Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...
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Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...
Wasted Tech Potential? Why Marketing Tech Often Goes Unused, and How That Impacts Lead Nurturing
Social In 10
9 minutes
3 months ago
Wasted Tech Potential? Why Marketing Tech Often Goes Unused, and How That Impacts Lead Nurturing
Drop us a message! Companies invest thousands, sometimes millions, into marketing technology, but most of that stack goes underused. Sitting down with Phillip Bacon, the Founder of Marketing Managed, we discuss some of the most common reasons companies fall into this trap of underusing their marketing tech, and how that can impact lead nurturing. Plus, Elena and Brianna, two Social Media Managers here at Giraffe Social, sit down to discuss how they stay creative when working on ...
Social In 10
Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...
