin.com/in/b2bjade/📌 Subscribe to my channel for practical B2B marketing insights that simplify strategy and deliver results.#b2bmarketing #b2bmarketingstrategy #b2bmarketingplan

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6 months ago
11 minutes 24 seconds

The B2B Marketing Gap Podcast
45. How to Push Back on Unrealistic Marketing Demands in B2B (Without Sounding Negative)

What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself?You don’t want to seem negative. You don’t want to look like you can’t do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and no real impact.This is something SO many B2B marketers struggle with - especially when leadership doesn’t fully understand what’s involved in executing a proper marketing strategy.In this episode, I’ll break down:✅ Why this happens (and why it’s not your fault)✅ What you should be doing instead to shift the focus from tasks to real business impact✅ How to push back without sounding negative (and actually get leaders on board)✅ My go-to approach for setting up your strategy with leadership buy-inIf you’re stuck in the cycle of endless marketing requests with no clear strategy, this one’s for you.👉 Need help getting strategic? Download my 6-Step B2B Marketing Strategy Guide for free: https://b2bjade.com/resources#6-steps-freebieDownload my Marketing Review template: https://b2bjade.myflodesk.com/marketingreview📌 And if you're ready to go all in, join B2B Breakthrough Academy – my step-by-step marketing strategy course: https://b2bjade.com/breakthrough-academy🔔 Don't forget to like, subscribe, and hit the bell for more B2B marketing insights every week!#b2bmarketing #b2bmarketingstrategy #marketingstrategies

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7 months ago
16 minutes 18 seconds

The B2B Marketing Gap Podcast
44. How I Earned Respect as a Marketing Manager

If you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:► 📘 MARKETING REVIEW TEMPLATE FREEBIE: ⁠https://b2bjade.myflodesk.com/marketingreview► 🎙️ PODCAST EPISODE: DO WE NEED MARKETING TO GET SALES?⁠https://open.spotify.com/episode/0MOQ9Px32ICD2koyukL71X?si=xpT6_f3rQTePqC1QlUb3Lg► ENROLL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-independent/► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/@B2BJade » PODCAST:⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: ⁠https://www.tiktok.com/@b2bjade » INSTAGRAM:https://www.instagram.com/b2bjade/ » LINKEDIN: ⁠https://www.linkedin.com/in/b2bjade/When leadership doesn’t understand marketing’s role in growth, you’re left fighting for budget, clarity, and direction - while being asked at the end of the quarter: “Where are the leads?”🔎 In this video, I break down:✅ The biggest mistakes that keep B2B marketers stuck in ‘task mode’✅ Why leadership doesn’t see marketing as a growth driver✅ How to shift leadership’s mindset and create a strategic B2B marketing planIf you're a B2B marketing manager  tired of being overlooked, this video is for you. Drop a comment with your experience - have you struggled to get buy-in for B2B marketing strategy?🔔 Subscribe for more B2B marketing strategy advice, marketing plan tips, and leadership insights.#b2bmarketing #b2bmarketingstrategy #marketingmanager

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7 months ago
12 minutes 59 seconds

The B2B Marketing Gap Podcast
43. How To Get Your Marketing Spark Back ✨ | Day In My Life [VLOG]

If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned into a never-ending cycle of tasks, requests, and fighting for budget. The creative spark that made you love marketing? It gets buried under sales demands, leadership pressure, and rigid corporate structures.But here’s the thing - you don’t have to settle and you really can fall back in love with marketing.► GRAB YOUR EARLY BIRD SEAT FOR MY "AI IN MARKETING" CRASH COURSE : ⁠https://b2b-breakthrough.circle.so/ch...► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠► ENROL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-in... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade » PODCAST: ⁠https://open.spotify.com/show/1ocoevu... » TIKTOK: ⁠  / b2bjade   » INSTAGRAM:  / b2bjade   » LINKEDIN: ⁠  / b2bjade   Marketing Review template freebie »https://b2bjade.myflodesk.com/marketi... __________ABOUT B2B JADEI've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: ⁠https://b2bjade.com/about ⁠In this video, I’ll take you through:✅ Why so many b2b marketers lose their spark (and how to recognise the signs)✅ How I reignited my passion by reconnecting with my authentic self✅ The practical steps you can take today to bring energy back into your roleIf you’re feeling uninspired, overworked, or just disconnected from the strategic marketer you want to be, this is for you.📩 Drop a comment - what’s one thing that used to excite you about marketing that you want to reconnect with?🔔 Subscribe for more B2B marketing strategy tips, career advice, and real talk about the challenges we all face.#b2bmarketingstrategy#b2bmarketing#marketingcareers

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7 months ago
30 minutes 2 seconds

The B2B Marketing Gap Podcast
42. How To Create a B2B Marketing Strategy in 2025

Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult. This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things.


► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠


► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy


► 🤝 JOIN OUR COMMUNITY:

» YOUTUBE: ⁠https://www.youtube.com/ @B2BJade 

» PODCAST: ⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA

» TIKTOK: ⁠ https://www.tiktok.com/@b2bjade


» INSTAGRAM: https://www.instagram.com/b2bjade/


» LINKEDIN: ⁠ https://www.linkedin.com/in/b2bjade/


Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview

__________

ABOUT B2B JADE

I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you.


HERE'S MY STORY: ⁠https://b2bjade.com/about ⁠

I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.

What You’ll Learn in This Video:

- My proven framework to structure your B2B marketing strategy - The key marketing activities that actually drive results - How to align marketing with sales and leadership expectations - Where to focus your efforts for lead generation and business growth - A step-by-step approach to creating a strategy for small teams

Who This is For:

- B2B marketing managers who need a clear, actionable strategy - Small business marketers looking for a structured marketing plan - Anyone responsible for B2B lead generation and business growth

A strong B2B marketing strategy is essential in 2025. This video will help you move beyond ad-hoc tactics and build a plan that delivers real results. 📌 Subscribe to my channel for more practical B2B marketing insights and strategy tips. #b2bmarketingstrategy #b2bmarketing #b2marketingplan

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8 months ago
13 minutes 23 seconds

The B2B Marketing Gap Podcast
41. Why I'm Ignoring B2B Marketing Trends in 2025 [day in my life vlog]

Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually happen or was it all just wishful thinking? Spend the day with me while I share my thoughts on what will and won't change for b2b marketing managers in 2025 and what you can do you to make change when leaders won't! ► Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/bba-independent/ ► Early bird £47 for my AI Marketing Simplified crash course » https://b2b-breakthrough.circle.so/checkout/ai-marketing-simplified-crash-course-for-b2b-marketers?event_id=17760100 ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

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8 months ago
22 minutes 42 seconds

The B2B Marketing Gap Podcast
40. How To Get Leaders to LOVE Your B2B Marketing Strategy [BBA Series Part 6]

So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem. In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjadetv » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=43167580e4344e2a » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

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9 months ago
26 minutes 27 seconds

The B2B Marketing Gap Podcast
39. How To Measure Your Marketing [BBA Series Part 5]

Usually B2B marketing managers build reports that make their work look really good, the trouble with this is that often the business isn't getting a clear picture of what's really happening. I get real in this video, sharing vulnerably how bad I've been at reporting in the past - how I overcame it and what's most important to measure in your b2b marketing reporting. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjadetv » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

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9 months ago
16 minutes 33 seconds

The B2B Marketing Gap Podcast
38. Choosing The Best B2B Marketing Tactics [BBA Series Part 4]

So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy. I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy!


Join the January intake waitlist for my course > https://b2bjade.myflodesk.com/january2025⁠


RSVP for the Open House event [Dec 3rd] > https://lu.ma/6y7lh8ms ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

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10 months ago
34 minutes 14 seconds

The B2B Marketing Gap Podcast
37. Selecting Your B2B Marketing Strategies [BBA Series Part 3]

Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan. I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing some examples from my marketing strategy course - B2B Breakthrough Academy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

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10 months ago
25 minutes 27 seconds

The B2B Marketing Gap Podcast
36. How To Set B2B Marketing Objectives & Budget [BBA Series Part 2]

Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple.


I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your marketing budget.


You can get your hands on the exact template BBA students are using here for module 1 to get started ► https://b2bjade.myflodesk.com/marketingreview


► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie


► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy


► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade


» PODCAST: https://podcasters.spotify.com/pod/sh...


» TIKTOK: / b2bjade » INSTAGRAM: / b2bjade


» LINKEDIN: / b2bjade __________


ABOUT B2B JADE


I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action.


HERE'S MY STORY: https://b2bjade.com/about

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11 months ago
23 minutes 59 seconds

The B2B Marketing Gap Podcast
35. How To Write a Simple Marketing Review [BBA Series Part 1]

Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketing strategy course - B2B Breakthrough Academy. You can get your hands on the exact template BBA students are using here ► https://b2bjade.myflodesk.com/marketingreview ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://podcasters.spotify.com/pod/sh... » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

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11 months ago
32 minutes 7 seconds

The B2B Marketing Gap Podcast
34. Clwb Marketing Event: My Big Mistakes in Marketing

I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

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1 year ago
33 minutes 34 seconds

The B2B Marketing Gap Podcast
33. You Are Not Crap at Marketing

Imposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

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1 year ago
24 minutes 44 seconds

The B2B Marketing Gap Podcast
Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.