When building a new info product, should you focus on the content or copywriting first? Most creators would pour into the product, but I’m here to tell you why that’s a bad idea. In this episode, I'll give you some practical tips on where to put your energy first.

Momentum Marketing: https://smallschool.is/momentum-marketing Get $100,000 Creator Education Business Case Study: http://smol.is/cs ▬▬▬▬ Audio Chapters ▬▬▬▬ (00:00) Intro (01:26) When you overdevelop a product (02:59) What triggered me (04:54) If you’re running a restaurant (06:18) What’s new at Small School? (08:02) What if customers are unhappy ▬▬▬▬ Follow for More ▬▬▬▬ Small School: ⁠https://smallschool.is Podcast: ⁠http://smol.is/podcast⁠ Twitter/X: ⁠https://x.com/MeetKevon Threads: https://www.threads.net/@kevon