18 Million Retweets

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#RoastME - The Story of The Wendy's Twitter Account

Matt Keck

7 episodes

8 months ago

My name is Matt Keck, and for 11 years I worked on the Wendy's Account at VML. I'm the Wendy's Twitter Guy. I'm not the only person who ever tweeted, or ran the account, but I am THE guy. From starting tweeting on the old Baconator account, to the rap battle with Wingstop and the mixtape Webeefin?, to Wendy's smashing the Durrr Burger in Fortnite, to National Roast Day. I wasn't just there for it all, I did it all with my amazing team. So let's talk about the strategy, the roasts, the incredible adventures, the hundreds of awards, and the tweets that got away. Here's your behind the scenes, inside look at the biggest brand account in the history of social media...@Wendys.

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Hosted on Acast. See acast.com/privacy for more information.

18 Million Retweets

#RoastME - The Story of The Wendy's Twitter Account

16 minutes 40 seconds

1 year ago

18 Million Retweets

After the first explosion of attention crashed down on the Wendy's Twitter account, one kid arrived in the wake looking for a year's supply of chicken nuggets. That kid, Carter Wilkerson, better known to the World as #NuggsForCarter. This curly haired high school student would come out of nowhere and dethrone Ellen's Oscar selfie as the most retweeted tweet of all time. A tweet about chicken nuggets. He also ends up in a Katy Perry music video, but we'll talk about that.

Hosted on Acast. See acast.com/privacy for more information.