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Social In 10

Giraffe Social

186 episodes

11 hours ago

Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...

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Entrepreneurship

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Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...

Show more...

Entrepreneurship

Episodes (20/186)

Social In 10

Turning Expertise Into Impact Through Storytelling

Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...

6 hours ago

8 minutes

Social In 10

Capturing the Emotion of Sport Through Digital Content

Drop us a message! Sport thrives on raw emotion, drama, and human connection. But how do you translate that intensity into digital content that resonates with fans while staying true to wider brand goals? In this episode, Chris Kynoch shares lessons from creating content at McLaren and UEFA—navigating high-pressure moments, making sharp editorial calls, and sustaining global communities of millions. We also explore the rise of native and “disguised” ads that blend seamlessly into feeds, look...

1 week ago

11 minutes

Social In 10

The Future of Inclusive and Employee-Led Marketing

Drop us a message! Great marketing isn’t just seen… it’s accessible, inclusive, and real. In this episode, we explore two shifts reshaping the industry: the ongoing need for accessibility in digital design, and the rise of employee-generated content as a driver of authenticity. Robin Christopherson shares lessons from years of championing inclusive design, including what marketers still get wrong, how to build accessibility into the creative process from day one, and the role marketing teams...

2 weeks ago

9 minutes

Social In 10

Winning Internal Support and Outsmarting Social Shifts

Drop us a message! Big marketing ideas often stall before they start, whether it’s internal red tape or shifting platform rules. In this episode, we tackle both sides of the challenge: how to secure buy-in across departments without endless meetings, and how to keep campaigns visible as social algorithms move away from vanity metrics and toward deeper engagement. We explore practical methods for building momentum, spotting early pitfalls, and finding unexpected allies inside organisations, a...

3 weeks ago

9 minutes

Social In 10

The Crimes of Marketing, and How to Speak to Engineers on Social Media

Drop us a message! Engineering audiences are some of the toughest to engage. They’re data-driven, highly analytical, and allergic to fluff, yet too much detail can bury the story. So how do you strike the right balance? In this episode, we explore the tension between “shallow and shiny” versus “deep and dull” content, and why successful engineering marketing requires a mix of both. We unpack how engineers consume content differently, how to translate complex, data-heavy messages into narrati...

4 weeks ago

7 minutes

Social In 10

Building a Personal Brand That Gets Noticed

Drop us a message! In a competitive marketing world, your personal brand can be the difference between blending in and standing out. In this episode, we’re speaking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy to explore how individuals can showcase their unique value propositions, highlight their strengths, and create a memorable professional presence. Plus, we’re speaking to Michelle, our Head of Social here at Giraffe, to discuss Instagram’s new Picks featur...

1 month ago

7 minutes

Social In 10

Balancing Your Brand and the Company’s Brand

Drop us a message! For marketers, building a personal brand while representing a company can feel like walking a tightrope. In this episode, we’re talking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy, to explore how to strike the right balance, showcasing your expertise without overshadowing the company you represent. Plus, we’re social speaking to Nikki, a Social Media Executive here at Giraffe Social, to get her thoughts on a new Instagram report from Buffer,...

1 month ago

7 minutes

Social In 10

Less But Better: Simplifying Marketing Strategy for Impact

Drop us a message! Complex marketing strategies can overwhelm teams, dilute focus, and slow execution. In this episode, we explore practical frameworks and guiding principles for cutting through the noise and creating strategies that truly stick. Taith Williams shares how a “less but better” approach can deliver clearer messaging, stronger campaigns, and measurable long-term results. Perfect for marketing leaders, strategists, and anyone who wants to streamline their approach without sacrifi...

1 month ago

5 minutes

Social In 10

Less Is More: Making Simpler Marketing Strategies Work

Drop us a message! Many companies worry that simplifying their marketing strategy will make them look less ambitious, or cause them to miss opportunities. In this episode, we explore how marketers can embrace a “less but better” approach without compromising impact. Taith Williams shares practical ways to reassure clients and leadership teams that focusing on fewer, higher-quality initiatives can drive stronger results. We discuss overcoming fears, making the case for simplicity, and creating...

1 month ago

7 minutes

Social In 10

How to Balance Your Unique Voice with a Brand’s Vision

Drop us a message! Creating what you love often comes naturally, but what happens when your creative voice meets a client brief? In this episode, we explore how creatives walk the line between personal style and brand strategy. Hannah Bryant, a Social Media Manager at Catch a Fire, discusses how building a personal content practice can actually enhance client work, offering fresh perspective and confidence… as long as it stays rooted in brand purpose. Plus, we’re also speaking to Michelle an...

2 months ago

6 minutes

Social In 10

Is it Possible to Stay Creative When You're Always Creating?

Drop us a message! When creativity is part of your job description, how do you keep the spark alive without burning out? In this episode, we speak with Hannah Bryant, a Social Media Manager at Catch a Fire, to discuss the tension between constant output and genuine inspiration. Plus, we’re also speaking to Michelle and Lizzie from the Giraffe Social team, to get their thoughts on the common misconceptions about the Head of Social and Paid Media Manager roles. Want to be featured on the pod? D...

2 months ago

6 minutes

Social In 10

The Magic’s in the Details: Building Brand Trust from the Inside Out — with Dale Anne, Creative Lead at Canva

Drop us a message! Today’s customers don’t meet your brand in one place… they experience it across dozens of moments, from landing pages and product interfaces to emails and error messages. So how do you make every interaction feel coherent, intentional, and human? In this episode, we’re speaking with Dale Anne, Creative Lead at Canva, to see how brands can leverage multiple touchpoints to build an emotional connection with their audience. Plus, we’re chatting with Michelle, our Head of So...

2 months ago

6 minutes

Social In 10

Make Meaning Your Brand’s Superpower — with Dale Anne, Creative Lead at Canva

Drop us a message! A visually slick brand might grab attention, but without clarity, it won’t hold it. In this episode, we sit down with Dale Anne, Creative Lead at Canva, to discuss how businesses can leverage strategic branding to create deeper connections, greater consistency, and longer-term impact. Plus, we sit down with Michelle, our Head of Social, and Lizzie, our Paid Media Manager, from Giraffe to discuss what they’ve recently learned from people on the team. Want to be featured on ...

2 months ago

6 minutes

Social In 10

Where Audience Segmentation Fails, and How to Fix It

Drop us a message! Segmentation and automation are often talked about, but rarely done right. In this episode, we sit down with Phillip Bacon, the Founder of Marketing Managed. We explore the importance of audience segmentation and where most businesses go wrong. Plus, Brianna and Elena, two Social Media Managers here at Giraffe Social, sit down to chat about their favourite types of content to work on. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About G...

3 months ago

9 minutes

Social In 10

Wasted Tech Potential? Why Marketing Tech Often Goes Unused, and How That Impacts Lead Nurturing

Drop us a message! Companies invest thousands, sometimes millions, into marketing technology, but most of that stack goes underused. Sitting down with Phillip Bacon, the Founder of Marketing Managed, we discuss some of the most common reasons companies fall into this trap of underusing their marketing tech, and how that can impact lead nurturing. Plus, Elena and Brianna, two Social Media Managers here at Giraffe Social, sit down to discuss how they stay creative when working on ...

3 months ago

9 minutes

Social In 10

The Next Act: Reinventing Marketing for a Streaming-First World

Drop us a message! In this week’s episode, we sit down with Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into the marketing strategy of ITV Studios in the crowded media landscape, as well as the key trends that are shaping the entertainment industry today. We’re also chatting to Brianna and Elena, two Social Media Managers here at Giraffe Social to get their thoughts on Consistency vs. Creativity in marketing. Want to be featured on the pod? Drop us a voice note on Instagr...

3 months ago

8 minutes

Social In 10

AI, Audiences, and the New Attention Economy on Social Media

Drop us a message! In this week’s episode, we’re talking to Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into how the entertainment industry is undergoing rapid change with streaming platforms, AI, and shifting viewing habits, plus what success will look like in the next decade. We’re also talking to Brianna and Elena, two Social Media Managers here at Giraffe Social, to get their thoughts on the most surprising aspect of working in social. Want to be featured on th...

3 months ago

7 minutes

Social In 10

Why Real Stories Resonate

Drop us a message! In this week’s podcast episode, we cover topics such as the most impactful B2B marketing strategies and the importance of truth in storytelling. Special guests for this episode include; Eden Bitton, Chief Marketing Officer for a Fintech company, as well as Michelle, our Head of Social from the Giraffe team. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-dis...

3 months ago

7 minutes

Social In 10

Smarter, Faster, Sharper: How AI is Supercharging B2B Marketing

Drop us a message! In this week’s podcast episode, we cover topics such as how AI is changing the B2B Marketing landscape and why human-first marketing matters just as much for consumers as it does for professionals. Special guests for this episode include; Eden Bitton, Chief Marketing Officer for a Fintech company, as well as Michelle, our Head of Social from the Giraffe team. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’...

4 months ago

8 minutes

Social In 10

Social Media Mistakes We’re Still Seeing (And Why They Need to Go)

Drop us a message! In this week’s podcast episode, we cover topics such as growing uniformity in industries such as film, design, fashion, and advertising. Plus, the Social Media Mistakes We’re Still Seeing (And Why They Need to Go) Special guests for this episode include Alex Murrell, Strategic Director for a brand agency, as well as Bri (Creative Manager) & Elena (Social Media Executive) from the Giraffe Social team. Want to be featured on the pod? Drop us a voice note on I...

4 months ago

9 minutes