Everyone wants faster sales cycles.

But what if that’s not the smartest move?

In this episode, Sarah and Jay challenge the assumption that a shorter sales process is always better. Drawing on their own experience with HubSpot, and their journey refining StringCan’s intake, they explore the value of longer business development cycles that actually build trust, answer real questions, and set the foundation for stronger client partnerships.

If long qualification cycles are critical in SaaS, why are service-based businesses skipping them, and then wondering why retention suffers?

In this episode, you’ll learn:

• Why a “faster yes” can lead to a faster churn

• When longer intake cycles increase conversion and confidence
• How to build a BD process that screens for fit, not just speed
• What StringCan changed in its own process to improve outcomes

If your sales process is all speed and no substance, this episode will make you rethink everything.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/