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The B2B Growth Engine
Mike Parsons Apollo Advisors
4 episodes
6 days ago
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
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Marketing
Business
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All content for The B2B Growth Engine is the property of Mike Parsons Apollo Advisors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
Show more...
Marketing
Business
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Boost Your Human Connection in the First Sales Meeting - Executive Personality Analyzer
The B2B Growth Engine
4 minutes 44 seconds
1 week ago
Boost Your Human Connection in the First Sales Meeting - Executive Personality Analyzer

In this episode, Mike Parsons unveils how the Executive Personality Analyzer by Apollo Advisors helps B2B founders, advisors, and sales pros build deeper connections — starting from the very first meeting.

This Custom GPT takes a LinkedIn profile PDF and transforms it into a fact-based executive psychology brief, revealing your prospect’s leadership style, motivators, and communication patterns — all sourced directly from their career data.

In the walkthrough, Mike profiles Richard Branson and Satya Nadella, showing how quickly you can uncover the human side behind the title. Perfect for anyone in sales enablement, advisory, or enterprise growth, this GPT helps you connect faster, personalize your pitch, and walk into meetings with confidence.

Try it free: https://chatgpt.com/g/g-68d39cc56e8481919a25bc63a111e8df-executive-personality-analyzer

The B2B Growth Engine
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.