Betting on social media for your marketing? I have been there! In this episode, I share how a small tweak in your social media bio can accelerate your audience growth and, most importantly, sales. I’ll walk you through how I did it and how you can do it too. Check out Small School: https://smallschool.is Get $100,000 Creator Education Business Case Study: http://smol.is/cs ▬▬▬▬ Video Chapters ▬▬▬▬ (00:00) Common mistakes using social media bio (01:41) How I gained 4,000 email subscribers (02:27) Why people don't do this best tactic (04:31) What's better than competing on social content (04:57) What course to make though? (06:23) Small School Studio (07:15) Feed the fish in your pond ▬▬▬▬ Follow for More ▬▬▬▬ Small School: https://smallschool.is Podcast: https://smol.is/podcast Twitter/X: https://x.com/meetkevon Threads: https://www.threads.net/@kevon Instagram: https://instagram.com/kevon
As an entrepreneur, you want to maximize your revenue-making opportunities. In this episode, I share with you the power of order bumps. If you sell anything digitally, you can get people ready to buy more. Check out Small School: https://smallschool.is Get $100,000 Creator Education Business Case Study: http://smol.is/cs ▬▬▬▬ Video Chapters ▬▬▬▬
(00:00) Intro
(00:29) What is an order bump?
(01:44) Why order bumps are awesome
(03:09) Optimizing for conversion
(04:57) Where to put it?
(06:01) My order bump setup
(07:15) How to find your best customers ▬▬▬▬ Follow for More ▬▬▬▬ Small School: https://smallschool.is Podcast: https://smol.is/podcast Twitter/X: https://x.com/meetkevon Threads: https://www.threads.net/@kevon Instagram: https://www.instagram.com/kevon/
Making changes can be daunting, but they're often necessary for growth and success. In this episode, I’m excited to share with you what it felt like going through a big change of rebranding from Public Lab to Small School. Tune in to hear about my experience, the process, lessons learned, and tips to making effective pivots.
Check out Small School: https://smallschool.is
Get $100,000 Creator Education Business Case Study: http://smol.is/cs
▬▬▬▬ Audio Chapters ▬▬▬▬
(0:00) Intro (1:07) Was the pivot worth it? (2:13) Could Kevon have avoided it? (4:54) Key to effective pivots (7:04) What’s happening at Small School? (8:51) Final thoughts
▬▬▬▬ Follow for More ▬▬▬▬ Small School: https://smallschool.is Podcast: http://smol.is/podcast Twitter/X: https://x.com/meetkevon Threads: https://www.threads.net/@kevon
Sometimes it's tough to step out of our comfort zone and go after our true passions. Teela's story is a perfect example of taking that leap of courage. In this interview, she shares her journey from a day job to running a successful creator education business. So if you're looking to monetize your skills and follow your dreams, this episode is for you. YOU WILL LEARN 💭 - Finding and testing ideas worth building into products - Sell one-off products or subscriptions? Find what works for you - How to best engage with your audience so they become your community - Tips for hyping up the audience for a product launch _______ WE GOT YOUR BACK 💪 (0:00) Intro (1:56) Who is Teela? (7:02) From day job to entrepreneur (14:09) Deciding what new products to offer (18:18) How to price your products (22:17) Nurturing relationships with an audience (28:00) What she does to stand out (30:38) How she hypes up her audience for a launch (38:01) Final thoughts _______ THIS AWESOME GUEST 💡 Meet Teela Cunningham – Teela has designed for startups, boutique businesses, and major projects like Coca-Cola, Visa, and the Olympics. In 2014, she launched a YouTube channel to share design tips, leading to online courses. Her husband, Spencer, a designer and self-taught web developer, has also worked on major projects, making them a powerhouse team in design and development. Together they've run Every Tuesday full-time since 2015. Every-Tuesday: https://every-tuesday.com Teela’s Youtube: http://youtube.com/everytues Teela’s Instagram: http://instagram.com/everytuesday
When building a new info product, should you focus on the content or copywriting first? Most creators would pour into the product, but I’m here to tell you why that’s a bad idea. In this episode, I'll give you some practical tips on where to put your energy first.
Momentum Marketing: https://smallschool.is/momentum-marketing Get $100,000 Creator Education Business Case Study: http://smol.is/cs ▬▬▬▬ Audio Chapters ▬▬▬▬ (00:00) Intro (01:26) When you overdevelop a product (02:59) What triggered me (04:54) If you’re running a restaurant (06:18) What’s new at Small School? (08:02) What if customers are unhappy ▬▬▬▬ Follow for More ▬▬▬▬ Small School: https://smallschool.is Podcast: http://smol.is/podcast Twitter/X: https://x.com/MeetKevon Threads: https://www.threads.net/@kevon
First step is always the hardest to take but if we never try then we’ll never know. In this episode, I’ll share with you two of the biggest lessons I’ve learned starting out with bare minimum teaching experience to now creating and teaching full-time. So, if you’re still hesitant to start your journey in the creator education space, give it a listen.
Check out Small School: https://smallschool.is
Get $100,000 Creator Education Business Case Study: http://broc.to/cs
▬▬▬▬ Audio Chapters ▬▬▬▬
(00:00) We are Small School Podcast now!
(01:45) My experience in education
(05:31) I realized I must change
(07:59) Why suffer first
(09:17) What's just-in-time learning
(10:28) What's good at Small School
▬▬▬▬ Follow for More ▬▬▬▬ Small School: https://smallschool.is Podcast: http://smol.is/podcast Twitter/X: x.com/meetkevon Instagram: instagram.com/kevon
I have a new style for this episode - just talk and share! I want to tell you what's happening in my life, how I keep myself motivated when making a new course, and the "active money plan". Say hi friends!
Check out Small School: https://smallschool.is Momentum Marketing Mastery: http://broc.to/mmm ▬▬▬▬ Audio Chapters ▬▬▬▬ (00:00) What's happening in my life (05:03) When to hire a VA to help (06:59) Making progress during tough times (12:23) Active Money Plan ▬▬▬▬ Follow for More ▬▬▬▬ Small School: https://smallschool.is Podcast: http://broc.to/podcast Twitter/X: https://twitter.com/MeetKevon Instagram: https://www.instagram.com/kevon
If you want to be a world-class educator, you don't just teach, you also have to coach. But it is so easy to become a bad coach who is not helpful, so how? In this episode, I will take my learnings as a father of 2 young daughters to show you how to become an excellent coach. Check out Small School: https://smallschool.is Get $100,000 Creator Education Business Case Study: http://broc.to/cs ▬▬▬▬ Video Chapters ▬▬▬▬ 00:00 Good Coaching is Rare 01:31 Expectation 05:39 The Default Method 09:02 New at Small School ▬▬▬▬ Follow for More ▬▬▬▬ Small School: https://smallschool.is Podcast: http://broc.to/podcast Twitter/X: https://twitter.com/MeetKevon Instagram: https://www.instagram.com/kevon
It is insanely hard to come up with a brand name! I've learned tough lessons in the past and this time I was determined to be intentional about it. In this episode, I'll walk you through my thought and validation process. You'll be directly in my head!
Check out Small School: https://smallschool.is Get $100,000 Creator Education Business Case Study: http://broc.to/cs
▬▬▬▬ Audio Chapters ▬▬▬▬ (0:00) The Game Plan (01:05) Why I'm Dropping the name "Public Lab" (02:49) The Smile & Scratch Naming Framework (05:13) How "Small School" Came Up (09:29) But, Is "Small School" a Good Name? (10:36) Am I The Only One Who Loves This Name? (14:04) This Person Said "The Name Is Horrible For Me" (16:39) What Do You Think?
▬▬▬▬ Follow for More ▬▬▬▬
Small School: https://smallschool.is Podcast: http://broc.to/podcast Twitter/X: https://twitter.com/MeetKevon Instagram: https://www.instagram.com/kevon
You want to be known but being a newbie online can be intimidating — you don’t know where to start, what to prioritize, or how to build trust with your non-existent audience. In this episode, I’ll share three actionable steps that helped me become the go-to person and build my business from $0 to $100,000! Get Free Build in Public Guide: https://publiclab.co/build-in-public Get $100,000 Creator Education Business Case Study: http://broc.to/cs ▬▬▬▬ Audio Chapters ▬▬▬▬ (0:00) Newbie dilemma (0:54) A bakery example (2:59) Passive business trap (5:03) #1 - Bet on Side Project Marketing (6:52) #2 - Create your success story (8:25) #3 - Earn your reputation in public (11:01) Recap ▬▬▬▬ Follow for More ▬▬▬▬ Small School: https://smallschool.is My newsletter: https://publiclab.co Twitter/X: https://twitter.com/MeetKevon Instagram: https://www.instagram.com/kevon
We often get so passionate about things we care about and assume others want them too. Do they want them? No! If you struggle to sell people what you truly believe in, this episode is for you. Get on the waitlist for Momentum Marketing Mastery: http://broc.to/qci ▬▬▬▬ Audio Chapters ▬▬▬▬ (0:38) A story with my daughter (3:37) What do your customers actually want? (5:04) Small School as an example (6:22) This is where you share your true beliefs (7:57) A restaurant example (9:42) What's new at Small School ▬▬▬▬ Follow for More ▬▬▬▬ My newsletter: https://publiclab.co Twitter/X: https://twitter.com/MeetKevon Instagram: https://www.instagram.com/kevon
In this interview, Chris Ngo shared his way of tailoring client offers, refining pricing options, and leveraging “listening” to grow his service business. It is mind-blowing how much you can achieve by making small tweaks to your pricing strategies. YOU WILL LEARN 💭 • The secret sauce in tailoring valuable client offers • Strategies in pricing your products/services to generate more revenue • How to leverage feedback in offer development WE GOT YOUR BACK 💪 0:00 Chris & Kevon saying hi 4:45 Who is Chris Ngo? 6:00 What got him into the topic of pricing 11:45 Selling services vs. Selling products 20:42 How to create a valuable offer that favors the clients 25:00 Why his entry course is only $37 33:54 How he grows the business by involving his community 40:58 What's that one thing people keep telling you to do but you keep rejecting? THIS AWESOME GUEST 💡 Dr. Chris Ngo – a doctor turned business owner. His journey began in the medical field, but over time, he discovered his passion for helping solo service providers and practitioners to value themselves without people pleasing. Now, his course, Power Up Your Pricing, guides providers in optimizing their offerings for sustainable success. Chris’ Twitter: https://twitter.com/DrChrisNgo Chris’ Linktree: https://linktr.ee/drchrisngo Power Up Your Pricing: https://www.powerupyourpricing.com/join
The only constant in life is change! But even though there are always new ways to teach and learn, like how cohort-based courses were hot during 2020-2022, I find 2 types of info products to always be the most important. In this episode, I’ll share why you should invest in them too.
After 3 years of showing up online, writing a ton, and running my business, I'm finally getting into the podcast space. I want to share why I'm doing this right now and how I think about it.