The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.
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The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.
The Pac-12 collegiate conference is soon to be in shambles after eight of its twelve member teams decided to split off to join other conferences earlier this year. Beyond a monumental shift in the world of sports, it presents a unique case study into the ways brands organize themselves and how their priorities are shifting over time.
In this episode, Chris sat down with BrandExtract CEO and President Bo Bothe to discuss the impact this move will have on fans and brands around the country. Keep reading or listen above to learn why the Pac-12 is collapsing, what its significance for brands is, and what might happen next.
Solving for B°
The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.
