Today, we’re discussing what CEO’s should expect from marketing in 2025. This year, marketing has undergone a dramatic transformation, with new technologies emerging as powerful tools for marketers. Meanwhile, customer expectations are shifting rapidly, and market dynamics are evolving at a similar pace. So with such high stakes, what should CEOs expect from marketing departments?

As markets continue to change, customers expect more, and competitors are moving faster. So, how does a company evolve without losing what made your brand popular in the first place? In this episode, we discuss why legacy brands need to evolve to meet the needs of their audience. Then, we share practical examples for modernizing a legacy brand.

Is your brand ready to weather an economic downturn? In this episode of Solving for B, we break down what it takes to not just survive—but thrive—when the market shifts. You’ll learn how to cut through the noise, meet changing customer needs, and build loyalty through brand trust. Plus, find out how to outmaneuver competitors who go quiet when times get tough.

Your business might offer the best products and services, but none of that will matter if you lack brand awareness. In this podcast, Chris, Charity and Bo discuss the importance of brand awareness in the B2B landscape. Discover brand awareness tactics, channels and benefits, and learn about the differences in application between B2B and B2C.

Your brand voice is more than just the words you use, it's how your brand communicates and resonates with your audience. In this podcast, Chris, Cynthia and Jonathan Fisher delve into what a brand voice is and break down the creation process. Explore how your brand's positioning influences your brand voice, how your brand voice impacts customer loyalty and what you need to do to keep your brand's voice consistent.

Most brands want to be a market leader, but do they understand what it means to be a leader brand? In this podcast, Chris, Bo, Charity and Cynthia delve into the unique challenges and advantages of being a “leader brand”. Explore the strategic risks of being a leader brand, the rewards that come from it, how leader brands maintain their position over time, and some of the pitfalls of being a leader brand.

Brand marketing and performance marketing are each crucial tools to drive results for your company. But how should you use each, and when should you use one over another? In this podcast, Chris, Bo and Charity sit down to discuss the ways brand marketing and performance marketing each contribute to a successful marketing strategy. Learn how each marketing style has its unique purpose, and when they're the best tool for the job.

More and more, companies are realizing that their employees play a major part in supporting and building their brand. As the front line of a brand, the way they align themselves with the mission, vision and values of a brand can have a major impact on the success of that brand's perception in the minds of its customers. In this episode of the podcast, Chris, Bo, Cynthia and Charity discuss the ways brands rely on employees to deliver their brand vision.

The Pac-12 collegiate conference is soon to be in shambles after eight of its twelve member teams decided to split off to join other conferences earlier this year. Beyond a monumental shift in the world of sports, it presents a unique case study into the ways brands organize themselves and how their priorities are shifting over time.  In this episode, Chris sat down with BrandExtract CEO and President Bo Bothe to discuss the impact this move will have on fans and brands around the country. Keep reading or listen above to learn why the Pac-12 is collapsing, what its significance for brands is, and what might happen next.

Artificial intelligence is the latest hot topic in nearly every industry, which means there are all sorts of exciting opportunities to innovate in branding and marketing. In this episode of the podcast, Chris is joined by BrandExtract VP of Technology Donovan Buck, Chairman Jonathan Fisher and CEO Bo Bothe to discuss some of the ways AI may shake up the market for brands and what their top priorities should be.

In today's highly commoditized markets where consumers have access to a wide range of products and services, building trust in your brand is crucial for success. And likewise, when that trust is broken, it can spell disaster for your brand and your company. In this episode, Chris sits with Charity, Bo and Jonathan to explore the significance of building trust in B2B brands and what companies can do to cultivate it.

Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help facilitate that familiarity and keep people coming back when you understand their needs. In this episode, Chris sits with Cynthia, Laura and Jonathan to learn about some of the ways journey mapping helps build empathy with an audience.

In this episode, the team breaks down the basics of inbound marketing and how it's different from outbound marketing. Join Chris, Laura and Taylor as they discuss how inbound marketing helps brands build trust with their audience.

Brand strategy is something we specialize in here at BrandExtract, and it's something we work on every day. But what does it actually look like to build one, and what are the building blocks that make a brand strategy work? Chris, Bo, Cynthia and Charity define what a brand strategy is, why it's important for your brand and overall business, and touch on a few key points about how to build a strong one.

The architecture of your brand has major impacts on the way people perceive it. In this episode, Chris sits down with Charity, Bo and Jonathan to discuss the different brand architecture strategies, and break down the effects they have on your business.

When thinking about a brand, the first thing that comes to mind is typically its logo, colors or mark. Brand visual identities carry an immense amount of importance for building equity and becoming recognizable. In this episode, Chris, Cynthia, Doug and David discuss the building blocks of visual identities and why they matter.

ESG reporting is the new standard for companies who want to manage their risk and communicate their values to their stakeholders. But how can ESG websites take that reporting to the next level? In this episode of Solving for B, we discuss how ESG websites help companies elevate their sustainability reporting and lead the way in data communication.

As technology continues to evolve, brands will need to rethink how they train their employees and grow their business. The question is how do you build an innovative brand 2022? In this episode of Solving for B°, special guest, Tom McDonald, author of “Paving the Way: Innovation, Talent and the Path Forward,” joins our discussion on what it takes to build an innovative brand in 2022. 

It may seem like common sense that your brand’s identity can impact your sales. But how exactly does effective professional and personal branding motivate customers to want to buy? Catherine Brown, founder of ExtraBold Sales, joins us on this episode of Solving for B° as we discuss how brands can position themselves to better communicate what they’re selling.

In this episode of Solving for B°, the BrandExtract team analyzes Amazon's core competencies, explores its guiding principles, and ponders what the future might hold for Amazon's brand. Tune in for the full breakdown.