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Welcome to EP29 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
In this episode:
• The Incrementality Myth
• Winning With Media Agencies
The podcast unpacks why the retail media industry has become overly fixated on incrementality, arguing that while measurement matters, it shouldn’t overshadow broader brand objectives or practical decision-making. We then dives into how retail media networks can effectively work with agencies to unlock brand budgets, emphasizing the need for a clear USP, clean audience data, and a long-term engagement strategy.
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Welcome to EP28 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
In this episode:
• Atlas Vs Google – Is the browser from ChatGPT a Google Ads killer?
• Amazon no longer want to own shopping, they want to own advertising. That's the claim Viv makes as Colin explains what AWS RTB Fabric is
• Media Upfronts are appearing more and more in the retail media world - what are they and why does every Hot Shot Retail Media Network need one?
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Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
This episode:
OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?
The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform.
On The Couch: Are you doing Sponsored Search right? JamesTaylor, CEO, Particular Audience – an AI-native retail media and personalisation company – joins us to discuss the nerdy world of relevance gradients and getting the balance between organic products and sponsored ads right for shoppers.
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Welcome to EP26 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
It's the episode where Colin calls Viv sexy and Viv makes a £5,000 bet over Criteo and Google.
There's also talk of advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory, as well as Disney, HBO, Hulu etc and why Amazon DSP is the No.1 place to buy TV now.
There's an interesting UK story of Snappy Shopper - first UK quick commerce platform fully integrated with Google Shopping, giving local convenience stores the same digital shelf space as the biggest online players.
And we talk about Google and Criteo, who have announced a new partnership allowing advertisers to buy Criteo powered sponsored products directly in Google's SA360 platform... and is this really a prelude to Google making an acquisition offer for Criteo.
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Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.
This episode s an AI Special.
Our 2 big AI topics are;
1) WPP’s view of creative agencies in an AI world: what it means for retail media
Join Colin, Viv and our guest, Matthew Kershaw, a former Ad Agency man turned AI consultant to discuss WPP’s new white paper and the ad agency's a vision of what an AI-powered agency will look like. We discuss:
● Data
● Creativity at scale
● New models of value and why people still matter
2) AI search & LLMs
In our 101 introductory session on all things agentic, LLM and AI search, we look at how retail media networks and advertisers need to be thinking about getting found in AI search engines and chatbots.
• How your brand can be found by AI Search and LLM shopping chatbots as regular search is changing (Hello ChatGPT, Gemini, Claude etc)
• How to make sure you are SEO’d well on Bing. (Popular LLMs ChatGPT and Microsoft Co-Pilot pull info from Bing) and why this matters in your organic and paid SEO strategy.
So strap in for this epic AI podcast special....
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Welcome to EP24 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
Happy birthday to us!
The Retail Media Therapy podcast is 1 year old.
So Colin and I take a moment to reflect on the huge changes that have happened in retail media since July 2024.
This episode, we talk about:
And finally, we look ahead into 2026 and ask, what does the retail media crystal ball see…
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Welcome to EP23 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
This episode, we talk about:
Cindy Rose, the ex-Microsoft COO and now WPP's new CEO, and we ask are the global advertising agencies about tech not creativity?
Linda Yaccarino has stepped down as CEO of X. And it got us thinking, where is Twitter/X in the retail media conversation?
Ocado comes clean about it's latest clean room innovation. We chat to Jack Johnson, Head of Retail Media & Data, Ocado Retail and Joe Root, Co-founder of Permutive. We probe their new partnership and ask: 'What's Ocado Retail doing, partnering with publishes such as News UK, The Independent and Immediate Media?'
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Welcome to EP22 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
This episode:
Hot partnerships:
Channel 4, ITV and Sky with Comcast Advertising
Amazon Ads and Disney Advertising
Amazon's DSP and Disney+
Instacart & Pinterest
PayPal & OMG
CVS & Reddit:
DoorDash gets cooking and spends $175M on Symbiosis' adtech
AI utopia - what the rise of AI platforms means for Retail Media Networks - we take a look at what Nectar 360 (Sainsbury’s), WPP and Dunnhumby are up to as well as argue about Meta, Google and Amazon - are they still on the cutting edge of adtech anymore/
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Cannes Deathmatch Live - Part 2
The Retail Media Therapy podcast goes live at the Cannes International Festival of Creativity
So strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.
→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis
→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Insights)
Hosted by Grace & Co' MD Michael Islip
And featuring Zitcha and QSIC.
Hosted on Acast. See acast.com/privacy for more information.
Cannes Deathmatch Live - Part 1
The Retail Media Therapy podcast goes live at the Cannes International Festival of Creativity
So strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.
→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis
→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Insights)
Hosted by Grace & Co' MD Michael Islip
And featuring Zitcha and QSIC.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to EP19 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
This episode:
We invite you to join Retail Media Therapy live in Cannes on June 17th 2025 – to join the event, sign up here: https://lu.ma/cffr9bys
TikTokification and what it means for Retail Media
WPP’s AI magic – is advertising and retail media – about to have it's Chat GPT moment?
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Welcome to EP18 of the Retail Media Therapy podcast with retail media consultants Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
On this episode:
Costco and Sam’s Club’s fighting talk - how membership clubs are thinking about retail media differently
Frasers Group re-invents fashion Retail Media - the fashion retail group goes big
Getting screens right - our 'On The Couch' topic looks at how to monetize screens well without getting overwhelmed with complexity
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Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.
Retail Media Therapy is hosed by Viv Craske and Colin Lewis.
This episode:
Walmart AdTech U-Turn
Shell’s retail media secret
Retail media’s impact on share prices
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Retail Media Therapy is hosted by Colin Lewis and Viv Craske of Grace & Co, the marketing and commerce consultancy.
This episode:
Walmart asks brands for a 25% increase in retail media money
Meta bets big on marketplaces and measurement
How to make it rich in Home & Garden - we look at Bunnings, Kingfisher and Home Depot and what makes DIY and home and garden such a unique opportunity in retail media
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Welcome to EP15 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
This episode we talk about:
Hosted on Acast. See acast.com/privacy for more information.
Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.
Hosted by Viv Craske and Colin Lewis. This episode's special guest is Kiri Masters.
This episode: Unilever’s new CEO; are DSPs failing, Iceland’s RM proposition.
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Welcome to EP13 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes form Grace & Co - the marketing acceleration consultancy.
This episode:
• The power of convenience is shown by UK Co-op's revealing study
• Meta's team says media spend is wasted if it's not incremental
• Our On The Couch segment delves into the world of retail media organisational design and looks at how trade teams and retail media teams can grow together
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RMT is brought to you by Grace & Co, the marketing acceleration consultancy. Presented by Colin Lewis and Viv Craske
This episode: Dunnhumby & AI, Walmart Scintilla, and measuring incrementality
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Hello, we're Viv and Colin - your personal therapists in the world of retail media.
Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.
This episode: Asda’s data play, Q-commerce retail media and Airport Advertising
Join us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail media problems.
Follow us for more retail media therapy. And check out what we do at retailmediatherapy.com
Hosted on Acast. See acast.com/privacy for more information.
Hello, we're Viv and Colin - your personal therapists in the world of retail media.
Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.
This episode: NRF trends, Amazon takes on Criteo, Insights reports are On The Therapist’s Couch
Join us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail media problems.
Follow us for more retail media therapy. And check out what we do at retailmediatherapy.com
Hosted on Acast. See acast.com/privacy for more information.