In this episode I will share with you my findings after entering 7 different optical business as a Secret Shopper. My objective was to look for a new frame and wanted to see how I would be engaged and if I might be pleasantly surprised. Hopefully, this would take the form of being educated on what might satisfy both my want and needs, but also provide me with an enjoyable experience, where they gained my trust and had my best interests in mind. So... here are the challenges and failings I encountered in my recent shopping experiences.
(00:00) Introduction
(02:32) Store #1. Existing Customer Can't be Taken for Granted
(04:05) Store #2. Ask Questions and then Listen
(06:00) Store #3. An Ongoing Growth Strategy is Required for Success
(07:35) Store #4. What makes you different from the Competition
(11:19) Store #5. Employees - Your biggest Asset
(13:22) Store #6. Establish An Exist Strategy - Sooner then Later
(16:21) Store #7. An Emotional Experience is Necessary for Customer Retention
(17:59) Conclusion and Take Aways
(21:54) Call to Action
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
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https://joemireault.focalpointcoaching.com/