The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.
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The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.
How Customer Journey Mapping Helps You Understand Your Audience
Solving for B°
39 minutes 44 seconds
2 years ago
How Customer Journey Mapping Helps You Understand Your Audience
Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help facilitate that familiarity and keep people coming back when you understand their needs. In this episode, Chris sits with Cynthia, Laura and Jonathan to learn about some of the ways journey mapping helps build empathy with an audience.
Solving for B°
The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.
