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The B2B Growth Engine
Mike Parsons Apollo Advisors
4 episodes
6 days ago
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
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Marketing
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All content for The B2B Growth Engine is the property of Mike Parsons Apollo Advisors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
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Marketing
Business
Episodes (4/4)
The B2B Growth Engine
TAM, SAM & SOM Analysis in 5 Minutes (Not 5 Days) - Addressable Market Metrics GPT

In this 5-minute walkthrough, Mike Parsons shows how Addressable Market Metrics GPT helps B2B founders and marketers calculate their TAM, SAM, and SOM in minutes — not days.


Using a real-world example from Campfire.ai, Mike demonstrates how this free GPT automates the entire market sizing process with reliable data sources, smart assumptions, and clear reporting. No spreadsheets, no guesswork — just a fast, confident snapshot of your true market opportunity.


If you’re planning your next pitch, go-to-market strategy, or growth campaign, this tool gives you the data you need to aim in the right direction — and avoid being part of the 42% of startups that fail from “no market need.”


Try it free: https://chatgpt.com/g/g-5gXJdAf0U-addressable-market-metrics

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6 days ago
4 minutes 52 seconds

The B2B Growth Engine
Boost Your Human Connection in the First Sales Meeting - Executive Personality Analyzer

In this episode, Mike Parsons unveils how the Executive Personality Analyzer by Apollo Advisors helps B2B founders, advisors, and sales pros build deeper connections — starting from the very first meeting.

This Custom GPT takes a LinkedIn profile PDF and transforms it into a fact-based executive psychology brief, revealing your prospect’s leadership style, motivators, and communication patterns — all sourced directly from their career data.

In the walkthrough, Mike profiles Richard Branson and Satya Nadella, showing how quickly you can uncover the human side behind the title. Perfect for anyone in sales enablement, advisory, or enterprise growth, this GPT helps you connect faster, personalize your pitch, and walk into meetings with confidence.

Try it free: https://chatgpt.com/g/g-68d39cc56e8481919a25bc63a111e8df-executive-personality-analyzer

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1 week ago
4 minutes 44 seconds

The B2B Growth Engine
Instant B2B Marketing Funnel Audit with AI — Scan Your Growth in 5 Minutes

Hey, it’s Mike from Apollo Advisors, and in this video, I’ll show you how to use Scan: B2B Marketing Funnel GPT — a free AI tool that helps you analyze and audit any B2B marketing funnel in just five minutes.Whether you’re a founder, CMO, or marketing strategist, this GPT gives you a complete, data-driven view of how a company performs across the Educate, Attract, Convert, and Hook stages of the funnel — plus a custom 90-day improvement plan.⸻🔍 What You’ll See0:00 – Introduction to the Funnel Scanner GPT0:19 – Example report for Relevance AI0:44 – Why most B2B funnels underperform1:18 – Full walkthrough of the AI-generated report2:08 – Scorecard breakdown (Educate, Attract, Convert, Hook)3:13 – Live demo: scanning Conray Tech4:10 – How to use insights for growth and retention⸻💡 What It Delivers • Instant full-funnel audit for any B2B company • Funnel performance scores and benchmarks (Educate–Attract–Convert–Hook) • AI-sourced citations from company sites and news • Recommendations for the next 90 days • Practical insights to improve lead generation, conversion, and retention🚀 Try It Now👉 Use the GPT: https://chatgpt.com/g/g-67e74c472940819194770f01f8880558-b2b-marketing-funnel-scanner🌐 Learn more: https://apolloadvisor.com📺 Subscribe for more free AI tools: @apolloskills⸻🏗️ About This ToolThe B2B Marketing Funnel Scanner GPT is part of a new generation of AI tools designed to help business leaders audit, benchmark, and improve their growth engines — without waiting weeks for consultants. It’s fast, free, and built for the modern B2B ecosystem.

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2 weeks ago
4 minutes 44 seconds

The B2B Growth Engine
Save 5 Hours of Prospecting with This Free AI Company Research GPT

Hey, I’m Mike from Apollo Advisors, and in this video, I’m going to show you how to save five hours of prospecting time using my free Company Snapshot GPT — an AI-powered prospect analysis and competitor research tool.Free GPT: https://chatgpt.com/g/g-ycR9JrPZv-company-snapshotIf you’re in sales, business development, or marketing, this custom GPT will instantly research any company and produce a 5-hour quality report in just 5 minutes — complete with:✅ Company overview and structure✅ Leadership and ownership details✅ Products and positioning✅ Market and competitors✅ SWOT and go-to-market insights✅ Opportunities, risks, and selling recommendationsNo more wasting time jumping between LinkedIn, Crunchbase, and Google — the GPT pulls and cites everything automatically, using the latest data.🧠 What You’ll Learn0:00 – What the Company Snapshot GPT does0:48 – Why traditional prospect research wastes time1:24 – Full AI report demo using Heidi Health3:25 – Live example with GXE4:22 – How to generate your own 5-minute company report💼 Perfect ForSDRs & BDRs researching new prospectsFounders preparing for partnership callsMarketing and strategy teams doing competitive analysisAnyone building smarter outreach lists🏗️ Built byApollo Advisors — B2B Growth ArchitectsHelping founders and GTM leaders turn their products into predictable growth engines.🔖 Hashtags#AItools #B2BMarketing #SalesGPT #Prospecting #AIAutomation #ApolloAdvisors #CompanySnapshot #ChatGPT #BusinessDevelopment #growthmarketing

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2 weeks ago
4 minutes 45 seconds

The B2B Growth Engine
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.