Welcome back to the Sport by Fort Pod. This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multiple factors can critically influence appropriate spending. Through many examples from various i...
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Welcome back to the Sport by Fort Pod. This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multiple factors can critically influence appropriate spending. Through many examples from various i...
The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode recounts a personal anecdote about a Coca-Cola executive's experience at a World Cup opening match, where a lesson about prioritizing professional obligations over personal preferences was learned. The narrative then transitions into a list of "ten commandments" for maintaining professionalism whil...
Sport by Fort Pod
Welcome back to the Sport by Fort Pod. This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multiple factors can critically influence appropriate spending. Through many examples from various i...
