One urgent email changed everything. When a European health agency asked for a metadata registry no one else could provide, we didn’t spin up a pitch deck—we built. That moment of raw product–market fit set Sam Spencer, CEO of Aristotle Metadata, on a decade-long journey of scaling with focus, process, and a bias for the next achievable step. We talk about the unglamorous truths of SaaS: why your first competitor is almost always Excel; how a scrappy prototype beats a perfect plan; and where...
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One urgent email changed everything. When a European health agency asked for a metadata registry no one else could provide, we didn’t spin up a pitch deck—we built. That moment of raw product–market fit set Sam Spencer, CEO of Aristotle Metadata, on a decade-long journey of scaling with focus, process, and a bias for the next achievable step. We talk about the unglamorous truths of SaaS: why your first competitor is almost always Excel; how a scrappy prototype beats a perfect plan; and where...
Data That Doesn't Lie: Brand Tracking for the AI Era
SaaS Stories
30 minutes
2 months ago
Data That Doesn't Lie: Brand Tracking for the AI Era
What happens when you combine traditional market research expertise with cutting-edge technology? Stephanie Clapham, Director of Research at Latana, joins us to reveal how next-generation brand tracking is transforming how SaaS companies measure their brand health. Despite companies investing billions in brand marketing annually, most struggle to accurately measure whether these investments make a difference. Traditional brand tracking methods often deliver unreliable data at premium prices,...
SaaS Stories
One urgent email changed everything. When a European health agency asked for a metadata registry no one else could provide, we didn’t spin up a pitch deck—we built. That moment of raw product–market fit set Sam Spencer, CEO of Aristotle Metadata, on a decade-long journey of scaling with focus, process, and a bias for the next achievable step. We talk about the unglamorous truths of SaaS: why your first competitor is almost always Excel; how a scrappy prototype beats a perfect plan; and where...
