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Solving for B°
BrandExtract, LLC.
60 episodes
3 months ago
The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.
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Marketing
Business,
Management
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All content for Solving for B° is the property of BrandExtract, LLC. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.
Show more...
Marketing
Business,
Management
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Brand Evolution or Brand Erosion?
Solving for B°
44 minutes
4 months ago
Brand Evolution or Brand Erosion?
As markets continue to change, customers expect more, and competitors are moving faster. So, how does a company evolve without losing what made your brand popular in the first place? In this episode, we discuss why legacy brands need to evolve to meet the needs of their audience. Then, we share practical examples for modernizing a legacy brand.
Solving for B°
The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.