How I came up with the new brand “Small School” (thought & validation process)

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Small School Podcast

Kevon Cheung

14 episodes

5 days ago

Small School helps you become a world-class creator educator who builds, teaches, and markets exceptionally so that your customers go WOW. It is all too easy to create content and educate these days. To stand out from the crowd, you have to break away from the standard and start offering unreasonable learning experiences. You want to give students the highest value per minute, the courage to do & not to learn, and the care and feedback they need. Small School Podcast is here to help you do just that.

Entrepreneurship

Business

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All content for Small School Podcast is the property of Kevon Cheung and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How I came up with the new brand “Small School” (thought & validation process)

Small School Podcast

17 minutes 43 seconds

1 year ago

How I came up with the new brand “Small School” (thought & validation process)

It is insanely hard to come up with a brand name! I've learned tough lessons in the past and this time I was determined to be intentional about it. In this episode, I'll walk you through my thought and validation process. You'll be directly in my head!

Check out Small School: https://smallschool.is Get $100,000 Creator Education Business Case Study: http://broc.to/cs

▬▬▬▬ Audio Chapters ▬▬▬▬ (0:00) The Game Plan (01:05) Why I'm Dropping the name "Public Lab" (02:49) The Smile & Scratch Naming Framework (05:13) How "Small School" Came Up (09:29) But, Is "Small School" a Good Name? (10:36) Am I The Only One Who Loves This Name? (14:04) This Person Said "The Name Is Horrible For Me" (16:39) What Do You Think?

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Small School: https://smallschool.is Podcast: http://broc.to/podcast Twitter/X: https://twitter.com/MeetKevon Instagram: https://www.instagram.com/kevon