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Revenue Rewired
Jay Feitlinger and Sarah Shepard
57 episodes
4 days ago
Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in and take your business to the next level.
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Marketing
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All content for Revenue Rewired is the property of Jay Feitlinger and Sarah Shepard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in and take your business to the next level.
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Marketing
Business
Episodes (20/57)
Revenue Rewired
Ep 35: Why Strategy Feels Slow

You wanted results yesterday. Your boss wants more leads tomorrow. But your agency? They're asking you to slow down.

In this episode, Jay and Sarah unpack why strategy feels slow, but is actually the fastest path to sustainable growth. From TikTok tree surgeons to Wile E. Coyote references, they break down why “just doing something” often backfires, and how external partners can help you see the real issues under the surface.

In this episode, you’ll learn:

  • Why fast execution often hides deeper problems
  • What strategic partners see that internal teams can’t
  • How to prioritize the right problems with data
  • What tree maintenance has to do with business growth


If strategy feels like a luxury you don’t have time for, this episode might just change your mind.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ


Show more...
3 days ago
25 minutes 50 seconds

Revenue Rewired
AI Ep 22: Data Is the Moat. AI Is the Drawbridge.

Everyone’s talking about prompts. But the real power move? Structuring the data no one else has. In this episode of Two-Minute AI Tips, Sarah breaks down the winning combo of proprietary data and AI, and why infrastructure, not novelty, is your edge.

In this episode, you’ll learn:

    • Why generic models need unique data to create value
    • How to think about your internal assets as leverage
    • What teams with real AI maturity are doing differently
  • If you want a moat AI can actually defend, it starts with your data.


    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/



    Show more...
    5 days ago
    1 minute 57 seconds

    Revenue Rewired
    Ep 34: This One Thing Accelerates Biz Dev

    You’ve got a curious prospect. They like your work. They’re vibing with your team. But when you ask what they’re trying to achieve... crickets.

    In this episode, Jay and Sarah break down why the single most important thing in your sales process isn’t a deck, a demo, or a discount, it’s clarity.

    You’ll learn how they use one make-or-break question to qualify real opportunities, stop chasing vague leads, and get buyers to define success before a proposal ever hits their inbox.

    In this episode, you’ll learn:

    • The #1 question we ask every prospect
    • Why clarity kills slow sales cycles
    • How to disqualify without ghosting
    • The mindset shift that makes biz dev faster (and less annoying)


    If your sales process feels stuck, bloated, or aimless, this one’s your reset.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/


    Show more...
    1 week ago
    29 minutes 1 second

    Revenue Rewired
    AI Ep. 21: How to Tell When People Use AI

    AI writing is getting smoother, but not smarter. In this episode of Two-Minute AI Tips, Sarah breaks down the subtle clues that reveal when something was written by a model, not a human, and why removing too much “mess” makes your message fall flat.


    In this episode, you’ll learn:

    • The telltale signs of AI-generated content
    • Why perfection isn’t always persuasive
    • How to bring your voice back into AI-assisted writing


    If your writing feels too clean to connect, this one’s for you.


    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ





  • Show more...
    1 week ago
    1 minute 57 seconds

    Revenue Rewired
    Ep 33: What HubSpot Got Right About Sales (That Most Service Teams Miss)

    Everyone wants faster sales cycles.

    But what if that’s not the smartest move?

    In this episode, Sarah and Jay challenge the assumption that a shorter sales process is always better. Drawing on their own experience with HubSpot, and their journey refining StringCan’s intake, they explore the value of longer business development cycles that actually build trust, answer real questions, and set the foundation for stronger client partnerships.

    If long qualification cycles are critical in SaaS, why are service-based businesses skipping them, and then wondering why retention suffers?

    In this episode, you’ll learn:

    • Why a “faster yes” can lead to a faster churn
    • When longer intake cycles increase conversion and confidence
    • How to build a BD process that screens for fit, not just speed
    • What StringCan changed in its own process to improve outcomes

    If your sales process is all speed and no substance, this episode will make you rethink everything.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/


    Show more...
    2 weeks ago
    33 minutes 25 seconds

    Revenue Rewired
    AI Ep 20: How to Measure True AI ROI

    What if the best return from AI isn’t speed or cost savings, but confidence? In this episode of Two-Minute AI Tips, Sarah breaks down why internal trust and fluency with AI tools might be the most underrated ROI of all.

    In this episode, you’ll learn:

    • Why AI confidence is a performance multiplier
    • How mindset shifts change results faster than tools
    • What to track if you actually want adoption to stick


    Want better output? Start by investing in belief.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Show more...
    3 weeks ago
    1 minute 44 seconds

    Revenue Rewired
    Ep 32: Revenue Rewired - The Book!

     “You don’t scale broken systems. You just scale the chaos.”

    For 15 years, we’ve worked with CEOs and CROs who thought more leads, bigger budgets, and extra headcount were the answer. But the truth is, their revenue system was leaking underneath.

    In this episode, Sarah and Jay break down the five silent leaks that are quietly taxing your growth, and why Revenue Rewired, their new book, is the playbook every executive needs to stop bleeding revenue and start scaling results.

    In this episode, you’ll learn:

    • Why every leak is a hidden tax on your business
    • The 5 leaks costing leaders millions each year
    • How alignment beats effort when it comes to scaling
    • Why fixing leaks unlocks growth you didn’t think was possible


    Revenue Rewired is on Amazon October 10. Grab your copy and rewire your revenue system before another quarter slips away. https://www.amazon.com/dp/B0FST7JCXQ

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/


    Show more...
    3 weeks ago
    28 minutes 7 seconds

    Revenue Rewired
    AI Ep 19: AI Doesn’t Automate Trust

    Can AI write the email? Sure. But should it? In this episode of Two-Minute AI Tips, Sarah explains why automating your communication is not the same as earning trust, and how to draw the line between assistance and erosion.

    In this episode, you’ll learn:

    • Where automation helps, and where it hurts
    • Why trust can’t be outsourced to AI
    • How to protect the human moments that actually close deals

    Use AI to support the relationship. Not replace it.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Show more...
    3 weeks ago
    1 minute 38 seconds

    Revenue Rewired
    AI Ep 18: AI Fluency Will Become a Leadership Prerequisite

    AI isn’t optional anymore, and neither is understanding how it works. In this episode of Two-Minute AI Tips, Sarah explains why AI fluency is quickly becoming a baseline requirement for high-performing leaders, and what happens if you don’t keep up.

    In this episode, you’ll learn:

    • Why AI literacy will define the next generation of leadership
    • What “fluency” actually means in a business context
    • How to close your knowledge gap, before it becomes a credibility gap


    If you’re still delegating AI understanding to your team, this one’s for you.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Show more...
    1 month ago
    1 minute 51 seconds

    Revenue Rewired
    Ep 31: The Bottleneck No One Wants to Confront: The Owner

    Your team is capable. The strategy makes sense. But progress keeps stalling.

    Why?

    Because the bottleneck isn’t the system. It’s the person who built it.

    In this episode, Sarah Shepard and Jay Feitlinger pull back the curtain on the most common, and most uncomfortable, growth constraint in founder-led businesses: the owner.

    You’ll learn:

    • Why your team is stuck waiting (and too afraid to say why)
    • How “protecting the business” turns into hoarding decisions
    • What real delegation looks like when revenue is on the line
    • The tactical moves that remove you from what you shouldn’t own


    If every decision still flows through your inbox, this episode is your wake-up call.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Show more...
    1 month ago
    34 minutes 43 seconds

    Revenue Rewired
    AI Ep 17: Why AI Isn’t Cutting Costs

    Think AI will slash your budgets? Think again. In this episode of Two-Minute AI Tips, Sarah breaks down the myth that AI reduces costs, and reveals what it’s really doing to your budget and team structure.

    In this episode, you’ll learn:

    • Why AI shifts costs instead of eliminating them
    • How teams are evolving, not shrinking, in response
    • What mindset shift leaders need to unlock real AI ROI


    Stop expecting savings. Start demanding smarter allocation. That’s where the edge is.


    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Show more...
    1 month ago
    1 minute 57 seconds

    Revenue Rewired
    AI Ep 16: Read These Two AI Books Today

    AI isn’t just a tech issue, it’s a leadership one. In this episode of Two-Minute AI Tips, Sarah shares two must-read books (The AI-Driven Leader and Digital Impact) that helped reshape how her team uses AI to drive real business value.

    In this episode, you’ll learn:

    • Why AI is less about tools and more about decisions
    • How trust, not tech, will define your brand’s success
    • What small shifts we made at StringCan based on these two reads


    Grab these books, flip the lens inward, and start leading your AI rollout like it actually matters.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/


    Show more...
    1 month ago
    1 minute 56 seconds

    Revenue Rewired
    Ep 30: You’re Being Catfished by Your Forecast

    Your CRM says you have $2M in pipeline. Your bank account says otherwise.

    Most revenue leaders trust their CRM to make critical business decisions, hiring, forecasting, resource allocation. But garbage data creates garbage decisions, and most CRMs are full of garbage.

    In this episode, Jay Feitlinger and Sarah Shepard at StringCan Interactive reveal why your CRM is probably lying about your real pipeline health, and how bad data is quietly killing deals before you even know they exist.

    In this episode, you’ll learn:

    • The 3 CRM lies that destroy accurate forecasting (and how to spot them)
    • Why 70% of "qualified leads" in your CRM will never buy
    • The hidden cost of bad data: $500K+ in wasted sales capacity annually
    • The 5-minute audit that reveals if your CRM data is trustworthy

    If you're making revenue decisions based on CRM reports, this episode might save your quarter.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/


    Show more...
    1 month ago
    29 minutes 41 seconds

    Revenue Rewired
    AI Ep 15: AI Is Eating Our Profit

    Training on AI feels like it’s draining your time and money? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks the hidden cost of AI adoption, and why it’s worth every penny if you play the long game.

    In this episode, you’ll learn:

    • Why AI is absorbing 10–20% of team time
    • What “real” AI learning looks like beyond tools
    • How compounding effort leads to future returns

  • If you’re wondering whether the time you’re spending on AI will ever pay off, this one’s for you.


    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Show more...
    1 month ago
    1 minute 56 seconds

    Revenue Rewired
    AI Ep 14: The Anatomy of a Perfect AI Prompt

    Ever feel like AI just “isn’t getting it”? It’s probably your prompt. In this episode of Two-Minute AI Tips, Sarah walks through exactly how to structure prompts that work, and what most people get wrong.

    In this episode, you’ll learn:

    • Why AI isn’t intuitive—and never will be
    • The five must-haves of a high-performing prompt
    • How to stop blaming the tool and start owning the output


    This one’s for anyone who’s ever yelled “That’s not what I meant!” at their screen.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Show more...
    1 month ago
    1 minute 56 seconds

    Revenue Rewired
    Ep 29: Cold Email Isn't Dead, You're Just Impatient

    Your sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the vine. What if more follow-up isn’t helping, but actively hurting your close rate? In this episode, Sarah Shepard and Jay Feitlinger unpack the myth of persistence and show you why smart sales teams are doing less... and closing more.

    In this episode, you’ll learn:

    • Why follow-up fatigue erodes trust and blocks deals
    • The three most common follow-up mistakes that kill credibility
    • How one client cut follow-ups by 60% and increased close rates
    • The “value-first” framework to fix your sequences for good


    If your pipeline is bloated and your reps are ghosted, it’s time to rewire how you follow up.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Show more...
    1 month ago
    28 minutes 44 seconds

    Revenue Rewired
    AI Ep 13: AI Isn’t a Skill—Using It Is

    AI won’t solve your clarity problem. In this episode of Two-Minute AI Tips, Sarah breaks down the real skill behind successful AI use: structure, direction, and knowing the tool’s limits.

    In this episode, you’ll learn:

    • Why prompting is the real power skill in AI
    • How to reduce friction for AI tools to improve output
    • The hidden advantage of understanding model constraints


    Stop expecting magic. Start training like a strategist.


    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/


    Show more...
    1 month ago
    1 minute 46 seconds

    Revenue Rewired
    AI Ep 12: Common Sense and AI

    What happens when your team starts feeding sensitive data into AI models without a second thought? In this episode of Two-Minute AI Tips, Sarah calls out the real issue behind AI misuse, and why leadership, not just tech, needs an upgrade.

    In this episode, you’ll learn:

    • Why lack of AI governance is a leadership failure
    • The common-sense test for what not to upload
    • How to protect your business without slowing innovation

  • If you're trusting AI with your business but not giving your team clear rules, this one’s a must-listen.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Show more...
    1 month ago
    1 minute 45 seconds

    Revenue Rewired
    Ep 28: This Hiring Mistake Costs $250K (Most CEOs Make It) (with Cailean Bailey)

    If you’re hiring fast but losing steam, and revenue, this episode is for you. Sarah sits down with Cailean Bailey to unpack why most revenue teams aren’t failing because of talent gaps. They’re failing because of bad systems, reactive hiring, and zero clarity on what success looks like. From headcount churn to founder guilt, Cailean brings a brutally honest take on why your next hire won’t save you, and what to fix instead.

    In this episode, you’ll learn:

    • Why retention debt is a silent pipeline killer

    • How broken onboarding breaks your brand

    • What “mis-hiring” really costs your growth

    • The fix: better role clarity, stronger feedback loops, and hiring that actually scales

    Your hiring playbook isn’t just slowing you down, it’s bleeding revenue. Let’s fix it.

    Contact Us:

    Email: podcast@stringcaninteractive.com 

    Website: www.stringcaninteractive.com

    Guest Cailean Bailey: https://www.linkedin.com/in/caileanbailey/ 

    Reach out to the hosts on LinkedIn:

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Show more...
    1 month ago
    31 minutes 53 seconds

    Revenue Rewired
    AI Ep 11: AI Won’t Personalize Until You Get Serious About Data

    Everyone wants AI to deliver personalized customer experiences. But personalization doesn’t start with AI, it starts with data. In this episode of Two-Minute AI Tips, Sarah breaks down why your messy backend is the biggest blocker to smart front-end experiences.

    In this episode, you’ll learn:

    • Why personalization starts with structured data
    • What teams get wrong about scaling relevance
    • How to prep your systems to make AI actually sound human

    If you want AI to speak like it knows your customers, you have to show it who they are first.

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

    :)

    Show more...
    1 month ago
    1 minute 45 seconds

    Revenue Rewired
    Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in and take your business to the next level.