#RoastME - The Story of The Wendy's Twitter Account

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Matt Keck

7 episodes

8 months ago

My name is Matt Keck, and for 11 years I worked on the Wendy's Account at VML. I'm the Wendy's Twitter Guy. I'm not the only person who ever tweeted, or ran the account, but I am THE guy. From starting tweeting on the old Baconator account, to the rap battle with Wingstop and the mixtape Webeefin?, to Wendy's smashing the Durrr Burger in Fortnite, to National Roast Day. I wasn't just there for it all, I did it all with my amazing team. So let's talk about the strategy, the roasts, the incredible adventures, the hundreds of awards, and the tweets that got away. Here's your behind the scenes, inside look at the biggest brand account in the history of social media...@Wendys.

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Hosted on Acast. See acast.com/privacy for more information.

Episodes (7/7)

#RoastME - The Story of The Wendy's Twitter Account

Magnum Opus and Swan Song

This is the final episode on this little journey we're taking together as I tell you all the secrets behind the Wendy's Twitter account. In this last little nugget I talk about Wendy's Facebook and the crazy boomer memes, the Wendy's TableTop RPG (like dungeons and dragons) FEAST OF LEGENDS, and the importance of getting credit for your creative work. We talk about threads, Zuckerberg, Elon Musk, and a billionaire dick measuring contest, and we say our final goodbyes. Thanks for checking it out, and hope to see y'all on the other side.

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1 year ago

24 minutes 1 second

#RoastME - The Story of The Wendy's Twitter Account

Grand Prix

Wendy's changed the game of social media forever with how they used Twitter, but eventually every other brand followed suit. So, we changed the game again by being the first brand to go live on Twitch. Fortnite was holding a Food Fight event that pit Team Burger against Team Pizza. Why was Wendy's #TeamPizza? Because the Durrr Burger was freezing their beef, and that's no bueno in Wendy's book. (Dave's Way) I'm Matt Keck, the guy who just ran Wendy's Twitter for nearly a decade, and I'm also going to talk about the fickle nature of agencies, awards, and corporate hierarchies, and also Wendy's Spicy Chicken Nuggets and whether or not Chance the Rapper REALLY brought them back. Shout to Cannes Lion for all the statues I didn't get to keep.

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1 year ago

18 minutes 43 seconds

#RoastME - The Story of The Wendy's Twitter Account

National Roast Day

It's not every brand holiday people care about. In fact, they care about none of them. That was until Wendy's launched their holiday National Roast Day. You've heard all about the savage replies from the brand account, and now is your chance to get a tweet from the queen of heat. Also talk just a little bit about our time in Horizon Worlds in the Meta Quest building our branded worlds the WendyVerse. I didn't mention it on the episode but we got to go to TwitchCon with it, and Megan Thee Stallion twerked on Master Chief at the Padres Stadium while I watched in a suite with Jake from State Farm. That whole sentence is true but it sounds like a damn Mad Libs.

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1 year ago

19 minutes 28 seconds

#RoastME - The Story of The Wendy's Twitter Account

webeefin?

We took the Wendy's Twitter voice off the platform and put out a mixtape. After getting into a clapback rap battle with Wingstop it was only a matter of time before Wendy's drop its chart topping album. This led to my first trip to Cannes and the first gold lions. We talk about the backward nature of corporate structure and the way those doing the real work get left out to dry while the industry spends on unnecessary extravagance, and we also talk about how fun it is lol

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1 year ago

17 minutes 39 seconds

#RoastME - The Story of The Wendy's Twitter Account

18 Million Retweets

After the first explosion of attention crashed down on the Wendy's Twitter account, one kid arrived in the wake looking for a year's supply of chicken nuggets. That kid, Carter Wilkerson, better known to the World as #NuggsForCarter. This curly haired high school student would come out of nowhere and dethrone Ellen's Oscar selfie as the most retweeted tweet of all time. A tweet about chicken nuggets. He also ends up in a Katy Perry music video, but we'll talk about that.

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1 year ago

16 minutes 40 seconds

#RoastME - The Story of The Wendy's Twitter Account

The Tweet Heard Round the World

Getting started on the Wendy's account wasn't overly intimidating because it hadn't become what it would yet. In this episode I talk about my entrance into advertising, The Browning, I'm a Snake, getting hired at VML, working with Amy Brown and what it was like when those first viral tweets hit. Also the struggles of trying to continue doing something on your own, and find successes. Let's talk about the origin story of Smug Wendy.

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1 year ago

24 minutes 4 seconds

#RoastME - The Story of The Wendy's Twitter Account

Trailer: Roast Me: The History of the Wendy's Twitter Account

Matt Keck is the Wendy's Twitter Guy. Not the only person who worked on Wendy's Twitter, but the primary person behind the curtain with Twitter Fingers to spare. Now after leaving his job as a Creative Director on the account after nearly 11 years, Matt is taking one quick lap around the block to talk about some of the stories and secrets that he couldn't share before. Want to learn about the most popular brand account in the history of social media? Then it's time to talk tweets, roasts, Dungeons and Dragons, mixtapes, and Fortnite.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

1 minute 4 seconds