This is the first of a 2 part series with guest Mr. Dean Thompson. As chair of the Council for the Alberta Association of Opticians, he is responsible for creating a new board of directors overseeing all aspects of creating a not-for-profit organization. The AOA's mission is to Advance the profession of optician-ry in Alberta and across Canada. With more than 40 years in the optical business, Dean is keen to explore the future direction for eye care Professionals. His perspective as a lifetime optician, a contact practitioner, an instructor of optical students, and as one who has a unique perspective from being involved in optical missions abroad, offers invaluable insights.
(02:20) Introduction
(06:00) The high standard required by opticians today.
(10:30) An optician / nurse parallel needed for public perception.
(13:20) Scope of practice task lateral transference in the profession
(17:20) Balancing the business with customer care.
(20:30) The customer is shopping. Your in the Image Business!
(23:21) Opticians being the differentiator for business success.
(25:19) Selling begins in the absence of knowledge. Knowledge breeds trust.
(26:38) Being in business for the long game.
Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….
If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.
For more personal attention: Please click the link below 👇
https://joemireault.focalpointcoaching.com/
LeadOD Empowers doctors to integrate leadership, sales, and culture building with patient care. It's a process of, or a transition, in seeing yourself differently and moving from employee technician to visionary owner. Today we continue with more insights with Dr. Thayil and we start with change. Change brings with it many challenges one of which is friction………!
(00:00). Introduction
(01:31). Change - Allows us to be in a better state than before
(04:57. Tech and AI allow for more customer focus
(06:15). Best Practices for Staff Motivation....discover ones personal, professional & financial goals for onboarding
(10:44). Employee retention...Starts with hiring and continues with creating good employees
(14:14). Do you fall in line with the clinics....Mission, Vision and Values?
(16:28). Measuring success
(17:17). A capital investment strategy requires thoughtful planning
(20:46). The significance of the dispensary for the practices success .... Understanding you're in Sales!
(23:30). Marketing requires a multiple prong strategy
(26:19). Long term retention rests with the OD's patient Connection
(30:01) OD - Patient relationships... don't have to be time based
(31:44) The future of Optometry
(33:21) LeadOD's Legacy
(35:17). Closing Thoughts
Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….
If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.
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This episode is the first of a 2 part series with todays guest Dr. Ben Thayil of LeadOD. LeadOD is a leadership development organization. Founded by Dr. Ben Thayil, LeadOD serves to help doctors and business owners build success through leadership development. From team building to corporate culture, Dr. Thayil believes that everything rises and falls on leadership. If you build better people, you build a better business.
(00:00). Introduction
(02:55). The Hidden curriculum - Business knowledge necessary for success
(08:03). Communication is the key to business and emotional leadership
(09:48). Burn-Out.... an old age concern
(12:24). Delegation boils down to Trust... allow for mistakes
(18:25). Going from Transactional to Transformational experiences begins with the OD
(25:26). Time management holds the Key to working ON the business
(29:25). Mistakes Happen... What's important is to learn from them
(33:01). Hiring diversity of skill sets.....Balances the business tasks of the clinic
Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….
If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.
For more personal attention: Please click the link below 👇
Public speaking, and make no mistake about it..... is exactly what you are doing all day, every day, when you engage someone entering the clinic. Your ability to communicate effectively is becoming increasingly more important. Public speaking is what you do all the time with strangers. By upping your game…and adopting new skills … it will translate into better customer experiences, a higher conversion rate and more revenue. In this episode we are going to discover where public speaking techniques translate into a better performance in your optical retail setting.
(00:00) Introduction
(02:10) Public speaking Helps you speak in public
(05:13) Ways to feel Confident when Speaking to a Stranger
- Begin with a Positive Attitude
- Complement a stranger is a good start
- Introduce yourself
- Ask open ended questions....this requires engagement
- Stay up to date on current affairs
- Inquire about their background
(08:40) Public Speaking Techniques translated into a Retail Optical setting
(12:10) When the message is Credible - The message becomes Effective
(13:09) Call to Action
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
For more personal attention: Please click the link below 👇
In 2025, we're not just running medical practices but a tech-enabled business that delivers eye care. In this episode I will have a candid conversation with a brilliant optician / entrepreneur and founder of SpexBot - https://spexbot.com/. Practice owners are often surprised when they find out these automation tools exist…. I certainly was! The repetitive work tasks that used to require deep expertise and complex processes can now be on autopilot. Perry Brill created SpexBot and defined a category of automated apps to handle back office work and systems that power your business.
(00:00) Introduction
(02:22) Who Is Perry Brill?
(05:15) The case for Insurance Claim Automation
(07:06) Perry's LightBulb moment for SpexBot
(08:42) Opticianry - A Job for a Lifetime ! & What matters most.
(15:04) SpexBot's New Tech - and the Operational Benefits
(16:60) Technology help to Keep staff Customer Centric
(20:28) Invest in Technology, SaveTtime, use the Tools, own the Tech & see the ROI
(24:25) Reassurance of Technology investment
(27:54) Trusting Technology, Trusting data security, & maintaining privacy, keeping data Ownership
(33:44) Time - to - Value .....ROI $ ( Where and how to see the benefits and remove the PAIN)
(38:48) Onboarding flow with SpexBot
(39:48) Perry's Closing Comments
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
For more personal attention: Please click the link below 👇
https://joemireault.focalpointcoaching.com/
As an entrepreneur, who was attracted to the Optical business with little or no knowledge of the industry, the only resource I had was my creativity. My ability to assess and innovate on the run. With a history of multiple careers and changing environments it was my self belief, my attitude and the willingness to take risks that drew the creativity from inside me to be able to adapt to change. In this episode we will take a look into understanding creativity and its significance for business success.
(00:00) Introduction
(01:43) To reach your Creative potential , change your perception
(03:25) Collaborate for better Creativity
(04:31) Creative answers come from asking better questions?
(05:53) Your Creative Journey has 4 phases
(07:30) Creativity, is as inevitable and necessary as Change
(10:03) Sales success depends on our Creativity
(12:09) The Relationship between Change and Creativity
(14:19) Creative implementation for Optical Business success
(16:36) Entrepreneurial suggestions to inspire Creativity
(19:08) Five initiatives to kick start the Creative Process
Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….
If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.
For more personal attention: Please click the link below 👇
In this Episode we will examine just what business coaching is all about. Business coaching is a personalized service that helps develop leadership, business skills and solves specific challenges. It can help you find solutions and take your practise to the next level. While a business coach won’t make decisions for you or tell you what to do, the person can act as a sounding board for your thoughts and offer an external perspective on a variety of business issues. What defines success will depend on your goals and what you want to accomplish. A culture of coaching will provide your business with ….The Competitive Advantage!
(00:00) Introduction
(02:30) Why is Coaching Important
(04:15) Coaching requires a willingness for Change
(06:24) If Coaching is so Great.... The what gets in the Way?
(09:07) What type of person gets the most out of Coaching?
(10:34) So how does Business Coaching Work?
(11:25) What qualifies one to be a Business Coach?
(14:11) What the Host brings to Coaching !
(17:13) Conclusion
Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….
If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.
For more personal attention: Please click the link below 👇
https://joemireault.focalpointcoaching.com/
Have you ever felt that positive visualization hasn’t changed your life as much as you’d hoped? Have you ever wondered why those vision boards and affirmations haven’t manifested your dreams? Fantasizing about success can actually hold you back…..unbridled positive thinking can sometimes backfire if not tempered with grounded optimism. In this episode we will discover that the problem isn’t optimism itself – it’s that we’ve stopped distinguishing between grounded confidence and wishful thinking.
(00:00) Introduction
(01:42) The difference between grounded Confidence and Wishful Thinking.
(02:35) Reality-based and fantasy- What is the distinction?
(04:19) How to harnesses Dreams & yet stay grounded in Reality
(06:17) Identifying your Internal Obstacles that can limit action
(07:48) The Economic cost of Over-Optimism
(09:32) The Business effects of Positivity vs Practicality
(11:46) Call to Action
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
For more personal attention: Please click the link below 👇
https://joemireault.focalpointcoaching.com/
In this episode we are reminded that stress is ever present in our lives. Even though it is difficult to live with at time, we need to realize that we can't live without it! Left unattended .. Stress can impact job satisfaction, lead to burnout, and even affect interpersonal relationships or physical health…. if not managed effectively. Recognizing and addressing stress in the optical field is essential for sustaining long-term success and personal well-being.
(00:00) Introduction
(02:17) Stress Effects on the Body
(03:42) Managing Stress in the Optical Business
(05:37) Strategies Dealing with Stress in Optical
(07:53) The Upside of Stress - Positive Benefits
(10:20) Conclusion
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
For more personal attention: Please click the link below 👇
In this episode, you can debate how much humour to use, you can debate when humour is most effectively inserted, you can even debate the type of humour that should be used. But you cannot deny the power of laughter as a universal bond from human to human.
(00:00) Introduction
(03:16) Story telling with Humour
(04:16) Humour is the Highest form of Language Mastery
(05:55) Humour needs to be Learned
(07:27) Humour builds relationships
(08:26) Humour Fosters Connections and Builds Trust
(10:33) The Value Of Humour
(12:24) Examples of using Humour Effectively
(13:02) Outro - Humour is a Breath of Fresh Air
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
For more personal attention: Please click the link below 👇
The title of of this Episode is "Uncensored Anonymous Conversations", having anonymity in other words. I am requesting your contribution to thought provoking ideas, or suggestions that add value to the community of Eye Care Professionals. I am introducing a new segment in the podcast; offering an opportunity where your voice can be heard and shared with like minded colleagues who have ideas and suggestions for the betterment of the optical profession.
(00:00) Introduction
(02:54) An Invitation to Voice your Opinion
(03:53) Anonymity Defined
(05:31) Uncensored Free Speech offered
(06:32) Outlining the Expectations
(07:30) How to get Involved
(08:31) Suggested Talking Points
(11:49) Reinforcing the Invitation to Participate - One Voice at a Time!
(12:33) Call to action
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
For more personal attention: Please click the link below 👇
In this episode I will share with you my findings after entering 7 different optical business as a Secret Shopper. My objective was to look for a new frame and wanted to see how I would be engaged and if I might be pleasantly surprised. Hopefully, this would take the form of being educated on what might satisfy both my want and needs, but also provide me with an enjoyable experience, where they gained my trust and had my best interests in mind. So... here are the challenges and failings I encountered in my recent shopping experiences.
(00:00) Introduction
(02:32) Store #1. Existing Customer Can't be Taken for Granted
(04:05) Store #2. Ask Questions and then Listen
(06:00) Store #3. An Ongoing Growth Strategy is Required for Success
(07:35) Store #4. What makes you different from the Competition
(11:19) Store #5. Employees - Your biggest Asset
(13:22) Store #6. Establish An Exist Strategy - Sooner then Later
(16:21) Store #7. An Emotional Experience is Necessary for Customer Retention
(17:59) Conclusion and Take Aways
(21:54) Call to Action
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
For more personal attention: Please click the link below 👇
https://joemireault.focalpointcoaching.com/
In this episode I offer insight about the person who is delivering this podcast content and why he thought he had the ability to pursue the optical business without any previous experience. There were a lot of lessons learned along the way in his journey that did not always follow any logical path, but rather an attraction for adventure and change, implementing innovation and developed a survival instinct or rather exposing it. It is his belief that we all have a greater inner strength ….that we don’t realize until we are being challenged.
(00:00) Introduction
(03:05) Work 8 Hours a Day ( There is no Secret to Success! )
(04:17) When Opportunity Knocks
(06:15) Knowledge is Power
(08:19) Understanding Time - The Variable for Success
(10:02) Your Value is In what you Know
(11:19) Living the Dream
(13:31) Putting one Foot in Front of the Other
(16:24) Have a Vision - Build a Rod Map
(19:15) Setting the stage for a New Experience
(20:51) Whom ever Touches the Customer is Your Asset
(22:33) An Emotional Experience prompts Retention
(22:44) Consulting paves the Way to ownership
(28:02) The Journey ends ... I'm in the Optical Business
(29:17) CTA
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
For more personal attention: Please click the link below 👇
https://joemireault.focalpointcoaching.com/
Fear Is a Survival Mechanism. Our brains were built to protect us — not make us happy. In the past fear helped us survive predators or danger. Today our brain still scans for threats — just now it’s bills, judgment, failure, rejection. "nothing to fear but fear itself” It is a powerful motivational line that still gets quoted a lot today. What it means is basically: There’s nothing in the world we should be scared of, except for fear itself, because fear is the real enemy. Fear becomes the default — not because it’s right, but because it’s familiar. In this episode we are going to unpack the meaning behind "nothing to fear but fear itself." Fear gets a bad reputation, but it's actually one of the most useful and powerful emotions when you know how to work with it instead of against it.
(00:00) Introduction
(01:32) Fear sells - It drives the sales process
(04:05) Fear make things worse than what they are
(05:27) Fear in your personal life effects your work
(06:37) Fear kills creativity
(07:10) Fear can be a Signal - Not a Stop sign.
(08:12) How can we control fear?
(09:49) Use Fear as a Lens for Empathy and Understanding
(11:42) Fear limits your ability to grow
(13:12) The Positive Aspects of Fear
(15:18) A dose of Fear is Like Mental Caffeine
(16:45) Call To Action
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
For more personal attention: Please click the link below 👇
https://joemireault.focalpointcoaching.com/
In this episode we are going to step away from references to selling and sales and being sold and move more towards what I believe is how to serve without trying to convince and persuade the customer to buy. But first we need to change the way we communicate and label opticians relative to selling and sales. We need to change the narrative when it comes to these 4 letter words, sell and sale. Position yourself as a partner, not a salesperson. If you don’t…. it's on you if they see a sales person and not an advisor or consultant or a professional Optician! We need to move away from a sales centric approach in converting visitors to customers or patients.
(00:00) Introduction
(02:03) Moving away from a Sales Centric approach
(06:04) Opticians are not Sales People
(08:11) Eliminate selling through educating, providing value and building trust
(10:30) Stop selling and start making Money
(14:36) Trust only happens in the presence of Knowledge
(15:33) Falling into a Sales Mode - As your Default
(17:43) Selling happens in the absence of Knowledge
(18:22) Call To Action
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your practice growth score.
For more personal attention: Please click the link below 👇
https://josephmireault.focalpointcoaching.com/
In this episode we will examine this new world of tariffs that are having a direct and indirect effect on us as business owners as well as our customers. There is a ripping effect as well as a trickle down impact that needs to be understood. To close your eyes and ears and hope for the best is not a call to action. We need to be knowledgeable of what we can and cannot control, and begin to take actionable steps to protect our bottom line.
(00:00) Introduction
(01:22) Definition of a Tariff
(02:27) Positive impact of Tariffs
(04:11) Negative impact of Tariffs
(05:56) Tariffs affect the Optical Business
(07:02) How Optical can Adapt to Tariffs
(09:14) Tariffs influence Customer Buying Behaviour
(10:06) Tariffs create Personal Challenges
(12:06) Consumers adapt to Economic Challenges
(13:36) Call to Action
(14:10) Conclusion
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your practice growth score.
For more personal attention: Please click the link below 👇
https://josephmireault.focalpointcoaching.com/
The Conversion Rate - The HOLY GRAIL for success in the Optical business. Conversion takes on many faces on the road to converting patients and visitors to the dispensary, into paying customers. The influencers that affect your conversion rate come from both internal and external forces. This episode will explore the many factors that require your attention, if you wish to succeed and grow the business.
(00:00) Introduction
(01:45) The impact of the Conversion Rate
(03:49) External influences impacting Conversion
(05:11) Ways to Boost Conversion
(09:03) Internal Influences impacting Conversion
(12:24) Limitations that Effect that Conversion Rate
(14:24) Employer Empowerment can enhance staff Conversion Success
(15:43) Call to Action
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your practice growth score.
For more personal attention: Please click the link below 👇
https://josephmireault.focalpointcoaching.com/
Welcome back to Revenue RX Optical Retails Win's and Part 2 with Mr. Robert Dalton the Executive Director of the OAC - The Opticians Association of Canada. Today we continue to drill down on the commercial aspect of the Optical Retail business and the important role the Optician plays it it success. Robert continues to offer his thoughts and recommendations on on a number of relevant topics and delivers actionable takeaways. Some highlights are inventory management in light of the current tariffs, the continued online competition, regulatory challenges, and the future of the profession.
(00:00) Ethical concerns when selling
(03:45) Upselling requires product knowledge
(06:45) Conversion Rate
(09:00) Customer care salesmanship
(12:45) Building trust through education
(13:20) Inventory management in regard to tariffs
(17:30) The Value of OAC Membership
(19:27) Online competition challenged by an emotional customer experience
(27:15) Regulatory changes...staying informed
(33:31) Liability insurance
(38:15) Future Trends and being tech savvy
(40:30) The integration of hearing services
(43:10). A profession of opportunity !
(44:00). Reaching out to the OAC
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe!
For more personal attention: Please click the link below 👇
https://josephmireault.focalpointcoaching.com/
Welcome to revenue RX, Optical Retail wins. Today we visit with Robert Dalton the Executive Director of the OAC The Opticians Association of Canada. In this 2 part series we will take a detailed look into the commercial aspect of the Optical Retail Business and the critical role of the optician. Through the past 15 years as the Executive Director and a lifetime of experience and expertises as an optician, Robert takes the lead in guiding the association through changing times. As you will discover Roberts passion is unmatched in his dedication and commitment to the betterment of the profession of Opticians.
(00:00) Robert Dalton Introduction
(08:20) Defining the working titles of Opticians and support staff
(12:30) Employee retention and recruitment
(19:10) Thoughts on compensation
(22:40) The growth of the fraternity - Optician intake level
(28:25) Hiring and qualifications needed to be great
(30:40) Attitude required for Optician success, Hopefulness prevails
(36:00) Marketing preparation through OAC and on the job experience
(40:02) Dispensary profitability the key to success
(41:50) Conversion accountability
(45:00) Building trust through patient education
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe!
For more personal attention: Please click the link below 👇
https://josephmireault.focalpointcoaching.com/
Welcome back to Revenue RX, Optical Retails wins and Part 2 with Dr. Trevor Miranda.
In this episode we continue to drill down on the commercial aspect of the Optical Retail business and its significance to the success of the practice. Dr. Miranda will continue to offer insights of what makes his practice successful by having a 100% buy-in to the overall culture he has created.
(00:00) Destination or Location Marketing
(06:00) Emotional Connection for Retention
(13:10) Optometry - a Trusted Profession & Obtaining Trust in the Dispensary
(14:40) Customer Retention through Education
(18:21) What it Means to Care - & Wrap it into a solution
(22:13) Exit Strategy
(26:33) Future Trends
(29:30) OD obsolesce? Saved by Human Interaction
(32:35) OD's Embracing Retail & Sales
(36:06) Is There an Ethical Conflict with Sales? Or Misconception?
(40:00) Business Education suggested Resources
(43:30) Selling is Educating
(46:38). The Dispensary pays the Bills $
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.
I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Your suggestions will be most appreciated.
For more personal attention: Please click the link below 👇
https://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/