Drop us a message! What separates a good brand from one that people believe in? In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts. For anyone curious about what makes a brand truly God-tier, this conversation gets to the heart of it. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. Abou...
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Drop us a message! What separates a good brand from one that people believe in? In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts. For anyone curious about what makes a brand truly God-tier, this conversation gets to the heart of it. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. Abou...
Where Audience Segmentation Fails, and How to Fix It
Social In 10
9 minutes
3 months ago
Where Audience Segmentation Fails, and How to Fix It
Drop us a message! Segmentation and automation are often talked about, but rarely done right. In this episode, we sit down with Phillip Bacon, the Founder of Marketing Managed. We explore the importance of audience segmentation and where most businesses go wrong. Plus, Brianna and Elena, two Social Media Managers here at Giraffe Social, sit down to chat about their favourite types of content to work on. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About G...
Social In 10
Drop us a message! What separates a good brand from one that people believe in? In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts. For anyone curious about what makes a brand truly God-tier, this conversation gets to the heart of it. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. Abou...