47. Marketing Manager vs Marketing Director: How to Make the Leap in B2B Marketing

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The B2B Marketing Gap Podcast

B2B Jade

52 episodes

3 days ago

Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.

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Marketing

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47. Marketing Manager vs Marketing Director: How to Make the Leap in B2B Marketing

The B2B Marketing Gap Podcast

17 minutes 22 seconds

7 months ago

47. Marketing Manager vs Marketing Director: How to Make the Leap in B2B Marketing

If you're a Marketing Manager who's been stuck on the hamster wheel of tasks, drowning in operational work, and wondering how you'll ever progress - this episode is for you.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academyGet my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieThe jump from Marketing Manager to Marketing Director isn't just about seniority or managing more people. It's about shifting your mindset and understanding how to move from tactical execution to strategic leadership. In this video, I'm going to unpack exactly how to:Think and act strategically—even when your role feels purely operational.Demonstrate your strategic thinking to leaders and win their respect.Identify the gaps between your current marketing role and the strategic skills required for senior leadership.Show leadership you're ready for more, without burning out or getting stuck.I'll also share my own experience of navigating this tricky leap, plus practical steps you can take right now to start positioning yourself as a strategic marketing leader.🎓 Want to speed up the journey?Check out B2B Breakthrough Academy - my marketing strategy course specifically built for Marketing Managers looking to level up strategically. All the details are here 👉 https://b2bjade.com/breakthrough-academy