Grand Prix

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#RoastME - The Story of The Wendy's Twitter Account

Matt Keck

7 episodes

8 months ago

My name is Matt Keck, and for 11 years I worked on the Wendy's Account at VML. I'm the Wendy's Twitter Guy. I'm not the only person who ever tweeted, or ran the account, but I am THE guy. From starting tweeting on the old Baconator account, to the rap battle with Wingstop and the mixtape Webeefin?, to Wendy's smashing the Durrr Burger in Fortnite, to National Roast Day. I wasn't just there for it all, I did it all with my amazing team. So let's talk about the strategy, the roasts, the incredible adventures, the hundreds of awards, and the tweets that got away. Here's your behind the scenes, inside look at the biggest brand account in the history of social media...@Wendys.

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Hosted on Acast. See acast.com/privacy for more information.

Grand Prix

#RoastME - The Story of The Wendy's Twitter Account

18 minutes 43 seconds

1 year ago

Grand Prix

Wendy's changed the game of social media forever with how they used Twitter, but eventually every other brand followed suit. So, we changed the game again by being the first brand to go live on Twitch. Fortnite was holding a Food Fight event that pit Team Burger against Team Pizza. Why was Wendy's #TeamPizza? Because the Durrr Burger was freezing their beef, and that's no bueno in Wendy's book. (Dave's Way) I'm Matt Keck, the guy who just ran Wendy's Twitter for nearly a decade, and I'm also going to talk about the fickle nature of agencies, awards, and corporate hierarchies, and also Wendy's Spicy Chicken Nuggets and whether or not Chance the Rapper REALLY brought them back. Shout to Cannes Lion for all the statues I didn't get to keep.

Hosted on Acast. See acast.com/privacy for more information.