Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.
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Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.
Discover how ‘boring AI’ is driving big wins in SaaS and professional services. Learn how to boost productivity, close the AI trust gap, and build strategies that deliver real ROI.
AI is reshaping more than products, it’s redefining how tech companies go to market. In this episode, ScienceLogic’s Wendy Wooley shares how aligning around value—not just features—is the new competitive edge.
Thomas Lah talks with Kelly Morgan, Chief Customer Officer at Docusign, about how the company successfully transitioned to a 100% usage-based pricing model by reshaping customer success, merging renewal and adoption roles, and focusing on value delivery in a data-driven, AI-powered world.
Thomas Lah sits down with People.ai’s Chris Albro and Chad O’Connor to explore how AI is transforming sales from instinct-driven to data-powered. They break down the “four sales rituals” and reveal how forward-thinking teams are utilizing AI to enhance efficiency, improve forecasting, and foster more meaningful customer engagement.
In this episode of TECHtonic, Thomas Lah talks with Robin CEO Micah Remley about why hybrid work models often fall short, and how companies can fix them. From redefining “hybrid” to using data and AI for smarter office design, they explore what it really takes to make flexible work effective and engaging.
In this episode of TECHtonic, host Thomas Lah is joined by Jeremy DelleTezze, TSIA’s SVP of Software Development and Analytics, for a grounded look at what it really takes to deploy AI inside an enterprise. From buy-vs-build decisions to managing cultural resistance, they share real-world lessons and actionable takeaways for making AI work—without the hype.
This episode addresses the persistent hurdles professional services organizations face when quoting projects, including inefficient manual processes, lack of margin visibility, and inaccurate forecasting. It highlights how most teams still rely on spreadsheets, leading to slow turnaround times and costly quoting errors.
Recorded live at the TSIA World INTERACT 2025 conference, this episode features Thomas Lah delivering a bold, insightful keynote on overcoming inertia and navigating four powerful forces reshaping tech business models.
To celebrate episode 100 of TECHtonic, we’re highlighting some of the most impactful conversations from past guests — a curated collection of insights that showcase the shifting dynamics of the tech industry.
TSIA’s Thomas Lah and Janice Lee explore how AI is revolutionizing education services, empowering leaders to drive value, scale smarter, and redefine the future of learning in tech.
Take an in-depth look at how AI is transforming B2B marketing by replacing outdated lead generation models with multi-threaded engagement, AI-driven personalization, and a collaborative approach to Account-Based Marketing (ABM).
How do you make a splash in a red ocean? Thomas talks to the owner of Sagebrush Coffee about how he built a standout brand through data-driven operations, storytelling, and fresh roasting, offering insights on differentiation and growth in competitive industries.
Learn how AI is revolutionizing competitive analysis for sales teams by enhancing insights, improving decision-making, and shaping the future of sales strategies.
Thomas Lah and executive coach Mary Cay Kosten discuss strategies for thriving in an AI-driven world, including maintaining a positive mindset, navigating career pivots, and leveraging AI for personal and professional growth.
Discover how AI is transforming field service operations by optimizing efficiency, enhancing customer satisfaction, and bridging the gap between service and product teams.
This episode of TECHtonic explores how AI is moving from hype to a transformative tool, with its real-world impact, from groundbreaking medical applications to practical business solutions, while providing actionable insights for leaders navigating this AI revolution.
Learn about the evolving paradigms of software pricing in the age of AI and automation, exploring how companies can optimize profitability by rethinking legacy pricing strategies, aligning monetization pillars with customer value, and adopting data-driven models.
Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.