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TECHtonic: Trends in Technology and Services
Technology & Services Industry Association
111 episodes
5 days ago
Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.
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Management
Technology,
Business
RSS
All content for TECHtonic: Trends in Technology and Services is the property of Technology & Services Industry Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.
Show more...
Management
Technology,
Business
Episodes (20/111)
TECHtonic: Trends in Technology and Services
108. Boring AI That Wins Big in the XaaS World
Discover how ‘boring AI’ is driving big wins in SaaS and professional services. Learn how to boost productivity, close the AI trust gap, and build strategies that deliver real ROI.
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5 days ago
46 minutes 12 seconds

TECHtonic: Trends in Technology and Services
107. AI Isn’t Just a Feature It’s a Go-to-Market Strategy
AI is reshaping more than products, it’s redefining how tech companies go to market. In this episode, ScienceLogic’s Wendy Wooley shares how aligning around value—not just features—is the new competitive edge.
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2 weeks ago
41 minutes 29 seconds

TECHtonic: Trends in Technology and Services
106. No Seats Just Value as Docusign Redefines Customer Success
Thomas Lah talks with Kelly Morgan, Chief Customer Officer at Docusign, about how the company successfully transitioned to a 100% usage-based pricing model by reshaping customer success, merging renewal and adoption roles, and focusing on value delivery in a data-driven, AI-powered world.
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1 month ago
41 minutes 22 seconds

TECHtonic: Trends in Technology and Services
105. End of the Gut: AI Is the New Sales Instinct
Thomas Lah sits down with People.ai’s Chris Albro and Chad O’Connor to explore how AI is transforming sales from instinct-driven to data-powered. They break down the “four sales rituals” and reveal how forward-thinking teams are utilizing AI to enhance efficiency, improve forecasting, and foster more meaningful customer engagement.
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1 month ago
47 minutes 36 seconds

TECHtonic: Trends in Technology and Services
104. The Future of the Office is Intentional
In this episode of TECHtonic, Thomas Lah talks with Robin CEO Micah Remley about why hybrid work models often fall short, and how companies can fix them. From redefining “hybrid” to using data and AI for smarter office design, they explore what it really takes to make flexible work effective and engaging.
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2 months ago
46 minutes 40 seconds

TECHtonic: Trends in Technology and Services
103. No Hype Just Stategy Real Lessons From Deploying AI in the Enterprise
In this episode of TECHtonic, host Thomas Lah is joined by Jeremy DelleTezze, TSIA’s SVP of Software Development and Analytics, for a grounded look at what it really takes to deploy AI inside an enterprise. From buy-vs-build decisions to managing cultural resistance, they share real-world lessons and actionable takeaways for making AI work—without the hype.
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2 months ago
46 minutes 15 seconds

TECHtonic: Trends in Technology and Services
102. Quoting the Future: AI, CPQ, and the PS Profit Revolution
This episode addresses the persistent hurdles professional services organizations face when quoting projects, including inefficient manual processes, lack of margin visibility, and inaccurate forecasting. It highlights how most teams still rely on spreadsheets, leading to slow turnaround times and costly quoting errors.
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2 months ago
46 minutes 38 seconds

TECHtonic: Trends in Technology and Services
101. TSIA World INTERACT - Four Forces Changing Tech Business Models
Recorded live at the TSIA World INTERACT 2025 conference, this episode features Thomas Lah delivering a bold, insightful keynote on overcoming inertia and navigating four powerful forces reshaping tech business models.
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3 months ago
39 minutes 13 seconds

TECHtonic: Trends in Technology and Services
100. Highlights From the Best of TECHtonic
To celebrate episode 100 of TECHtonic, we’re highlighting some of the most impactful conversations from past guests — a curated collection of insights that showcase the shifting dynamics of the tech industry.
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3 months ago
43 minutes 37 seconds

TECHtonic: Trends in Technology and Services
99. From Cost Center to Value Driver: The New ES Reality
TSIA’s Thomas Lah and Janice Lee explore how AI is revolutionizing education services, empowering leaders to drive value, scale smarter, and redefine the future of learning in tech.
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4 months ago
43 minutes 24 seconds

TECHtonic: Trends in Technology and Services
98. IBM & AI: Redesigning Support for the Future
Join us as Thomas Lah speaks with IBM’s Bala Malhotra on the key considerations necessary to create an AI-driven, high-value support experience.
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4 months ago
45 minutes 26 seconds

TECHtonic: Trends in Technology and Services
97. The Power of Ambient AI in Customer Support
Find out how AI-powered workflows, ambient intelligence, and predictive analytics are transforming customer support and reshaping enterprise success.
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5 months ago
39 minutes 39 seconds

TECHtonic: Trends in Technology and Services
96. The AI-Powered Future of B2B Marketing
Take an in-depth look at how AI is transforming B2B marketing by replacing outdated lead generation models with multi-threaded engagement, AI-driven personalization, and a collaborative approach to Account-Based Marketing (ABM).
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5 months ago
42 minutes 39 seconds

TECHtonic: Trends in Technology and Services
95. AI-Driven Sales and Professional Services: Insights from ZoomInfo
Explore how AI is reshaping the B2B landscape of professional services, sales, and go-to-market strategies.
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6 months ago
45 minutes 12 seconds

TECHtonic: Trends in Technology and Services
94. Building a Business in a Competitive Market – Lessons from Specialty Coffee
How do you make a splash in a red ocean? Thomas talks to the owner of Sagebrush Coffee about how he built a standout brand through data-driven operations, storytelling, and fresh roasting, offering insights on differentiation and growth in competitive industries.
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6 months ago
37 minutes 14 seconds

TECHtonic: Trends in Technology and Services
93. How the Future of Competitive Analysis is Redefining Sales Strategy
Learn how AI is revolutionizing competitive analysis for sales teams by enhancing insights, improving decision-making, and shaping the future of sales strategies.
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7 months ago
42 minutes 26 seconds

TECHtonic: Trends in Technology and Services
92. Navigating the Next Phase of Your Tech Career
Thomas Lah and executive coach Mary Cay Kosten discuss strategies for thriving in an AI-driven world, including maintaining a positive mindset, navigating career pivots, and leveraging AI for personal and professional growth.
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7 months ago
44 minutes 41 seconds

TECHtonic: Trends in Technology and Services
91. The Future of Field Services: Harnessing AI for Precision and Productivity
Discover how AI is transforming field service operations by optimizing efficiency, enhancing customer satisfaction, and bridging the gap between service and product teams.
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8 months ago
38 minutes 59 seconds

TECHtonic: Trends in Technology and Services
90. Excellence in AI: How Small Victories Drive Major Success
This episode of TECHtonic explores how AI is moving from hype to a transformative tool, with its real-world impact, from groundbreaking medical applications to practical business solutions, while providing actionable insights for leaders navigating this AI revolution.
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9 months ago
41 minutes 56 seconds

TECHtonic: Trends in Technology and Services
89. Achieve Faster Deal Velocity Through Maximized Pricing Profitability
Learn about the evolving paradigms of software pricing in the age of AI and automation, exploring how companies can optimize profitability by rethinking legacy pricing strategies, aligning monetization pillars with customer value, and adopting data-driven models.
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9 months ago
49 minutes 35 seconds

TECHtonic: Trends in Technology and Services
Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.