We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys.
We get into:
💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!)
🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen)
💬 The difference between influencer and creator—and why it matters
💥 Lessons in pricing, usage rights, and being ghosted (we’ve all been there)
📍 Why Chelsea’s moving toward travel content (cocktail + island = the dream)
🌊 Real talk about burnout, boundaries, and running a business that actually aligns
🎥 What kind of content is actually performing for her clients
💻 Editing on her phone, filming with toddlers, and the things that feel “chorey” in her process
👩💻 Plus: media kits vs portfolios, asking brands for ad performance stats, and how to make retainer deals work
If you’re a multi-passionate, creative mum trying to carve out a sustainable, joy-fuelled business—you’ll feel so seen in this convo. Chelsea is your down-to-earth reminder that messy, imperfect, from-the-heart content is the vibe.
👀 Follow Chelsea:
IG: @chelseanderson (Chelsea Anderson with one “A”—you’ll get it when you listen)
💌 Love the pod?
This show is DIY, bootstrapped, and fuelled by caffeine and DMs from beautiful listeners like you. If you’re vibing with That UGC Mum:
👉 Share it with a fellow mumpreneur
👉 Leave a cheeky review
👉 Hit subscribe so you never miss an episode
Big love, always.
Jingle: La La Love - Vocalista