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The B2B Growth Engine
Mike Parsons Apollo Advisors
4 episodes
6 days ago
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
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Marketing
Business
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All content for The B2B Growth Engine is the property of Mike Parsons Apollo Advisors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
Show more...
Marketing
Business
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TAM, SAM & SOM Analysis in 5 Minutes (Not 5 Days) - Addressable Market Metrics GPT
The B2B Growth Engine
4 minutes 52 seconds
6 days ago
TAM, SAM & SOM Analysis in 5 Minutes (Not 5 Days) - Addressable Market Metrics GPT

In this 5-minute walkthrough, Mike Parsons shows how Addressable Market Metrics GPT helps B2B founders and marketers calculate their TAM, SAM, and SOM in minutes — not days.


Using a real-world example from Campfire.ai, Mike demonstrates how this free GPT automates the entire market sizing process with reliable data sources, smart assumptions, and clear reporting. No spreadsheets, no guesswork — just a fast, confident snapshot of your true market opportunity.


If you’re planning your next pitch, go-to-market strategy, or growth campaign, this tool gives you the data you need to aim in the right direction — and avoid being part of the 42% of startups that fail from “no market need.”


Try it free: https://chatgpt.com/g/g-5gXJdAf0U-addressable-market-metrics

The B2B Growth Engine
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.