Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...
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Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...
Winning Internal Support and Outsmarting Social Shifts
Social In 10
9 minutes
3 weeks ago
Winning Internal Support and Outsmarting Social Shifts
Drop us a message! Big marketing ideas often stall before they start, whether it’s internal red tape or shifting platform rules. In this episode, we tackle both sides of the challenge: how to secure buy-in across departments without endless meetings, and how to keep campaigns visible as social algorithms move away from vanity metrics and toward deeper engagement. We explore practical methods for building momentum, spotting early pitfalls, and finding unexpected allies inside organisations, a...
Social In 10
Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...