What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands.

We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling mum life.

Think of this as your behind-the-scenes pass into how a UGC veteran built longevity in the industry, navigates brand relationships, and keeps things authentic in a world of scripted briefs.

✨ This episode is for you if…

• You’re curious about what it actually takes to build a full-time UGC business
• You’re a new creator who’s tired of hearing “just pitch more” without real advice
• You’ve wondered how to balance UGC, personal brand, and family life without burning out
• You want to know what brands really value (hint: it’s not just follower count)
• You’re ready to hear the biggest myths + truths about UGC from someone who’s been in it for years

👉 Loved this convo? Go give Phoebe a follow on Instagram: @ugc_by_phoebe_alexander

✨ And if you want more UGC chats, tips, and real-talk moments, make sure you’re following me over on IG too: @that.ugc.mum

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