A round table style podcast developed from a closed-lost report. In this episode of Sales Stories from the Field we dive into a closed-lost deal and explore the valuable lessons hidden behind the loss. Your host Ian is joined by Liam, the account executive who managed the deal, and Jessica, his manager, to break down what went wrong, and more importantly, what they learned from the experience. Liam shares the story of pitching a $50,000 cloud storage solution to Tech Innovators, only ...
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