One urgent email changed everything. When a European health agency asked for a metadata registry no one else could provide, we didn’t spin up a pitch deck—we built. That moment of raw product–market fit set Sam Spencer, CEO of Aristotle Metadata, on a decade-long journey of scaling with focus, process, and a bias for the next achievable step. We talk about the unglamorous truths of SaaS: why your first competitor is almost always Excel; how a scrappy prototype beats a perfect plan; and where...
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One urgent email changed everything. When a European health agency asked for a metadata registry no one else could provide, we didn’t spin up a pitch deck—we built. That moment of raw product–market fit set Sam Spencer, CEO of Aristotle Metadata, on a decade-long journey of scaling with focus, process, and a bias for the next achievable step. We talk about the unglamorous truths of SaaS: why your first competitor is almost always Excel; how a scrappy prototype beats a perfect plan; and where...
Goggles On, Reality Off: The Training Revolution Nobody Saw Coming
SaaS Stories
42 minutes
3 months ago
Goggles On, Reality Off: The Training Revolution Nobody Saw Coming
Ever witnessed that moment of pure wonder when someone experiences virtual reality for the first time? That childlike innocence – that "wow" moment – was exactly what convinced Angus Stevens that Start Beyond was onto something revolutionary. Now approaching its 10-year anniversary, Start Beyond has transformed how organisations approach training, turning it from a dreaded chore into an experience employees actively seek out. At the heart of Start Beyond's success is a carefully balanced app...
SaaS Stories
One urgent email changed everything. When a European health agency asked for a metadata registry no one else could provide, we didn’t spin up a pitch deck—we built. That moment of raw product–market fit set Sam Spencer, CEO of Aristotle Metadata, on a decade-long journey of scaling with focus, process, and a bias for the next achievable step. We talk about the unglamorous truths of SaaS: why your first competitor is almost always Excel; how a scrappy prototype beats a perfect plan; and where...
