One urgent email changed everything. When a European health agency asked for a metadata registry no one else could provide, we didn’t spin up a pitch deck—we built. That moment of raw product–market fit set Sam Spencer, CEO of Aristotle Metadata, on a decade-long journey of scaling with focus, process, and a bias for the next achievable step. We talk about the unglamorous truths of SaaS: why your first competitor is almost always Excel; how a scrappy prototype beats a perfect plan; and where...