The Tweet Heard Round the World

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#RoastME - The Story of The Wendy's Twitter Account

Matt Keck

7 episodes

8 months ago

My name is Matt Keck, and for 11 years I worked on the Wendy's Account at VML. I'm the Wendy's Twitter Guy. I'm not the only person who ever tweeted, or ran the account, but I am THE guy. From starting tweeting on the old Baconator account, to the rap battle with Wingstop and the mixtape Webeefin?, to Wendy's smashing the Durrr Burger in Fortnite, to National Roast Day. I wasn't just there for it all, I did it all with my amazing team. So let's talk about the strategy, the roasts, the incredible adventures, the hundreds of awards, and the tweets that got away. Here's your behind the scenes, inside look at the biggest brand account in the history of social media...@Wendys.

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Hosted on Acast. See acast.com/privacy for more information.

The Tweet Heard Round the World

#RoastME - The Story of The Wendy's Twitter Account

24 minutes 4 seconds

1 year ago

The Tweet Heard Round the World

Getting started on the Wendy's account wasn't overly intimidating because it hadn't become what it would yet. In this episode I talk about my entrance into advertising, The Browning, I'm a Snake, getting hired at VML, working with Amy Brown and what it was like when those first viral tweets hit. Also the struggles of trying to continue doing something on your own, and find successes. Let's talk about the origin story of Smug Wendy.

Hosted on Acast. See acast.com/privacy for more information.