Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to s...

Today, luxury brands are getting involved beyond their core business. Investments are being made in culture, philanthropy, environmental issues and education, and luxury brands are becoming important relays for public institutions. Cyrille Vigneron, Chairman and CEO of Cartier, talks about the meaning of commitment and the responsibilities that go with it.What lies beyond the iconic red box of Cartier, a symbol that has transcended time and trends? Since its inception in Paris by Louis-F...

Omega, the official timekeeper of the Olympics since 1932, reveals in an exclusive podcast produced by Luxury Tribune the immense technological and sporting challenges behind mastering time and distance measurements. Raynald Aeschlimann, President and CEO of OMEGA, Alain Zobrist, CEO of OMEGA Timing, as well as coaches Lance Brauman and Louis Heyer, provide insights.There is no question that timekeeping is one of the key components to the excitement of athletics competition. Without the abili...

Following the appointment of Ilaria Resta as the new CEO of Audemars Piguet, François-Henry Bennahmias reflects on his leadership tenure that has left an indelible mark on the brand. This latest podcast is a dive into the personal world of the man who led Audemars Piguet for eleven years. François-Henry Bennahmias recounts his beginnings in the industry, his vision of watchmaking, which he has always tried to shake up by opening it up to other artistic worlds, and how his way of inspirin...

For the past ten years, the Audemars Piguet brand has experienced an uninterrupted increase in turnover. This evolution of the brand's value is linked to several factors, including the often-mentioned change in distribution strategy. But it is not the only driver. The leadership in place, instilled by its CEO François-Henry Bennahmias, is also a catalyst for the brand's transformation. The mindset in place, the brand's own freedom of tone, is generating a strong and original creative dyn...

Today, Audemars Piguet has become one of the five greatest watchmaking brands worldwide. Yet that was not the case ten years ago, when François-Henry Bennahmias took over the head of the company. In 2012, the brand produced 32,000 watches a year; in 2023, it has reached 51,000 pieces. The industrial structure Audemars Piguet is building could bring the manufacture to produce up to 70,000 watches a year. Today, Audemars Piguet isn’t only a successful brand, it’s a state of mind, guid...