Welcome back to the Sport by Fort Pod. This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multiple factors can critically influence appropriate spending. Through many examples from various i...

Welcome back to the Sport by Fort Pod. This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting; presented by AI hosts. Football clubs attract sponsorships for distinct reasons, despite varying levels of success on the field. A club's history and legacy can maintain appeal even during periods without major trophies. Location in a major city offers access to large fan bases and corporate opportunities. Consistent winning ...

Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts. In today's episode, we will discuss the history of sponsorships. From ancient Greece and Rome, where wealthy citizens funded public events like athletic competitions and gladiatorial games to enhance their social standing, to the modern era. We will talk about the Medici family's patronage o...

Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts. This episode discusses the common pitfalls companies face when negotiating sports sponsorships, emphasizing the crucial need for expertise. It highlights how amateurs, marketers, and procurement departments often lack the necessary skills to secure optimal deals, leading to overspending and ...

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode recounts a personal anecdote about a Coca-Cola executive's experience at a World Cup opening match, where a lesson about prioritizing professional obligations over personal preferences was learned. The narrative then transitions into a list of "ten commandments" for maintaining professionalism whil...

This episode explores the game-changing impact of sports sponsorships on brand strategy. With consumer attention becoming harder to capture in a crowded marketplace, top brands are increasingly turning to sports sponsorships not just as a marketing tool, but as a core component of their growth strategy. We'll break down how these partnerships help brands achieve critical goals—like boosting brand awareness, engaging consumers, strengthening client relationships, gathering valuable data, inspi...

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode discusses the challenges faced by Brazilian football in attracting sponsors due to a lack of professionalism and ethical practices. It highlights several incidents, including leadership struggles within the Brazilian Football Confederation, a failed attempt to establish a Brazilian Football League, and ...

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode discusses the evolution of sports sponsorship, highlighting the growing presence of luxury brands in this market and the historical waves of sponsorship, starting with American consumer goods brands and moving to Japanese, Korean, Russian, and Chinese companies, followed by the rise of technology and cr...

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode focuses on the heavy reliance of football clubs on sports betting sponsorships. The industry's influence is ubiquitous, with betting companies sponsoring teams at all levels and even buying naming rights. This dependence creates a significant financial risk for clubs, especially as the industry is highly...

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode discusses the International Olympic Committee's (IOC) decision to create e-sports Olympic Games, with the first three editions set to take place in Riyadh, Saudi Arabia, starting in 2025. It highlights Saudi Arabia's extensive investment in e-sports, including acquiring game developers and establishing a...