EP13 - The power of convenience, wasted media spend, Retail Media team troubles

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Retail Media Therapy

Grace & Co

29 episodes

20 hours ago

Join us for a spot of Retail Media Therapy as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by Grace & Co the marketing acceleration consultancy.

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All content for Retail Media Therapy is the property of Grace & Co and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

EP13 - The power of convenience, wasted media spend, Retail Media team troubles

Retail Media Therapy

23 minutes 53 seconds

8 months ago

EP13 - The power of convenience, wasted media spend, Retail Media team troubles

Welcome to EP13 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes form Grace & Co - the marketing acceleration consultancy.

This episode:

• The power of convenience is shown by UK Co-op's revealing study

• Meta's team says media spend is wasted if it's not incremental

• Our On The Couch segment delves into the world of retail media organisational design and looks at how trade teams and retail media teams can grow together

Hosted on Acast. See acast.com/privacy for more information.