This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a warehouse). Also… I’m the new UGC coach at Hive Hub Collective (!!). If you’ve been waiting for a sign to go all-in, hi, it’s this episode.
What we cover:
⚡ Prep like… yesterday: why brands are booking now and how to swoop in fast
📩 Pitch with BF energy: position yourself as their “partner in chaos” and speak ROI
🎬 Variations or bust: extra hooks & alternate CTAs that actually move the needle
💡 Bold > safe: scroll-stopping lighting, humor, and playful visuals that click
📊 Boundaries + batching: Notion/Trello systems, weekly caps, and rush fees
💸 Quote smart: price for messy setups (furniture/food = time = money)
🤝 Nurture the bag: turn BF wins into year-round retainers
🧘♀️ Mindset: it’s a sprint, not your personality—this too shall pass
Jingle: La La Love - Vocalista
Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins.
We’ll chat:
🥜 Partnering with the wrong agencies (and working for peanuts)
🙅♀️ Why working for free was my worst move
📱 How ignoring my personal brand nearly cost me everything
Plus, I share a little pinch-me moment about becoming a UGC coach inside The Hive Hub Collective—because community really does change everything.
So if you’re stuck in the messy middle of your creator journey, pour yourself a coffee, pop in those AirPods, and let’s talk about it. 💌
Jingle: La La Love - Vocalista
Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘♀️
⭐ Why reach/views don’t impress brands—and which metrics actually do 💸
⭐ The smarter way to land gigs than sliding into brand DMs 📧
⭐ How to stop stressing about posting daily ⏰ (spoiler: you don’t need to)
👉 You’re over vanity metrics 🙄
👉 You’ve been DMing brands with zero replies 🦗
👉 You want bigger UGC deals without burning out 🔥
Jingle: La La Love - Vocalista
What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands.
We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling mum life.
Think of this as your behind-the-scenes pass into how a UGC veteran built longevity in the industry, navigates brand relationships, and keeps things authentic in a world of scripted briefs.
✨ This episode is for you if…
👉 Loved this convo? Go give Phoebe a follow on Instagram: @ugc_by_phoebe_alexander
✨ And if you want more UGC chats, tips, and real-talk moments, make sure you’re following me over on IG too: @that.ugc.mum
Jingle: La La Love - Vocalista
In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the early stages, why quitting too soon robs you of future opportunities, and the mindset shifts that change everything.
Fresh off a three-week family holiday in Indonesia, she dives into how she managed client work while away, the systems she put in place to make it possible, and her long-term dream of running her UGC business while sailing around the world.
The heart of this episode is her breakdown of the 7 habits of highly effective UGC creators—from treating your work like a business, nurturing client relationships, and leading with numbers, to sharpening your skills, staying in your creative lane, pitching bold ideas, and finding your UGC besties.
This is a mix of hard truths, practical strategies, and encouragement for creators at every stage—whether you’re in year one chaos or building your empire in year three and beyond.
Jingle: La La Love - Vocalista
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In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is this even worth it?” moments of building a UGC career.
We talk about pivoting niches without losing your identity, the sting of being ghosted by that dream brand, and why the content that isn’t perfect often converts best. Liz shares how community saved her sanity, why she finally hit her “f*ck it” stage, and the power of pitching like you actually mean it.
If you’ve ever doubted yourself, questioned your rates, or wondered if that bed sheet backdrop is “professional enough” — this one will feel like a hug and a hype speech rolled into one.
Follow her on IG here → @life__withliz
✨ This is for you if…
Jingle: La La Love - Vocalista
Join the Secret priority list!
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Buckle up, beautiful—this week’s guest is proof that you don’t need a five-step plan or a five-year vision to make your UGC dreams happen. You just need guts, Wi-Fi, and maybe a camper van.
Meet Christina—a mama of four, a self-taught editor, and a UGC powerhouse who scored a £740 brand deal 12 days into her journey. From misspelling “UGC” on TikTok (yes, really) to hiring a VA just nine months in, her story is a masterclass in starting before you’re ready… and doing it your way.
In this ep, we talk about:
This isn’t just a convo—it’s a permission slip to start scrappy, show up real, and scale sustainably.
Follow Cristina:
Jingle: La La Love - Vocalista
Ever feel like you're making it up as you go? Welcome to the club, babe—every successful UGC creator has been there. But the ones who rise fast? They fake it strategically.
In this unfiltered episode, I’m walking you through exactly how to show up like a confident pro before you’ve landed your first paid gig. From setting up your business backend like a boss to speaking like a strategist on brand calls (yes—even when you’re sweating bullets), this is the real-deal roadmap to building trust, credibility, and momentum fast.
If you’ve ever asked yourself “Am I even allowed to do this?”—this episode is your permission slip.
🎧 Tune In If:
– You’re just getting started in UGC but want to look polished, not panicked
– You’re building your first portfolio and wondering if brands will take you seriously
– You’re ready to stop winging it and start owning it
💌 Links & Resources:
Get on the secret priority list for my upcoming UGC Immersion!
DM me on Instagram and tell me what resonated most from today’s ep!
🔥 Quote to Remember:
"You don’t need to wait for clients to feel legit. You just need to start showing up like you already are."
Jingle: La La Love - Vocalista
We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys.
We get into:
💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!)
🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen)
💬 The difference between influencer and creator—and why it matters
💥 Lessons in pricing, usage rights, and being ghosted (we’ve all been there)
📍 Why Chelsea’s moving toward travel content (cocktail + island = the dream)
🌊 Real talk about burnout, boundaries, and running a business that actually aligns
🎥 What kind of content is actually performing for her clients
💻 Editing on her phone, filming with toddlers, and the things that feel “chorey” in her process
👩💻 Plus: media kits vs portfolios, asking brands for ad performance stats, and how to make retainer deals work
If you’re a multi-passionate, creative mum trying to carve out a sustainable, joy-fuelled business—you’ll feel so seen in this convo. Chelsea is your down-to-earth reminder that messy, imperfect, from-the-heart content is the vibe.
👀 Follow Chelsea:
IG: @chelseanderson (Chelsea Anderson with one “A”—you’ll get it when you listen)
💌 Love the pod?
This show is DIY, bootstrapped, and fuelled by caffeine and DMs from beautiful listeners like you. If you’re vibing with That UGC Mum:
👉 Share it with a fellow mumpreneur
👉 Leave a cheeky review
👉 Hit subscribe so you never miss an episode
Big love, always.
Jingle: La La Love - Vocalista
We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this episode.
Xanthe dishes on each archetype with love, laughs, and low-key wisdom. Plus, she shares where she’s at in her own UGC journey—spoiler alert: there’s a VA hire on the horizon and a glow-up in motion. Expect vibes, relatability, and a whole lot of “omg that’s me!” moments.
So, which UGC Mum are you?
Jingle: La La Love - Vocalista
In this juicy mentoring episode, I sit down with Charli—a UGC creator who’s already crushing it but is ready to work smarter, not harder. She's done the one-off grind, the content hustle, and now she’s here to scale with big bundle deals, dreamy retainers, and a workweek that fits around her gorgeous boy, Theo.
We chat:
Oh—and did I mention? Less than a week after this call, Charlie locked in a major retainer client. Yep. This stuff works.
Whether you're ready to go from sporadic gigs to consistent cash flow—or just want a behind-the-scenes look at how another UGC mum is making moves—this one’s for you.
Find Charli on Instagram @ugc.withcharli
Jingle: La La Love - Vocalista
In this powerful episode, I take you behind the scenes of a mentoring call with Jasmine—a radiant, relatable mum standing at the very beginning of her UGC journey. Together, we unpack the raw fears that keep so many women stuck: fear of rejection, perfectionism, time scarcity, and the lingering question, “Am I even cut out for this?” Spoiler: You are.
We walk through Jasmine’s dreams, doubts, and finally into her first steps toward building a soul-led UGC business. Whether you're on the sidelines or in the thick of things, this episode will hold up a mirror to your own journey—and show you what’s possible when you start before you're ready.
Inside this episode:
This is your permission slip to begin. Messy, brave, and beautifully you.
🎧 Listen if you’re:
💌 Loved the episode? Subscribe, rate, or share with your UGC besties. It means the world.
In this deeply honest solo episode, I’m sharing the unfiltered list of things I no longer do as a UGC creator—and the powerful shifts I made that changed everything.
This isn’t about judgment or doing it “right.” It’s about creating a business rooted in integrity, resonance, and real alignment with the life I want to live. From saying no to unpaid work to ditching the content hamster wheel, I walk you through the boundaries I’ve built to protect my energy, honour my worth, and raise my revenue—without burning out.
Whether you’re new to UGC or knee-deep in brand deals, this episode is your permission slip to opt out of the noise and anchor into your own rhythm.
We’ll cover:
✨ Why I’ve never done UGC for free—and how I negotiate with grace
✨ The gigs I say no to (even if they pay)
✨ Why one-off videos are rarely worth it
✨ What makes me walk away from agencies (and never look back)
✨ Why discounting my rates is a hard no
✨ Ditching the trends in favour of intuition
✨ Letting go of comparison, hustle, and scrolling
✨ Building a business that supports your life—not swallows it
Closing reminder:
Every “no” makes room for a deeper, more aligned “yes.” You’re allowed to create from overflow, not obligation.
✨ If you loved this episode:
Share it with your UGC group chat, tag me in your stories with your biggest takeaway, or leave a review—it helps more mothers step into the sovereign, soul-led business they deserve.
Your journey, your rules. Let’s build it beautifully.
This week we sit down with the effervescent Anna from A+ Socials—UGC creator, coach, and former teacher turned full-time content powerhouse. Together, we unravel the real, raw journey of balancing business with babies, navigating burnout, and claiming confidence as a content creator.
Anna shares how motherhood reshaped her ambition, how structure became her secret weapon, and why being "older" is actually her UGC superpower. This episode is a goldmine for mums in UGC at any stage—expect tactical advice, myth-busting real talk, and poetic permission to build big without burning out... And a few laughs :)
Connect with Anna:
Resources Mentioned:
If this episode sparked something in you, share it with your UGC sisters and hit subscribe so you never miss a Monday drop. Let’s build empires and raise babies—on our terms.
Feeling like every other UGC creator has cracked the success code while you're stuck spinning your wheels?
I'm serving up the real secret sauce: self-belief. Not the fluffy kind—but the fierce, embodied kind that you can cultivate right now.
You’ll walk away with 10 potent mindset shifts to help you get out of your own way and step fully into your next-level UGC Creator
🧠 Mic Drop Moment:
"You’re not owed anything—but you’re worthy of everything. Self-belief is your birthright, not a bonus."
Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum
Links:
Music: Vocalista - La La Love
Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum
Links:
Music: Vocalista - La La Love
Today we’re also going deep into the woo – something we’ve never touched on before in this podcast. I sat down with Rachael Weaver, a Human Design and Messaging Coach, to explore how understanding your Human Design chart can help you run your UGC business in a way that feels aligned, energizing, and wildly effective. We’re talking:
✨ Less burnout
✨ More flow
✨ And yes, more money
Even if you’ve never heard of Human Design before (I was a total noob too!), this episode will leave you curious, inspired, and maybe even ready to experiment with how you show up in your biz.
🌀 Want to follow along with your own Human Design chart?
Grab it free before you listen at myhumandesign.com – you’ll just need your birth date, time, and location.
Find Rachael:
Instagram: @iamrachaelweaver
Website: weaverco.us
Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum
Links:
Music: Vocalista - La La Love