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The B2B Marketing Gap Podcast
B2B Jade
52 episodes
1 week ago
Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.
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Marketing
Business
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All content for The B2B Marketing Gap Podcast is the property of B2B Jade and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.
Show more...
Marketing
Business
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45. How to Push Back on Unrealistic Marketing Demands in B2B (Without Sounding Negative)
The B2B Marketing Gap Podcast
16 minutes 18 seconds
8 months ago
45. How to Push Back on Unrealistic Marketing Demands in B2B (Without Sounding Negative)

What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself?You don’t want to seem negative. You don’t want to look like you can’t do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and no real impact.This is something SO many B2B marketers struggle with - especially when leadership doesn’t fully understand what’s involved in executing a proper marketing strategy.In this episode, I’ll break down:✅ Why this happens (and why it’s not your fault)✅ What you should be doing instead to shift the focus from tasks to real business impact✅ How to push back without sounding negative (and actually get leaders on board)✅ My go-to approach for setting up your strategy with leadership buy-inIf you’re stuck in the cycle of endless marketing requests with no clear strategy, this one’s for you.👉 Need help getting strategic? Download my 6-Step B2B Marketing Strategy Guide for free: https://b2bjade.com/resources#6-steps-freebieDownload my Marketing Review template: https://b2bjade.myflodesk.com/marketingreview📌 And if you're ready to go all in, join B2B Breakthrough Academy – my step-by-step marketing strategy course: https://b2bjade.com/breakthrough-academy🔔 Don't forget to like, subscribe, and hit the bell for more B2B marketing insights every week!#b2bmarketing #b2bmarketingstrategy #marketingstrategies

The B2B Marketing Gap Podcast
Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.