Welcome to EP24 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
Happy birthday to us!
The Retail Media Therapy podcast is 1 year old.
So Colin and I take a moment to reflect on the huge changes that have happened in retail media since July 2024.
This episode, we talk about:
- Huge grows of RMNs - RM has gone from a quirky side note to the main event.
- Less retailers look only to Amazon and Walmart - more are looking to adtech, capability and innovation, and not just at the big bucks.
- Next phase of growth: Less walled gardens and more a realisation that growth comes from partners and the long tail of advertisers.
- Screens are everywhere and make the High Street/Main Street come alive
- Creativity as a THING in retail media and a huge opportunity (and frustration for some)
And finally, we look ahead into 2026 and ask, what does the retail media crystal ball see…
- Perplexity, OpenAI etc - at least one AI search platform will launch an ad network
- Collaboration and consolidation - think about your partnership strategy with agencies, CTV, content platforms, etc
- Really understanding 1st Insights - the value of retailer data -> Data and tech strategy
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