Here's the episode of the Tech Talks series that I've been most excited for! If anyone ever sells you the dream that business is all rainbows and sunshine then you can go ahead and send them this podcast episode 💀
Take it from me, it's not been easy AT ALL. Once we launched, things went a lil'... downhill. I'm spilling the tea on all the problems we had, how we handled them, and why Miss Azura is so much stronger for them!
I'm getting real and raw about:
Burning down one business and starting a new one - it's certainly not the easiest thing in the world, and so this episode of the Tech Talks series is breaking down the pivot. I'm going into all the shifts I've had to make, how I've redefined what success looks like and how I've handled my mentorship business' income being down by over 50% (yep, you read that right!).
In this episode, I'm sharing with you:
Have a look at the post I shared about my income being down by over 50%
Links
Website: natashazoryk.com
Instagram: instagram.com/natasha.zoryk
NF6F Evergreen: nf6f.natashazoryk.com/paymentplans
Provit Mavens Summit | 2-Day Immersive Event: courses.myanichol.com/a/2147909953/jK9VTHij
I have a sneaky little suspicion that this episode will be the most listened to of the series 🤭 Yes, it's the one you all wanted - the details behind Azura's launch and how I managed to make it such a success. This was such a fun episode for me to record as a psych girlie and strategist at my core because I leveraged so many of the sales psychology tactics that you've heard me talk about before. And guess what? They actually work (ofc) so I just know you'll want to hear all about them.
I'm going to share with you:
Check out Mya Nichol's case study here
Links
Website: natashazoryk.com
Instagram: instagram.com/natasha.zoryk
NF6F Evergreen: nf6f.natashazoryk.com/paymentplans
Provit Mavens Summit | 2-Day Immersive Event: courses.myanichol.com/a/2147909953/jK9VTHij
Um, HI 🙃
Firstly, full robot mode - welcome back to Tash Talks! 🤖 It might be long overdue but I'm back for this podcast series called Tech Talks (she's a wordsmith) because if you missed it - I have a tech business now! I burned everything to the ground, built up Azura and you know me - I'm ready to pull the curtain back, share allll the juicy, messy details, and the lessons that came about.
So, in this first episode, I'm sharing:
Links
Website: natashazoryk.com
Instagram: instagram.com/natasha.zoryk
NF6F Evergreen: nf6f.natashazoryk.com/paymentplans
Provit Mavens Summit | 2-Day Immersive Event: courses.myanichol.com/a/2147909953/jK9VTHij
Azura: weareazura.com instagram.com/weareazura/
We’ve discussed it before on the podcast - so many people think that sales are down, but what I think is really happening is that what you’re selling just isn’t quite right. If your offer is too overwhelming, too wishy-washy and open-ended or just not what people are looking for, they aren’t going to buy! That’s why it’s so important to refine your modules, define an actionable result for your client and stop packing your programs and courses with damn Q&A calls - I said it. 🫢 I love bringing experts onto the podcast who are going to spill the tea and give you takeaways you never knew you needed, and today’s expert is a curriculum specialist, who uses her past expertise to help you design a program that is literally going to have your audience screaming “I need this!”.
Today we have the wonderful Vix Meldrew on the podcast! Vix is an ex-primary school teacher, turned online educator and coach for coaches and experts. In 2018, Vix left teaching to be a full-time content creator with her successful blog and Instagram which saw her featured in news, radio and documentaries - even listed in MTV’s Influencers to Watch. She partnered with brands such as Microsoft, Squarespace, Pinterest and more. In 2019, she launched her membership, Grow & Glow, gaining over 100 founding members in under an hour. During the pandemic, the membership helped over 1200 small business owners take charge of their social media and gain new clients and customers. Since pivoting her business in 2022 and sharing her experience of teaching over 7000 students online (and her 6 years in the classroom), Vix has worked with over 300 course creators and coaches to design and launch their programs.
So, let’s get ready to ditch those Q&As for good, stop hand-holding your clients and receive alllll the testimonials that are actually worth sharing.
In this episode, we’re chatting about:
Episode Breakdown
[01:13] Vix’s backstory and journey from teacher to curriculum expert
[04:53] Stop making the destination harder to get to
[13:19] Defining a measurable result of your program
[21:33] You want your curriculum to replace you
[26:59] Should I add in hot seat coaching or Q&A calls for added value? 💸
[32:43] The future of the online industry and education as a whole
[35:49] Serving up fresh takes for 2024
[37:52] Getting immersed in Vix’s world
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TODAY’S GUEST: VIX MELDREW
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You know me, I love to spill the tea… and today’s episode is absolutely packed full of it! From disappointments in the coaching industry, to treating your clients as if they aren’t even human beings, this episode truly covers it all! Discussing all of these juicy insights with me is one of my clients, Ashley McDonald, who I specially invited on the podcast as with her background, amazing story and 100% integrity-led business and principles, I knew she’d be a perfect fit to help me chat about tearing down the industry and rebuilding it in the way that we all know it needs to be.
My guest, Ash, is a Therapeutic Business Coach and 3 time founder with 10+ years of entrepreneurial experience & 2 Masters degrees. Through a psychology-backed, strategic approach she helps women build sustainable, energy-protecting businesses that are ethical, individualized, and profitable. Everything she does is filtered through a human-first lens and considers the emotional wellness of both the CEO and the consumer. She's a therapist, but for your business...because when you’re ready to build something unshakeable, it starts with the roots.
If you’ve ever made an investment that left you feeling unheard, unheld and disappointed, or you just feel like there’s something icky going on in the coaching industry, today’s episode is for you!
In this episode, Ash and I are spilling the tea on:
Episode Breakdown
[01:24] From 7x felon to 7 figures in business
[09:37] Feeling yucky about the coaching industry right now
[15:53] Using therapy to amplify your coaching abilities
[19:47] Raising the standard in coaching
[33:21] Emotional wellness, vulnerability and impact
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TODAY’S GUEST: ASHLEY MCDONALD
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Sharing money wins - you either love them or hate them! Some people find them super tacky and icky, but I find when they’re shared with integrity, passion and strategy, it helps to build your credibility and authority, attracts the driver buyer and helps to redefine others’ money mindsets. In today’s episode, I’m going DEEP into why sharing money wins in your business is a hill I will die on - as long as it’s done in an ethical way! To help you do this, I’m sharing my favorite technique (which can also be used to break up with your boo, if you’re ready for that 🫠) and giving you all the inspo as to why this should become an integral part of your business and something you love sharing with your audience, not something that grosses you out.
In this episode, I’m spilling the tea on:
Episode Breakdown
[00:50] Is it icky to share money wins?
[02:04] Driver buyer psychology
[03:45] Building credibility and authority by sharing your monetary wins
[05:18] Overcoming the resistance
[06:55] Why I’m grateful to the women who shared their money wins
[09:54] The Sandwich Method 🥪
[13:22] A lil’ inspiration
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If you’re currently going through a situation with an unhappy client, the first thing you should know is that you’re not alone! Literally every business owner has experienced it at some point (and if they haven’t yet, they will!). It’s honestly just part of doing business, girly pop. However, that doesn’t mean we have permission to handle the situation badly! Through my mentoring and my own business experiences, I’ve picked up my top five favorite tips (and some goodies for you 👀) that I’m going to be sharing in this episode, so you can step away from that heart shattering feeling of having an unhappy client and pivot into handling the conflict with grace, swiftness and leadership.
Ultimately, my hope is that this episode helps you not only to feel better about the situation, but to navigate it better AND prep yourself for any future client conflicts that might come up. Another idea is that you can flip the narrative and view it as a blessing that has prompted you to audit your business and see how you can do better! We’re all about that growth mindset 🌱
In this episode, I’m diving into:
Episode Breakdown
[01:07] You’re not alone - and you’re not your business
[02:36] The five second rule
[05:42] Pause, breathe and don’t react yet
[07:47] Build out conflict resolution SOPs
[10:27] Review and take accountability
[15:04] Stop sleeping on legal!
[17:47] Prepare yourself for it to happen again
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TODAY’S EPISODE
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[ACCESS YOUR FREE EXPRESSIVE BUYER PROMPTS HERE]
Hands down, one of the EASIEST ways to get high-ticket sales from your absolute ride or die leads is to personally invite them into your programs. But gurla, if that sentence freaks you the fuck out, I got you. We’re not about the super formal requests here, and we’re certainly not about mass cold messaging everyone on your dream client list. I’ve crafted the perfect way to invite in your expressive buyers so that they cry literal tears (I share an example of this!) when you extend that olive branch to them. It can be so much more than just “asking for money” - it can be impactful, moving, special, exclusive, heart-warming or relationship building. If you’re ready to jump on this technique, tune into today’s episode!
In this episode, I’m spilling the tea on:
Episode Breakdown
[01:22] If you’re struggling here, stay till the end!
[03:32] The biggest block that comes up for people
[05:51] A recap on expressive buyers
[10:50] A lil’ example for you
[16:46] Natural, passion-filled conversations
[20:01] Pitch to past clients
[20:41] No mass-messaging
[21:58] Disarm with humor & care
[22:57] Silence in sales
[24:10] For you
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Girlypop, you’re in for a surprise today! I’ve been keeping a verrry big secret from you and I’m finally ready to share it in this podcast episode. I’ve said it to a few people behind the scenes, but never openly so I’m pretty nervous! I don’t want to spoil anything here, but you should know that it surrounds why my students all say they feel like they’ve never taken a program like mine before and they feel like my mentorship rocks their world. I’m always one to say we should be leading the tough conversations and say it loud and proud, so I’m taking my own advice and starting the conversation around something really important today. Dive in if you’re feeling intrigued - I promise it’s a good one!
In this episode, I’m spilling the tea on:
Episode Breakdown
[03:03] My number one piece of feedback
[04:43] Revealing the secret
[06:53] What I’ve done in my business instead of <the secret>
[11:30] My thoughts around <the secret>
[32:56] My first promise to you: you’ll always get fresh content
[34:48] My second promise to you: support & love
[35:36] My third promise to you: no conforming to typical standards
[36:11] My fourth promise to you: no Googleable content
[36:40] My fifth promise to you: I’ll make you a better founder
[37:16] My sixth promise to you: no “be me” method
[38:03] My seventh promise to you: I won’t be a yes woman
[38:51] My eighth promise to you: I won’t just blindly give you strategies
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When I look back at myself before I broke the barriers and jumped into this different level and perspective on life, on money, on potential in business - I couldn’t fathom how other entrepreneurs and business owners were making crazy amounts of money, like my entire government yearly salary in a day or even in some cases a few minutes and it felt so heavy for me. I knew I wanted what they had but didn’t know how to get there. Now I’ve come through that and succeeded in the same way they did, I can see that it was a special thing to go through and it’s one of the biggest questions I get asked daily in my business - Natasha, how do clients invest over $20,000 in less than an hour of finding you? How do you build that trust so fast and have them immediately willing to pay you? I’ll be answering these questions and more in today’s podcast episode!
In this episode, I’m diving into:
Episode Breakdown
[01:08] Going back down memory lane to seeing others making my yearly salary in a day
[03:54] I’ll say it again - aesthetics
[06:39] Telling your buyers where to go & how to consume
[08:06] The less clicks, the better
[08:51] No playing small
[11:23] Speaking to people the way they want to be spoken to
[13:33] Sexy, seamless, sustainable systems
[16:05] The right offer, at the right price, for the right client
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If you’ve been following along on my Instagram stories, you’ll know I’ve just started up my third business and alongside my amazing team, we’re creating an app! I firmly believe that this app is literally going to change and revolutionize the way we operate, serve and educate in this online space that we’re all in. No matter if you’re a service provider, coach, mentor, consultant, a creative or a designer - this app is for you. Legally, there’s a lot I can’t tell you yet, but in today’s podcast episode I’m sharing with you how I got going, what I’ve had to change to get the tech biz up and running and where I even got the idea from in the first place! If you want more details when they’re available, make sure to join the waitlist - the link is in the resources section below!
In this episode, I’m filling you in on:
Episode Breakdown
[02:57] The scoop on how I’m building my third business
[04:45] My mentorship dream team
[13:32] How I got the idea & how I really got going
[19:44] Hiring my tech team
[22:53] When can you get your little hands on the app?
[23:42] Get all the nitty gritty and early access by joining the waitlist!
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Is everyone ready for a spiiicy 🌶️ episode today? Recently, I’ve seen some discussions in the online space around what it means to be “self-led” and honestly, they’ve totally rubbed me the wrong way, as in my experience, what these people have been saying is wrong! Respectfully, humbly, in today’s episode I’m going to share with you what being self-led is not, but more importantly we’ll be chatting about what being self-led actually is and why it is one of the most empowering things you will ever do, not just in your business but in your LIFE and for your confidence and self-love, girly.
In this episode, I’m diving into:
Episode Breakdown
[02:40] Does being self-led mean your mentor is just lazy?
[06:21] Putting your mentor on a big PHAT pedestal
[08:14] Unpacking advice from a different angle
[10:35] You already have the secret sauce
[12:58] Having total self-trust
[16:59] You are the true leader in your life
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I’m so humbled and honored to be able to say that this year in particular, I’ve mentored so many millionaires and multimillionaires. It’s been so beautiful and I’ve learned a lot, which has led me to compile a list of the top things I’ve noticed about the way they behave, their mindset, how they move in their business and even in their personal lives. So I thought, why not let you into this world and let you know these 10 habits and tips so you can start to shift your perspective and help you jump forward faster, better and bigger.
In this episode, I’m chatting about:
Episode Breakdown
[02:49] Never sitting and dwelling
[04:44] Team work makes the dream work
[06:49] They aren’t coach hoppers
[08:45] Visuals are king
[10:22] They have the exact same problems as you
[12:46] The secret sauce doesn’t exist
[16:50] Don’t just be the Instagram girl
[19:16] They’re spicyyy 🌶️
[21:25] They think bigger and better
[22:33] Not reactive, protective
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Sign up for The CEO Atelier: Our FREE vault of over 20 lessons, downloads & guest speakers
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See everything else at my website, natashazoryk.com
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Episode 11. 2023 Check-In: Half a Million in Sales
Episode 12. Top Reasons Why Industry Leaders Consistently Hire Me
Episode 15. Sales Series: Unpopular Opinion | Stop Glamorizing $10K Months
Oh my sweet chicken, we have a tough episode ready for you today. It’s tough - but if you’re ready to succeed in business, you’ll still need to listen! Through running my own two businesses (one as a mentor, one as a web designer) and working with thousands upon thousands of clients, I’ve spotted these 15 experiences that every single business owner has in common, the things that might come up, the ebbs and flows, the not-so-sexy, not-so-shiny things that are inevitably going to happen and I want to shed some light on them for you.
This is not an episode to shoot you down away from your dream or convince you not to do this. It’s the BEST JOB, in my opinion, I love it, but we need to be more real in this space. We have to keep it a buck and so I’m here to do that. Grab your notebook and psych yourself up for this one!
In this episode, I’m diving into:
Episode Breakdown
[02:40] A preface: sometimes things are shit! 💩
[05:29] Part time biz owner, part time therapist
[08:31] Being haunted Casper-style by your clients successes
[10:29] Off switch? No, girl
[12:12] Asking “is this worth it?”
[15:03] Not every client’s gonna make it
[16:45] Not every client’s gonna be a nice client
[20:09] Get your Ts and Cs out, girl
[22:28] On the creation hamster wheel
[23:56] “Business? Completed it.” UM NO
[26:02] It’s a lot, bro
[27:43] Get ready to be uncomfortable
[28:42] Do you really want to burn that bridge?
[29:15] Learning to validate yourself
[30:51] Let go of your fat ego
[32:07] Do not lose your identity to your business
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As you can tell from this sales series so far, I LOVE sales and I’m obsessed with geeking out over sales psychology. In today’s episode, I want to take you inside my brain and hopefully open up a new perspective on sales and why you need to work more on sales psychology. If you’re feeling that things just aren’t hitting right now and your buyers aren’t connecting with you, infusing psychology into your marketing and sales techniques is probably exactly what you need to start boosting your income again. So, if you’re ready to start making sales again, sit back and tune in to episode 4 of this sales series.
In this episode, I’m spilling the tea on:
Episode Breakdown
[01:45] What does using sales psychology actually do for you?
[03:33] Analyzing data from your past sales
[04:45] Gaining true confidence in selling
[06:27] Finding your own unique sales process
[07:11] Tracking your success in sales
[07:41] Creating memorable content
[08:48] Learning how to stay in your consumers’ minds
[12:25] An invitation for you
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I don’t know how it happened, but somehow $10k months became the gold standard in online businesses and is basically everyone’s goal when they started their business. But why? Why girl? Why are you limiting yourself like that?! I can tell you right now that six figure months (not five) are my norm now - and that’s cash, too. It took a lot for me to shift perspective away from glamorizing those $10k months and starting to dream bigger (and then earn bigger too!) and in this episode I want you to really start thinking about if $10k months is what you really want or if you are just keeping yourself small.
In this episode, I’m chatting about:
Episode Breakdown
[01:46] Why put a glass ceiling over your head?
[03:14] The truth about those $10k months
[04:22] When I was making $10k months and what my norm is now
[06:09] Your homework: let the dreamer in you go wild
[10:34] If you want to stop glamorizing $10k months, I’ve got something for you
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We’re back with another sales series episode! Today we’re jumping into modern, new age selling and marketing. If we had a word chosen to describe our marketing, “Icky” is NOT the one we’d want it to be. Sadly, I’ve seen a tonnnn of icky tactics over the last few years and I’m OVER IT. I’m going to be sharing my top 5 icks in this episode, which are things ranging from super coachy, bro marketing tactics, to people just not quite realizing that what they’re doing is putting their buyers off. As sales is a topic I’m so passionate about, I’m also going to be sharing with you the solutions to these 5 icks - don’t worry girlie, I gotchu!
In this episode, I’m spilling the tea on:
Episode Breakdown
[01:06] Aesthetics don’t matter - do they?
[04:56] What happens when you sell with scripts
[05:54] “😍 How’s business going?”
[06:56] When you assume but don’t adapt
[09:10] One size does not fit all
[10:53] Hire the damn designer
[13:23] Speak to the different buyers
[14:58] Creating front face marketing that drives leads into your sexy systems
[18:08] Learning to dance through sales conversations
[19:01] Appear as if you’re speaking to many
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I’m thrilled to bring you this mini-series all on SALES! If you know me, I am a sales girlie and sales psychology is my ride or die topic to speak on. I’ve seen the narrative currently floating around online that people are clutching their wallets not wanting to spend money - I’m just not buying it! I made over half a million in sales and over $300k cash in Q1 and let me tell you, it’s not that I’m some unicorn in the industry. I’m not an exception, and nor are my clients who are smashing it out of the park right now. It might sound clichéd, but if I can do it, then guess what? You can do it too!
In this episode I’m chatting about:
Episode Breakdown
[01:58] Why buyers are FED UP
[08:02] The truth behind buyer psychology
[12:39] Stop speaking to everyone at once
[17:44] Don’t make it all about you
[18:29] Quit telling me how incredible your offer is
[20:24] You sell the most when you are not selling
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*Little update as lots has changed since recording this. After analyzing Q1, we did in fact hit half a million in SALES and $300k CASH, spicyyyyy*
HIII miss gurla! I am SO EXCITED to be back recording podcasts again, and today’s is a juicy one - we’re diving into the behind the scenes of how I’ve made almost half a million dollars in sales in 2023 so far. At the end of 2022, I had a bit of a sloooow season (which is totally normal!) but I HAD to pull myself out of it and so coming into 2023, I changed my energy, showed the fuck up and sold out my mastermind with some of the dreamiest, most amazing gals you can imagine.
I really wanted to share with you how I managed to make this shift and exactly what I’ve been selling to hit almost half a million dollars. Ultimately, it all comes down to the power of my offer suite which has been designed with intentionality and has something for every future client!
So if you’re ready to hear the behind the scenes of what it takes to get to half a million dollars in just a few months and some of the dumpster fire things that can happen on the way, get cozy and plug in your headphones!
In this episode, I’m spilling the tea on:
Episode Breakdown
[00:37] Where I’ve been since my last episode
[03:14] What I’ve been launching so far in 2023
[12:03] Lesson no. 1: My slow season
[17:38] Lesson no. 2: The way I market
[17:49] Lesson no. 3: My intentional offer suite
[20:56] Lesson no. 4: Actually planning out your launches
[21:18] Lesson no. 5: Don’t just sell one thing
[23:37] Lesson no. 6: Your Entrepreneurial IQ
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